3. DIGINETICA
Brand Communication change:
from channel to eco system
TV
Mobile app
Community
Community
Mobile site
Web Site
Sales
Search
You Tube
Postal
Banners
Packaging
POP
Retail
Mobile app
E-mail
SalesFacebook
Twitter
8. DIGINETICA
Brand strategy at the era of customer
CRM Customer Strategy
Revenue/Visit Long-term Value
Targeting Conversation
Point-in-time
Relevance
Omni Channel
Personalization
10. DIGINETICA
New Omnichannel Data Sources
Purchases
Clickstream
3rd-Party
Data
Prospect 3rd-
Party Data Ad
Impressions
Ad BidsVideo
Social
Data
Search
DataUnstructured
Data
11. DIGINETICA
It All Comes Back to the Customer
Purchases
Clickstream
3rd-Party
Data
Prospect 3rd-
Party Data Ad
Impressions
Ad BidsVideo
Social
Data
Search
DataUnstructured
Data
12. DIGINETICA
Relevance in Store
Mobile revitalizes the power of personalization
Online
Technology
(Data, Optimization, Targeting)
In-Store
(Emotion, Sensory)
25. DIGINETICA
SAN FRANCISCO, CA
READING, UK
LILLE, FRANCE
3 Ways to Get Started
1. Visit Omnichannel Labs
2. Sales Associate app
3. iBeacon + SDK integration