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MEC social media case Durex

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MEC Nederland
MEC Nederland
Business
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MEC social media 2012 Facebook | Earned media Case: Product tester activation Client: Durex
How do we create awareness for the new ‘Feeling Ultra’ condom And get people to talk about it…
We came up with the best alibi in the world to talk about Durex Feeling Ultra…
By becoming a Durex product tester and get the ‘lekkerste’ job in the world! We selected the candidates by their competencies on Facebook and sent them an official letter, business cards and Durex Feeling Ultra test box
Results
Great results 1. Facebook fangrowth: +28.200 fans in 6 weeks (23.000 above target) 2. Interaction: 10.000+ participants in 6 weeks 3. Most engaging brand in The Netherlands (ER 2%+, 1% above target) 4. Reach: 2.2M people with an average of 1.6 times 5. Last but not least, a… Feeling Ultra condoms 18% sales increase YTD for Durex
Earned media

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MEC social media case Durex

  • 1. MEC social media 2012 Facebook | Earned media Case: Product tester activation Client: Durex
  • 2. How do we create awareness for the new ‘Feeling Ultra’ condom And get people to talk about it…
  • 3. We came up with the best alibi in the world to talk about Durex Feeling Ultra…
  • 4. By becoming a Durex product tester and get the ‘lekkerste’ job in the world! We selected the candidates by their competencies on Facebook and sent them an official letter, business cards and Durex Feeling Ultra test box
  • 5.
  • 7. Great results 1. Facebook fangrowth: +28.200 fans in 6 weeks (23.000 above target) 2. Interaction: 10.000+ participants in 6 weeks 3. Most engaging brand in The Netherlands (ER 2%+, 1% above target) 4. Reach: 2.2M people with an average of 1.6 times 5. Last but not least, a… Feeling Ultra condoms 18% sales increase YTD for Durex