SCA Presentation

SMART CITY AFRICA
ABID
JAN • 12-14 APRIL
2016
FORUM & PROGRAM
DEDICATED TO THE PROMOTION
OF SMART URBAN TECHNOLOGIES

FINANCIAL SERVICES
Financial services offer
15.2% growth potential for Africa
ICT
By 2016, there will be 600 MILLION
mobile subscribers on the
continent
(Average subscription rate is 72%; 99% by 2017)
URBANIZATION
2 OUT OF 3 AFRICANS will be
living in metropolitan areas
by 2050
WORKFORCE
Africa’s workforce will become the
world’s largest by 2040
INTRA-AFRICA INVESTMENT
African investors have tripled
their share of investments in the
continent over the past decade
ENERGY
93% growth of energy
consumption by 2035
RETAIL CONSUMER GOODS
By 2017, Africa is going to
become the 2nd largest market
for investment
E-COMMERCE GROWTH
A 40% increase in e-commerce
over the next decade
WHY AFRICA?
Sources: UNECA, PWA and International Telecommunication Union

WHY SMART CITY AFRICA?
SMART CITIES are growing in popularity all over the world as more connected technologies emerge. In
developed countries, it has become synonymous with high-tech urban innovation where technology-based
solutions leverage existing infrastructure to solve the daily challenges of city life.
Since 5 billion people are expected to live in urban settings by 2030, smart cities are projected to drive sus-
tainable economic growth, competitiveness, prosperity and a better life for citizens - thanks to new urban
technologies and their potential to deliver multiple benefits, within their environment, in real time, and with a
high-level of accuracy.
With this new landscape, African cities are positioned to advance the development of global smart cities.
Many African leaders and multinational companies are starting to recognize the potential for African smart
cities to join the top rank global technology centers. Furthermore, most African cities do not suffer from the
crippling costs associated with the maintenance of legacy infrastructures and systems.
As an example, Africa has jumped directly to mobile and wireless services, rather than fixed-line options. The
continent already boasts the fastest mobile subscriber growth in the world—with the average subscription
rate at 72% and expected to reach 97% by 2017—mobile surge is one of the key factors affecting the growth
of smart cities.
Additionally, given that 62% of the continent’s population is under 25 years of age, many international brands
will be attracted to an African market of young consumers. These young Africans—with the mindset that any-
thing and everything is possible—stimulates entrepreneurship and the spirit of innovation; providing Africa
the opportunity for smart cities.
To accompany the growth of smart cities across Africa, BASIC LEAD, a Los Angeles and Abidjan-based trade
show organizer, has developed SMART CITY AFRICA, a country-centric, B2B, forum and program promot-
ing innovative urban technologies that can accelerate the development of smart cities.
The 3-day event is tailored for corporate sponsors, suppliers of urban technologies, civil servants, entrepre-
neurs, investors and start-ups.
Due to the dramatic migration shift from rural to urban areas, the SMART CITY AFRICA program will deliver
premium networking, informative and project acceleration opportunities critical to the economic development
and sustainability goals of the hosting country.
USA: 6399 Wilshire Boulevard, Suite 511, Los Angeles, CA 90048 USA • Tel +1 323 782 1300
ABIDJAN: Abidjan-Plateau, Avenue Nogues, Immeuble Gruber, 01 BP 12122 Abidjan 01 • Tel + 225 202 258 66

WHY CÔTE D’IVOIRE?
Well-managed urbanization can progress Côte d’Ivoire’s national growth and its middle class. The urban
population of Côte d'Ivoire amounts to 54.2% (2015) and boasts an annual growth rate of 3.69%. Small cities
with low urbanization levels facilitate internal scale economies by unleashing the agricultural potential of its
region. Secondary cities generate localization economies through efficient regional trade and transport, while
large cities stimulate urbanization economies for innovation and global competitiveness. Major urban areas
include Yamoussoukro (capital) 259,000, Abidjan (seat of government) 4.86 million and Bouake 762,000.
The country is well connected with over 22 million mobile users and close to 6 million internet aficionados.
In terms of population, the city of Abidjan comes second in West Africa, outnumbered only by Lagos. It's
status confirms that a fast-growing number of international events and summits are based there. In 2017 for
instance, Abidjan will host the 8th edition of the “Games of La Francophonie”, a sporting event for French
speaking nations held every four years.
From Abidjan airport's packed arrival halls to the hotels and plush villas mushrooming across the city, Côte
d’Ivoire—an economy of 25 million people with some of West Africa’s best infrastructure and the world's
biggest cocoa producer—is booming, after years of turmoil and civil war.
Côte d’Ivoire ranked second behind Nigeria this year on Nielsen's African Prospects Indicator, an index com-
bining macro-economic, business, retail and consumer outlooks. The government is predicting growth
of 9.6% this year, making the country a standout performer on a continent, considering commodity prices,
capital outflows and tumbling currencies.
Côte d’Ivoire is the largest marketplace in Francophone Africa with a denser road network than in
most African countries. Robust growth is driven by public and private infrastructure investment, household
consumption and higher prices for coffee, cocoa beans, and other food products in big demand worldwide.
Since the business environment earned IMF praise, Côte d’Ivoire is also becoming very attractive for
foreign direct investment. The airport of Abidjan specifically had 1.3 million passengers in 2014, double
the tally from four years ago. Furthermore, as a member of the West African franc zone, whose currency is
pegged to the Euro, Côte d’Ivoire offers investors protection from inflation and the rate of exchange fluctua-
tions. Additionally, the African Development Bank started moving its headquarters back to Abidjan last year.
Côte d’Ivoire is not only dealing with France exclusively, it has flung the doors wide open to new partners.
China is financing and carrying out the crucial expansion of Abidjan’s port. Korea is a partner in a light rail
project. A Tunisian company led a major highway expansion. A Turkish company is launching water taxis
while a Kuwait firm got the contract for airport logistics.
Governmental assistance to upgrade long-neglected infrastructure is gaining momentum. New
bridges and highways have eased traffic congestion, and a revamping of the power grid has ensured that
manufacturing and industrial sectors don’t face the extended blackouts that plague other neighboring coun-
tries.
As cities continue to grow across the country, looking at ways in which science, technology and innovation
can bolster sustainable urbanization and speed up access to good public services has become a strategic
priority for Côte d’Ivoire’s new administration.

WHY CÔTE D’IVOIRE?
9% economic growth
rate is expected to
remain robust in 2015
and 2016
Private Investments
2012-2015 reached 6500
Milliards CFA ( 60%) vs
4500 Milliards (40%) from
public sector
17th position among the Sub-Saharian African countries, and prime-investing
destination in French speaking West Africa
Abidjan is the
economic capital
of Côte d’Ivoire
High industrialization and
urbanization 54% rate
Abidjan is the regional headquarters of major international institutions i.e. UN
Development Program, the African Development Bank (ADB) which is the
largest financial institution in Africa
22 million mobile users
Over 40% of adults in Côte
d’Ivoire have a mobile
money account
Speed of mobile
broadband service
– up to 42Mb/s
Abidjan-based Azito
is largest private
power plant in
Sub-Saharan Africa
Population of
25,707,000
in 2014
of Ivorians is under 3577.7%
Regional energy hub: Large-scale infrastructure projects: motorways,
airport modernisation (aerocity) , heavy investment in electricity generation
Sources: AFDB.org, INS, Doingbusiness.org, Worldbank, BusinessTech and Standard Bank

WHY IS IT IMPORTANT TO ATTEND SMART CITY
AFRICA?
Endorsed by the « Ministère de la Poste et des Technologies de l’Information et de la Communication »
from the République of Côte d’Ivoire, the inaugural edition of SMART CITY AFRICA will take place in Abidjan
from 12 to 14 April 2016, at the SOFITEL IVOIRE HOTEL.
Delegates attending SMART CITY AFRICA Abidjan will have a unique opportunity to:
• Establish face-to-face contact with key decision makers and strategic influencers
• Promote and showcase innovative urban technologies
• Explore investment, partnership and new technology development opportunities
• Learn from expert speakers and industry specialists
The 3-day event consists of:
MATCHMAKING SESSIONS
10AM-6PM Daily
The sessions will be held in a restricted lounge with individual meeting tables. These meetings will be orga-
nized in-house, prior to the event by our multilingual matchmaking staff on behalf of eligible delegates.
KEYNOTES AND PANEL DISCUSSIONS
9AM-6PM Daily
Internationally recognized smart city experts will debate important current and future trends for urban technol-
ogy, as well as identify strategies and cutting-edge ideas with the potential to improve services and bring rap-
id changes to Africa. Open to all delegates, the fast-track, compact, keynote and panel discussions program
will be specifically tailored for civil servants, entrepreneurs and innovators eager to bring greater efficiency
to their cities.
PROJECT PITCHING PROGRAM*
2PM-6PM Daily
This program’s objective is to accelerate the development of start-ups engaged in Africa’s nascent smart
urban solutions ecosystem. Innovators and entrepreneurs with eligible projects will have an opportunity to
possibility pitch their project and present their ideas in front of potential backers and urban technology indus-
try key players.
NETWORKING FUNCTIONS
Nightly
These networking functions include numerous PR functions as well as the following anchor parties: THE
WELCOME COCKTAIL PARTY, THE GUEST COUNTRY GALA DINER PARTY, and THE WRAP UP PARTY.
*Eligible projects for the PROJECT PITCHING PROGRAM must be submitted one month prior to forum.
Shortlisted projects will be announced two weeks prior to the forum.

To ensure and facilitate the organization of meetings, delegates are expected to register four weeks before
the forum (Friday 11 March). They can do so online or by filling out the enclosed form. Payment can be pro-
cessed in US Dollars and/or CFA Francs. The SMART CITY AFRICA forum and program will welcome 500+
highly qualified delegates in the following categories:
VENDOR
For delegates attending the forum primarily to sell urban technologies
Access online and on-site matchmaking services • Speaking opportunities • Company listing in the
VENDOR / INNOVATOR CATALOGUE e-mailed to all registered delegates four weeks before the forum,
and printed and handed out to all delegates upon their arrival • Invitation to all networking functions •
Access to final list of delegates, complete with contact details and company / personal activity description
one week after the forum • Access to discounted hotel rates • Visa request assistance
US$850 / CFA 500,000 per delegate
INNOVATOR
For delegates attending the forum primarily to seek funding and co-development opportunities
Access to online and on-site matchmaking services • Access to the PROJECT PITCHING COMPETITION •
Company listing in the VENDOR / INNOVATOR CATALOGUE e-mailed to all registered delegates four weeks
before the forum, and printed and handed out to all delegates upon their arrival • Invitation to all networking
functions • Access to final list of delegates, complete with contact details and company / personal activity
description one week after the forum • Access to discounted hotel rates • Visa request assistance
INFLUENCER
For delegates attending the forum primarily to subsidize and promote new urban technologies
Access to online and on-site matchmaking services • Speaking opportunities • Invitation to all networking
functions • Access to final list of delegates, complete with contact details and company / personal activity de-
scription one week after the forum • Access to discounted hotel rates • Visa request assistance
CIVIL SERVANTS
For delegates attending forum primarily to research and implement policies within urban technology
industry
functions • Access to final list of delegates, complete with contact details and company / personal activity
description one week after the forum • Visa request assistance
BUYER
For delegates attending the forum primarily to acquire/ license new urban technologies
scription one week after the forum
VISITOR
For delegates attending the forum primarily to seek information on urban technologies
scription one week after the forum
SMART CITY AFRICA will not only put together smart urban technology visions, advance ideas, provide
solutions, but the forum will also position Abidjan and Côte d’Ivoire as leaders in the development of the urban
sector economy, both regionally and internationally.

PARTICIPATION REGISTRATION FORM
SOFITEL IVOIRE HOTEL • ABIDJAN • CÔTE D'IVOIRE
SMART CITY AFRICA
ABID
JAN • 12-14 APRIL
2016
COMPANY INFORMATION - For Listing Purposes
BILLING INFORMATION - For invoicing only (Complete only if different from above)
PARTICIPANT INFORMATION
MARKETING & PRODUCTION CONTACT (IF DIFFERENT FROM PARTICIPANT DETAILS)
COMPANY NAME______________________________________________________________________________________________
FIRST NAME_______________________________________ LAST NAME_________________________________________________
DIRECT EMAIL ADDRESS_______________________________________________________________________________________
ADDRESS____________________________________________________________________________________________________
CITY_______________________ STATE_____________ COUNTRY_________________ ZIP CODE/POST CODE________________
DIRECT TELEPHONE____________________________ DIRECT FAX___________________________________________________
❏ MRS. ❏ MS. ❏ MR.
FIRST NAME ______________________________________LAST NAME _________________________________________________
JOB TITLE____________________________________________________________________________________________________
DIRECT EMAIL_______________________________________________________________________ / ❏ Hide for public listing purposes
DIRECT TELEPHONE_______________________________DIRECT FAX_________________________________________________
❏ Hide for public listing purposes ❏ Hide for public listing purposes
DIRECT MOBILE______________________________________________________________________ / ❏ Hide for public listing purposes
❏ MRS. ❏ MS. ❏ MR.
FIRST NAME ______________________________________LAST NAME _________________________________________________
JOB TITLE____________________________________________________________________________________________________
DIRECT EMAIL_______________________________________________________________________ / ❏ Hide for public listing purposes
DIRECT TELEPHONE_______________________________DIRECT FAX_________________________________________________
❏ Hide for public listing purposes ❏ Hide for public listing purposes
DIRECT MOBILE______________________________________________________________________ / ❏ Hide for public listing purposes
COMPANY NAME______________________________________________________________________________________________
ADDRESS____________________________________________________________________________________________________
CITY_________________________________________________ ZIP CODE/POST CODE___________________________________
STATE___________________________ COUNTRY____________ VAT NUMBER (Mandatory for EU Companies)__________________
TELEPHONE___________________________________________________ FAX____________________________________________
WEBSITE_____________________________________________ FACEBOOK_____________________________________________
Form must be completed, signed and faxed to +1 323 782 1301 or emailed to registration@basiclead.com

DESCRIPTION QTY US$ CFA
FOYER/REGISTRATION AREA $15,000 9 MIL CFA
CONFERENCE PROGRAM $15,000 9 MIL CFA
PROJECT PITCHING COMPETITION $15,000 9 MIL CFA
GUEST COUNTRY GALA CEREMONY $20,000 12 MIL CFA
MATCHMAKING LOUNGE $15,000 9 MIL CFA
SHOW BAG $7,500 4.5 MIL CFA
STAFF T-SHIRTS $3,500 2.1 MIL CFA
WEBSITE $10,000 6 MIL CFA
WEEKLY ELECTRONIC NEWSLETTER $7,500 4.5 MIL CFA
WELCOME COCKTAIL PARTY $15,000 9 MIL CFA
SUBTOTAL:
REGISTRATION DETAILS
I WOULD LIKE TO BOOK THE FOLLOWING SPONSORSHIP(S)
SMART CITY AFRICA
ABID
JAN • 12-14 APRIL
2016
❏ VENDOR US$850 / CFA 500,000 QTY______ US$_____________ CFA_________________
❏ INNOVATOR US$100 / CFA 60,000 QTY______ US$_____________ CFA_________________
❏ INFLUENCER US$250 / CFA 150,000 QTY______ US$_____________ CFA_________________
❏ BUYER US$100 / CFA 60,000 QTY______ US$_____________ CFA_________________
❏ CIVIL SERVANT US$100 / CFA 60,000 QTY______ US$_____________ CFA_________________
❏ VISITOR US$100 / CFA 60,000 QTY______ US$_____________ CFA_________________
SUBTOTAL: _____________________ US$_____________ CFA_________________

FULL PAGE SHOWGUIDE $500 300K CFA
DOUBLE PAGE SPREAD SHOWGUIDE $750 450K CFA
BACK COVER SHOWGUIDE $1,000 600K CFA
INSIDE BACK/FRONT COVER SHOWGUIDE $750 450K CFA
SHOWBAG INSERT $750 450K CFA
CUSTOMIZED ELECTRONIC NEWSLETTER $1,000 600K CFA
DOUBLE SIDED/STAND ALONE BILLBOARDS $750 450K CFA
SUBTOTAL:
PRIVATE COCKTAIL X 100 GUESTS $5,000 3 MIL CFA
PRESS CONFERENCE $3,500 2.1 MIL CFA
COMPANY CONTENT / SERVICE PRESENTATION $3,500 2.1 MIL CFA
SUBTOTAL:
TOTAL US$ CFA
REGISTRATION
SPONSORSHIP
ADVERTISEMENT
ONSITE PR
% VAT RATE IF APPLICABLE
VAT AMOUNT IF APPLICABLE
GRAND TOTAL:
I WOULD LIKE TO BOOK THE FOLLOWING ADVERTISEMENT(S)
I WOULD LIKE TO BOOK THE FOLLOWING ONSITE PR
GRAND TOTAL
SMART CITY AFRICA
ABID
JAN • 12-14 APRIL
2016

FULL PAYMENTS ARE DUE WITHIN 5 (FIVE) BUSINESS DAYS. FAILING PAYMENT WILL RESULT IN A CANCELLED REGISTRATION.
PLEASE REFER TO TERMS & CONDITIONS.
WIRE TRANSFER
Client is responsible for all wire transfer fees. Please mark the charges OUR (not SHA or BEN). If in doubt, please consult your bank
manager on how to execute the transfer. American banks do not provide IBAN, just use the regular account number and SWIFT Code
for transfer originating outside the United States. Please mention your invoice number with your wire transfer. The banking information
will be listed on the invoice.
CREDIT CARD
We accept credit card payments through our online payment platform. Please select the “Pay Invoice Online” option on your electronic
invoice, located at the top, in a green box. Alternatively, please enter the information below for manual processing.
AMOUNT_____________ ❏ I am paying by Credit Card ❏ VISA ❏ MASTERCARD ❏ AMEX (3.5% Surcharge) ❏ DISCOVER
CARD NUMBER_________________________________________________________
EXPIRATION DATE__________________________ SECURITY CODE______________
STREET / APT NUMBER__________________________ZIPCODE ________________
CARD HOLDER NAME____________________________________________________
CARD HOLDER SIGNATURE_______________________ DATE___________________
I, (Print Name)
_________________________________
understand and accept contract with
terms and conditions.
Date: _______ / _______ / _______
Signature and/or Stamp:
PAYMENT OPTIONS
SMART CITY AFRICA
ABID
JAN • 12-14 APRIL
2016

1. General Conditions
This booking form will be a binding agreement following signature by
the Participant. In case of cancellation, the amounts paid by Partic-
ipant for registration are refundable under the following conditions:
- If cancellation is received 60 calendar days or more before the des-
ignated event, a full refund is granted minus a charge of US$75.00 if
reimbursement is requested. No charge will be applied if payment is
applied against another BASIC LEAD event.
- If cancellation is received within 60 days before the designated
event, a 50% refund is granted if reimbursement is requested. If no
reimbursement is requested, a 75% credit can be applied against
another BASIC LEAD event.
- If cancellation is received within 30 days of the designated event,
no refund is granted, and a 50% credit will be applied against anoth-
er BASIC LEAD event.
- All Refunds are processed 60 calendar days after the last day of
the designated event.
- Extra fees and charges are non-refundable.
2. Termination
Companies and participants with unpaid invoices will be unable to
access their exhibit and/or retrieve the market badges for the entire
company, regardless of partial or full payments made on other invoic-
es, or whether participation was granted free of charge.
Failing payment of the participating and exhibiting fees on agreed
terms, BASIC LEAD, will deregister the Participant and BASIC
LEAD, will also use all legal means at its disposal to pursue the par-
ticipant for the payment of all open invoices. BASIC LEAD, will also
cancel the right of the Participant to register for any other BASIC
LEAD events until all outstanding payments have been made.
3. About BASIC LEAD
The BASIC LEAD events are centered on the pre-organization of
meetings between qualified participants. Participants agree to pres-
ent goods, programs, services and intellectual properties directly
linked to audiovisual production, distribution and funding sectors.
4. Compliance with the Law and Regulations
All participants must comply with, and apply any laws governing the
countries where BASIC LEAD events are held. All participants must
also comply with regulations, rules and branding standards estab-
lished by BASIC LEAD, in the context of its BASIC LEAD events.
5. Termination and Cancellation of BASIC LEAD
If in case of war, fire, strike, act of God, government regulation, interrup-
tion of public transports or failure of public or private bodies to provide
their services, act of governmental authority, force majeure or any oth-
er contingencies beyond the control of BASIC LEAD, should a BASIC
LEAD event, or any part of it, be stopped, or its functioning be impeded
or prevented, or be cancelled by BASIC LEAD, or should the allocat-
ed stand become unavailable, BASIC LEAD, upon its choice and at
its discretion, will determine the possibility to reimburse participants
after deducting expenses and costs incurred by BASIC LEAD, and a
reasonable profit for BASIC LEAD.
6. Termination by the Participant
Any request of termination by the Participant of any part of this
booking form must be submitted to BASIC LEAD, in writing via fax
(not via email). Conditions established in the General Conditions
paragraph will apply.
7. Photographs and Videos
The Participant hereby authorizes BASIC LEAD, to take and broad-
cast photographs and video recordings of its BASIC LEAD events.
8. Indemnity and Performance Liability
BASIC LEAD, shall take such steps as it considers necessary for
the promotion of the event, but in no case will it be liable for the
performance of the event.
10. Miscellaneous
Only BASIC LEAD, is authorized to edit and publish a show guide
or any other guide related to any BASIC LEAD event. Participants
will be responsible for the information they will provide for the ed-
iting of the catalogue and the website listings. The organizer will
in no case be liable for omissions, or misprints, or typesetting, or
similar errors that may occur.
I I. Terms, Conditions and Regulation Agreement
The Participant agrees to observe and comply with the terms con-
ditions and regulations herein, and with the terms, conditions and
regulations that may be added from time to time by BASIC LEAD
(with or without notice to participant) in view of an efficient safe and
proper running of each BASIC LEAD event. All matters pertaining to
the Event and not specifically covered by the terms and conditions
of this contract shall be subject to determination by Basic Lead in
its sole discretion. In addition to its right to terminate participation
or cancel its approval of an booking form, BASIC LEAD, in its own
judgement, may refuse to consider the participation by a Participant
who has breached or who did not comply with these terms, condi-
tions and regulations in future BASIC LEAD events.
12. Organizer’s public liability insurance
BASIC LEAD is insured against the financial consequences of its
civil liability in its role as organizer. The participant desiring to be
insured for its goods must itself insure the goods with the insurer
of its choice.
13 Exhibition Space Location (if applicable)
BASIC LEAD, reserves the right, in its sole and absolute discretion,
to determine who will be permitted as an exhibitor and the size,
location and configuration of exhibition space for which application
is made. Exhibiting at prior shows, nature of product/services dis-
played, number of booths requested and other factors may influ-
ence, but does not guarantee location of exhibition space.
SMART CITY AFRICA
ABID
JAN • 12-14 APRIL
2016
TERMS & CONDITIONS

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