By: Abbie Shaw-Allan
 The genre of my product is ‘music’ and has a sub
genre of ‘indie’.
 When planning the production of our projects we
had...
The theme.
The images.
The narrative.
 The theme I chose was black and white, we
used this effect within the music video to
identify the contrast in moods that...
On many different band album covers they
have their own twist which helps those
who are looking for the album know what
t...
On all three of these Arctic monkey albums
the ‘Arctic Monkeys’ band name is in the
left top corner of the CD this has be...
In a lot of indie music videos/songs the
narrative includes heart
break, depression, upset, violence. These
conventions w...
 Overall I feel that my ancillary products are
mostly similar in the colour themes. This
helps promotion due to being abl...
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ARE YOU ABLE TO TELL THEY BELONG TO THE SAME GENRE/SUB-GENRE? HOW ARE YOU ABLE TO TELL?

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ARE YOU ABLE TO TELL THEY BELONG TO THE SAME GENRE/SUB-GENRE? HOW ARE YOU ABLE TO TELL?

  1. 1. By: Abbie Shaw-Allan
  2. 2.  The genre of my product is ‘music’ and has a sub genre of ‘indie’.  When planning the production of our projects we had to look at the conventions of the genre and the sub-genre.  This involved the major themes running throughout for example in indie – depression, unhappiness, or broken hearts. I then looked at the visual aspects of indie products like the black and white in the music video and in the digi pack and the website. I got this idea from looking at other album covers, websites and music videos. The band I looked at were the arctic monkeys.
  3. 3. The theme. The images. The narrative.
  4. 4.  The theme I chose was black and white, we used this effect within the music video to identify the contrast in moods that Ronnie experienced. I decided to also use these colours on the website and on the digi cover in order to represent the band and to make it obvious to the fans/customers that the digi cover belonged to ‘Twisted Wheel’. The website showed images of the digi cover, the ongoing theme throughout meant it was obvious and helped portray the narrative and the idea that the music video/ narrative of the song might involve dark problems.
  5. 5. On many different band album covers they have their own twist which helps those who are looking for the album know what to look for. An example of this can be....
  6. 6. On all three of these Arctic monkey albums the ‘Arctic Monkeys’ band name is in the left top corner of the CD this has become a noticeable thing when looking at digi covers. Usually artists have a certain part of their album that they keep the same throughout. I decided to use a more noticeable colour theme and the main singer as an attraction to those looking for the album in shops.
  7. 7. In a lot of indie music videos/songs the narrative includes heart break, depression, upset, violence. These conventions we tried to input into the music video if they weren’t obvious in the song. This meant that audiences were able to notice the genre easily and also knew the narrative if they based the idea off the colours.
  8. 8.  Overall I feel that my ancillary products are mostly similar in the colour themes. This helps promotion due to being able to find what the album looks like and certain things to look out for. I think that these aspects also fit in with the conventions of the genre. The sub genre ‘Indie’ involves a lot of dark colours and meanings which we have portrayed thoroughly in the music video and attempted to include these in our ancillary products.

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