Presented as a webcast for Western New York Library Resources Council on April 6, 2011.
Presented as a webcast for METRO on Aug 16, 2010.
Given as a webinar for Nylink Feb 19, 2010.
Presented at the Long Island Library Resources Council November 16, 2009.
Presented at the Law Library Association of Greater New York (LLAGNY) on May 1, 2009.
Previous version presented at NEASIS&T Mobile Mania, November 5, 2008.
65. NYU Bobst Library
http://library.nyu.edu/ask
“We've been surprised at
the breadth of questions
we get and also the
depth of answers we are
able to give in such few
characters.”
- Margaret Smith, Physical Sciences
Librarian
80. Developing a Mobile Strategy
• Ask Questions
– Who are your patrons?
– Who’s using the mobile Web?
– What devices do your patrons use?
– Is it appropriate to go mobile at this time?
• Start small and experiment
• Consider opportunities of the mobile channel
– Information needs
– Location-aware applications/services
– Text alerts
81. 7 Reasons to Go Mobile
1. 3X as many phones
2. Mobile content=ubiquitous
3. Audience diversification
4. New service types, ie.
location-aware
5. New medium
6. The way of the future
7. It’s easier than you think!
83. #1 Take No Action
• You are likely already a part of the mobile Web
• Your site may not look bad
• Mobile may not be right for you
84. #2 Mobile Alerts
• Push content via text messages
http://www.broadtexter.com
85. #3 Mobile Style Sheets
• Mobile CSS (Cascading Style Sheet) for
handhelds
86. #4 Transcoded Websites
• Technology which reformats for display on
mobile devices
• Search engines produce transcoded versions
of sites in results lists
• Skweezer
– http://www.skweezer.com
• Mowser
– http://mowser.com
87. #5 Mobile-Only Websites
Mobile-
• Many different technologies and devices
• Mobile Websites from RSS feeds
– Winksite
• http://winksite.com
– MoFuse
• http://mofuse.com
88. #5 Mobile-Only Websites
Mobile-
• Mobile Website Development Tools
– Boopsie: http://www.boopsie2.com
– Zinadoo: http://zinadoo.com
– dotMobi: http://site.mobi
91. Mobile Marketing Tips
• Prominently advertise your mobile site on
your homepage, blog, and social networking
profiles.
• Create incentives such as rewards,
downloadable content, and tips for users to
try out your mobile website.
• Integrate “push” campaigns to drive traffic to
your mobile site.
107. Mobile Device Emulators
• iPhone and iPad
– http://www.puresimstudios.com/ibbdemo/
• Android
– http://developer.android.com/sdk/index.html
• Blackberry
– http://na.blackberry.com/eng/developers/browserdev/
• Symbian (Nokia)
– http://tinyurl.com/33rxvl5
• Opera
– http://tinyurl.com/29mdnfc
108. Articles, Reports, & Resources
• On the Move with the Mobile Web:
Libraries and Mobile Technologies
– http://eprints.rclis.org/15024
• M-Libraries on Library Success Wiki
– http://tinyurl.com/ct2fam