The document outlines a typical approach companies take to websites, which involves launching new websites without a strategy to drive relevant visitors. This leads to low traffic and few new customers. It then introduces inbound marketing as an alternative approach. Inbound marketing involves conducting market research, designing the website around key search terms, ensuring the website can convert visitors into buyers at different stages, using content to attract the right audience, and strategically converting visitors into customers.

1. INBOUND MARKETING
MAKES WEBSITES
SUCCESSFUL!

2. This is the story of how most
companies approach their
website strategy…
And an alternative solution!

3. Image credit: http://www.atlaschiropractic.org/light-bulb-moment
Someone
decides your
company needs
a new website….
Because the
competitors
website does X,
or the latest
trend is Y!

4. Image credit: http://www.123rf.com/photo_2060992_aerial-of-trailer-home-in-arizona-desert.html
Your agency
delivers a fancy
website!
But little thought
is given to
getting people
there…

5. Image credit: https://www.dhs.gov/blog/2013/08/23/photos-secretary-napolitano-visits-fema-employees-ny-joint-field-office
As few people are visiting the site, few new customers are being found.
So your agency is briefed on a “campaign” to find new customers

6. You spend a lot of
money and maybe
even make changes
to your new website
so that it “aligns” to
your campaign
messaging!

7. Your campaign goes
live and attempts to
capture the attention
of your market,
competing with all
the other messages
out there…

8. “We should rather take the next
turning… that does not look very
authentic”
But the pushy
messaging,
pushes people
away!
Image credit: http://www.yelp.com/biz/zzyzx-road-zzyzx

9. The campaign ends… the “signage” is
removed, and all goes quiet again….

10. Your revenue did not
increase, but….
Your agency claims
it was a branding
success…
And recommends a
follow up campaign!
Image credit: http://tvtropes.org/pmwiki/pmwiki.php/Main/FlatLine

11. Inbound Marketing
offers an
alternative….
Drive relevant
visitors to your
website and convert
them to paying
customers!

12. Step 1:
Conduct research
based on what your
market searches
online for, and
design your website
around these
insights
Image credit: http://cryptoville.wordpress.com/2012/10/

13. Step 2:
Ensure there are
ways to convert web
visitors that are
ready to buy now,
and those that are
doing research prior
to their purchase
Image credit: http://bayest.com/website_development.php

14. Image credit: http://www.mpull.com/b2b-marketing/social-media-marketing/
Step 3:
Use content
marketing to drive
the right people to
your website

15. Image credit: hhttp://www.mpull.com/b2b-marketing/lead-management/
Step 4:
Treat your web
visitors strategically,
and convert them to
customers

16. Download our Inbound Marketing Guide
http://offers.mpull.com/free-executive-guide-to-inbound-marketing

17. THANK YOU!
For more information:
visit www.mpull.com