Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Fox mobile scmla_nov_2010


Published on

Southern Chapter/Medical Library Association keynote Nov 14 2010 St Petersburg FL

Fox mobile scmla_nov_2010

  1. Getting It On the Go: Mobile Access to Information 2010 SC/MLA Meeting Megan K Fox
  2. Agenda 1. The Mobile Health Market (mHealth) 2. The Mobile Web 3. “Apps” 4. Mobile Libraries (Sites, Catalogs, Resources) 5. Discovering Mobile Information (“Search”) 6. SMS/Texting 7. What’s Next?
  3. Mobile Access to Information In 2009, for the first time ever, mobile phones were used more for accessing data than to make calls Global Mobile Data Market Update 2009, Chetan Sharma released 4/1/2010 By 2013, mobile phones will overtake PCs as the most common Web access device worldwide Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond January 13, 2010
  4. Mobile Access to Information
  5. Mobile Access to Information
  6. mHealth Summit Nov 2010 World Health Organization defines mHealth as “an area of electronic health “eHealth” that is “the provision of health services and information via mobile technologies such as mobile phones and Personal Digital Assistants”
  7. Mobile Health 2010 (Pew); Susannah Fox; Oct 19, 2010 Activity Percent Use Own mobile phone 85% Have internet (data) on mobile phone 40% Mobile is only internet access 20% Have looked up health info on mobile via internet 17% Have downloaded mobile health app 9% Sent/received a text 70% Looked up health info from their PC 57% mHealth
  8. Mobile Health 2010 (Pew); Susannah Fox; Oct 19, 2010 mHealth
  9. 72% to 94% of physicians use smartphones for personal and professional use, including at the point of care. Spyglass Consulting Group July 2010 study 94% Taking the Pulse April 2010 survey 72% mHealth
  10. Your platform drives your mobile information access • iPhone/Apple • Android/Google • Blackberry/RIM • Windows Mobile/Microsoft • Nokia • Samsung • Palm • Many more worldwide…
  11. Total U.S. Smartphone Subscribers Ages 13+ Share (%) of Smartphone Subscribers Jun-10 Sep-10 Point Change Total Smartphone Subscribers 100.0% 100.0% N/A RIM 40.1% 37.3% -2.8 Apple 24.3% 24.3% 0.0 Google 14.9% 21.4% 6.5 Microsoft 12.8% 10.0% -2.8 Palm 4.7% 4.2% -0.5 Leading Mobile Platforms
  12. Leading Mobile Platforms
  13. Full Transcoded Mobile Mobile Web
  14. Mobile Web
  15. m.* mobile.* wap.* *.mobi pda.* avantgo.* iphone.* wml.* wireless.* xhtml.* */mobile/ */iphone/ */wireless/ Mobile Web
  16. Mobile Web: Transcoded
  17. Mobile Web: Transcoded
  18. • What is MOST necessary for MOBILE users? Mobile Web Content
  19. App Mobile Web (Browser) vs Apps Mobile
  20. Mobile Web (Browser) vs Apps
  21. Mobile Web or Apps? Pros/Cons Mobile Web Apps Device independent, build one Device specific, build many More common coding More specialized coding Push your own updates Relies on “app store” release HTML 5 increases functionality Much greater functionality, re use of camera, GPS, etc Clunkier Slicker and more user friendly Harder to get users, less used (.5% to 6% of library web traffic through mobile) Much more use (build in marketing and distribution channel) Measure use w/google analytics Must build measurement into code
  22. Gone Mobile? (Mobile Libraries Survey 2010) Lisa Carlucci Thomas Oct 15, 2010 Mobile Libraries
  23. M-Libraries in libsuccess Mobile Libraries
  24. apps-some.html#disqus_thread Libraries: Mobile Web or Apps? App Mobile Web Total Academic Library 10 60 70 Public Library 15 20 35 Total 25 (24%) 80 (76%) 105
  25. Library Mobile Web
  26. Library Mobile Web
  27. Library Mobile Web: Boopsie Sites
  28. Building Your Own Mobile Site Tons of programming resources: • Just make it ADA compliant ; ) (really simple text) • Outsource to someone like Boopsie, Skweezer, Wink • .mobi guides • Drupal mobile module • Hidden Peanuts MSG (mobile site generator) • Widgetbox Mobile
  29. mHealth Content: Apps
  30. mHealth Content: Apple Apps
  31. mHealth Content: Android Apps
  32. mHealth Content: Blackberry Apps
  33. mHealth Content: GetJar
  34. Library Apps
  35. Library Apps
  36. Blackboard University Apps
  37. Building Your Own App
  38. Building Your Own App
  39. Library Catalogs
  40. Library Catalogs: Mobilecat (for III)
  41. Library Catalogs: Library Anywhere
  42. Library Catalog: Search Apps WebSearch Speedy Search
  43. Mobile Research Library Vendors/Publishers
  44. • American Institute of Physics iResearch iPhone application • The American Institute of Physics' Journal of Renewable and Sustainable Energy (JRSE) • arXiview arXiv for the iPhone • arXiv Browse arXiv for mobile devices • Encyclopaedia Britannica • Factiva news database • Hoover's Mobile company information • IEEE XPlore • Lexis/Nexis Get Cases and Shepardize • PsychiatryOnline • PubMed for Handhelds medical database – PubMed On Tap 3rd party, not official from NIH – Mobile Abstracts an iPhone PubMed search engine, not official from NIH • Scopus for the iPhone • SciVerse ScienceDirect • Social Sciences Research Network iSSRN • Summon (Serials Solutions Web-Scale Discovery) • Zotero • Westlaw legal research database Library Vendors/Publishers
  45. Library Vendors/Publishers
  46. Library Vendors/Publishers
  47. Library Vendors/Publishers
  48. Library Vendors/Publishers
  49. Library Vendors/Publishers
  50. mHealth Content: AIP
  51. mHealth Content: Nature
  52. mHealth Content: ACS
  53. mHealth Content: Ready Reference
  54. mHealth App: Pill Phone
  55. mHealth App: MedCalc
  56. mHealth App: Nettler’s Atlas
  57. mHealth App: PocketDerm
  58. mHealth App: Bedbugs ‘n Things
  59. mHealth App: iRadiology
  60. mHealth App: MedPage Today
  61. mHealth App: Drug Trials
  62. mHealth App: CPR
  63. mHealth App: Epocrates
  64. mHealth App: Skyscape
  65. mHealth App: Medscape
  66. mHealth App: iTriage New on android…
  67. mHealth App: Patient Keeper New on android…
  68. mHealth Content: HealthNAV
  69. mHealth App: T2 Mood Tracker
  70. Major Mobile Web Search Providers Searching and Finding Content
  71. Mobile Web Search
  72. Mobile Web Search
  73. Mobile Web Search
  74. Search Is Third…
  75. Searching and Finding Content • Text/Typing (Web browser/App) • Audio/Voice • Gesture (Touchscreen/Accelerometer) • Location (GPS) • Visual (Camera/Barcodes/QRcodes) • Augmented Reality
  76. Audio
  77. Audio
  78. Audio
  79. Audio
  80. Utterz: Be Herd Audio
  81. K-NBF device Audio
  82. Audio: Dragon Medical Mobile Search
  83. Audio: iStethoscope
  84. Gesture/Movement/Touchscreen
  85. Gesture: Yahoo Sketch-A-Search
  86. Gesture: Bump Gesture/Movement/Touchscreen
  87. Gesture/Movement/Touchscreen
  88. Gesture: OCLS Shake It!
  89. Gesture: OCLS Shake It!
  90. Gesture: Monumental
  91. Location: Next Train Home App
  92. Location: Public Library Finder App
  93. Location: Enhances Google Suggestions
  94. Location: Google Near Me Now
  95. Location: Google In stock nearby
  96. Location: Google Maps: Bikes!
  97. Location: Asthmapolis
  98. Visual: SnapNow; SnapTell
  99. Visual: Otello
  100. Visual: oMoby
  101. Visual: Google Goggles
  102. Visual: Google Goggles
  103. Visual: Google Goggles
  104. Visual: Google Goggles
  105. Translation Visual: Google Goggles
  106. Visual: Cell Phone Diagnoses
  107. Visual: Barcode Readers
  108. Visual: Barcodes RedLaser WorldCat
  109. Visual: Barcode Readers – Lib Card
  110. Visual: Barcode Readers – Lib Card
  111. Visual: Barcode Readers
  112. Visual: QR
  113. Visual: QR
  114. Visual: QR
  115. Visual: QR
  116. Visual: QR
  117. Visual: QR
  118. Visual: QR
  119. Visual: QR
  120. Visual: Augmented Reality
  121. Visual: Augmented Reality
  122. Augmented Reality / Location
  123. Exploratory Search: Discovery/Recommendation • Evolution of mobile users – not just the quick ready reference any more • The casual browser, time killer, relaxed “sofa searcher”, snacking… • Don’t know their information need: back to browsing, serendipity, “incidental” search • Constantly changing environment and context; personalized facets • Relies on social “searching” and discovery
  124. Georg Treu, Aloqa, Discover, Don’t Search Incidental Search: Discovery
  125. Social Augmented Reality Socialight Augmented ID
  126. Augmented Reality: Floaticons Social Augmented Reality
  127. Augmented Reality: Floaticons Social Augmented Reality
  128. Mobile Content: Artificial Intelligence •Augmented Reality •Reality Mining •Augmented Humanity •Personalized Precision Search
  129. Implicit Mobile Search Mobile Content: Artificial Intelligence
  130. Implicit Mobile Search Mobile Content: Artificial Intelligence
  131. Smartphone penetration is highest among persons age 25-34 with 36.2% of mobile owners in this segment using a smartphone device. Texting still matters for info access
  132. Texting still matters for info access
  133. Google Text: 466453 (best answer; need shortcuts) Yahoo Text: 92466 (fastest) ChaCha: 242242 (humans, handles hard stuff) kgb: kgbkgb (542542) (humans, costs $) SMS/Texting Search
  134. SMS/Texting Search: ChaCha
  135. SMS/Texting Search: ChaCha API
  136. SMS/Texting Search: 4info
  137. SMS/Texting Search: TextMarks
  138. SMS/Texting Search
  139. SMS/Texting
  140. SMS/Texting
  141. SMS/Texting: Altarama Alterama
  142. SMS/Texting: Text a Librarian Mosio
  143. SMS/Texting: LibAnswers Springshare’s LibAnswers Via SMS: TXT your question to (646) 783-1662
  144. SMS/Texting: CareSpeak
  145. 4G Next-Generation Networks 3D Displays Coming Next? Functionality Blocking Dual screen ereaders
  146. Coming Next?
  147. Coming Next? Personal wearable wireless health sensors Beginning with nike/ipod pedometer, and… Blue tooth enabled weight scales, blood pressure monitors Wireless heart rate sensors, pacemakers Zeo personal sleep coach eSTI “electronic self testing instruments”
  148. Coming Next?
  149. Watch These:
  150. Staying Updated on mHealth
  151. Clearly, the mobile phone is the iconic device of the moment, and we're encouraging a new rule: Mobile First. When we announce new services for desktop computers, such as real-time search, we will debut an equally powerful mobile version. We will take advantage of this new class of smartphone, which is more sensory, acts as an extension of you, is aware of location, and can hear you, speak to you, take pictures, and return information in a matter of seconds. The Future is Mobile… Google’s Promise: