1. D E V E L O P I N G I D E A S F O R D I G I P A K S
A N D H O M E P A G E S - M U S I C V I D E O
I D E A 3
E L O I S E S M I T H
2. I N I T I A L I D E A S
• For my third idea, I wanted
there to be a continuous theme
of excitement, youthfulness
and fun in all three products.
• Because of the obvious
accents of the singers, I
thought that the whole
campaign could focus on urban
living and city life.
• Also, I wanted the whole
campaign to focus on the idea
of this generation and how they
are viewed by society.
3. C O M I N G U P W I T H T H E N A M E O F T H E
A L B U M A N D B A N D .
• I felt that it was important to have the name of the artists
recreate the sense of misbehaving and cheekiness that
is inherent in all of the products.
• I came up with the name delinquents because finds the
middle ground of boldness and recklessness.
• Also, I decided on the word Shameless for the album
name, since it shows how they do not care how society
views them, because they have no shame about who
they are.
4. I used a photo of three people
messing for a mugshot, which
shows the fun and enjoyable star
image of the artists and how they
do not take life seriously.
For the text, I used a doodling
font for the word ‘Shameless’, to
imply the childlike nature of the
artists. Then, I used the bold font
of ‘The Delinquents’, to show
how society cannot control them
and how they are a force to be
reckoned with, both in the music
industry and in society.
T H E F R O N T C O V E R O F T H E
D I G I P A K
5. R E S E A R C H I N
G H O M E P A G E
• I first looked at other homepages of bands
that are similar to my constructed band for
inspiration.
• The first one I looked at was Rizzle Kicks’,
since it ‘Lost Generation’ is their original
song. Even though their website is not very
active, since Rizzle Kicks has not released
an album for a few years, the video which
dominates the page, clearly shows the fun
and carefree nature of the artists, by
dressing in fancy dress.
• Next, I looked at the Loveable Rogues’
website. This website was hugely similar to
Rizzle Kicks in the design of the black
simple background and the video dominating
the screen.
6. M Y
H O M E P A G E
• For the homepage, I wanted it to be
vibrant, interesting and giving a
sense of both urban living and the
young 21st century generation.
• I kept the theme of the album
throughout, so that the audience will
remember the look of the album. I
also added the listening of the track,
so that they could listen to the song
whilst they looked through the
website and making it clear that it is
promoting the album.
• I also added a slideshow, so that
you can get a clear sense of who the
band are and makes a clear theme
throughout
