2. A film normally has several posters because it
will try to communicate the film in different
ways. Another reason why there might have
several posters is to attract a wider range of
audience, an example would be the film
‘Looking for Eric’ which produced more than 7
posters this is a very smart marketing
technique as the film is being shown to the
second and tertiary audience.
3. • This poster is
mainly aimed at
the football fans.
The film wanted to
attract football
fans by having the
trumpet and also
having one of the
characters
cheering on in the
poster.
4. • This poster was used
to attract some
other audiences and
this one may appeal
to woman as they
tried to show the
romantic side of the
film by having a
woman on the
poster which will
intrigue the
audience and also by
having flowers there
it shows a sense of
romance.
5. • This poster was there
to draw out the family
audience. The film
used most of the
actors here to make it
seem like a friendly
environment, this
could appeal to
families and they could
all go together as a
whole to watch this
film.
