2. Teen Vogue Website
There is a main image/story in the middle- the
headings are in bold and bigger than the writing
describing the story underneath.
Convergence with magazine: the masthead on
the magazine and website match in font style-
the two words are different fonts but the same
on both the magazine and website
There is an advert at the top of the page that is
not linked to current affairs or magazines
There is a sign in, search and newsletter link at
the top of the page- convergence with the
magazine as it links to a newsletter which has
the same stories as the website and magazine
would.
There are links to
trending stories that
are also featured on the
magazine
There are smaller
photos for stories at the
bottom of the page.
The colours of the text on the page correlate-
the text is red and black
3. The masthead/top line stays
at the top of the page when
scrolling down
Advert at the side of the page- is an advert for
another current affairs magazine for an older
demographic that Teen Vogue
There is a latest updates section- a read
more button
The stories format changes as the page goes
down- allows room for adverts on the right
The red writing matches the masthead
As they have stopped the hard copies of Teen
Vogue magazine, there is no convergence
between the online stories and the stories on
the magazine covers, but there is convergence
between the font styles and colours.
As Teen Vogue is not just current affairs, the
stories are not just current affairs on their
website
4. Vanity Fair Magazine
Website
Advert for the hard copies. (convergence with the
magazine cover
Subscribe and sign in buttons
The masthead/title of the magazine is the
same font but different colour than the
magazine cover
Like the other magazine websites, it has a
main story with a photo in the middle of
the page
The headings font and colour matches
the masthead, but the sell
lines/descriptions are in different
fonts.
There is a section for the latest updates on
current affairs, much like the other
magazine websites.
There are more current affairs stories
on this website than Teen Vogue
5. Convergence: there is an advert and offer for
the print magazine, showing the cover- more
advertisements on this page than the others.
Layout is more interesting to a younger audience
Convergence: They have a featured section which
includes a picture from the magazine cover. The
smaller ‘featured’ stories are in a grey box to
separate them from the rest of the stories.
The colours correlate- mostly used black for font
and white for the page background.
The colours converge with the magazine cover
title- the red on the masthead goes with the red
headings on the website
There are smaller pictures with stories at
the bottom of the page as the user scrolls
down- some are current affairs
The background is white like the other magazine
websites to keep it looking simple and draw
attention to the stories and pictures in colour
6. Newsweek Magazine
Website
It is set for an older demographic so would
look more mature than the other magazine
websites.
Advert on the right side of the page- not linked
to any stories or magazines or current affairs.
The format is very linear and organised and
more focused on the information rather than
the design- the other magazine websites have
a more minimalistic look that might appeal to
a younger demographic.
There is a categories section underneath the
masthead
Log in and subscribe button which the other
magazine websites have- the subscribe
button converges with the magazine as it is a
direct link to the magazine.
The masthead is the same on the website as it
is on the magazine cover.
7. As the user scrolls down the page, the
masthead/magazine title stays.
Smaller stories at the
bottom of the page-
like Vanity Fair and
Teen Vogue
It has the same format as the other magazine
websites, but is designed for an older
demographic
The writing in the headings are the same font
and are all bold, with smaller, less obvious
writing underneath.
Some stories are to the left of the page as the
user scrolls down- like Teen Vogue’s layout
The red colour of the masthead (on the
magazine and the website) match some of the
headings- the main colour scheme is red, white
and black
The background is
white- very simple-
the other website
backgrounds are white
too so the writing and
stories can stand out
and be seen.
The headings fonts are
all in black and different
to the masthead’s font
and colour
