2. Planning -Target audience mood board-
To make sure it was interesting
for the target audience and to
attract their attention by using
things they like.
What we found out - that they like anything that is fun and about being sociable which
is why we filmed in London as it is a busy place and it is well known for shopping and
having fun which is what our target audience likes to do. By using this information it
allowed us to design the outfits around the target audience due to looking up to the
artist.
By analysing a
questionnaire we got an
honest opinion about what
our target audience likes.
3. Filming and editing-
By using London we
attracted our target
audience as it was busy and
looked like a lot of fun and
therefore this links to what
we found out in the target
audience research.
we changed the idea of having him
propose to her being on her own as
we thought that it was too much of a
story line and therefore it wouldn't
be easy for the target audience to
follow and understand.
4. Feedback-
The most successful elements I think where the ancillary texts- due to attracting what the
target audience wants to look like therefore looking up to her and the way she looks as she
is seen to have that perfect figure that all of the females want.
from this I can tell that they like the locations used as
it gave it a global feel therefore attracting our target
audience from all over the world. The other
comment said how they like the effects and
therefore this shows that it attracts not just our
target audience but everyone as well as this
comment was by a young male adult and our target
audience is teenage and young adult females.
