Understanding Your Brand - The First Step on the Road to Revenue
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Your brand is built upon your strengths and successes, but do you know how it actually works for you? Here's how to unlock the profound potential for growth in your brand.
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Understanding Your Brand - The First Step on the Road to Revenue
- 1. Understanding Your Brand The First Step on the Road to Revenue MEAD | PROJECTMANAGEMENT www.meadpm.com
- 2. What is a brand? Name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers. American Marketing Association 2MEAD | PROJECTMANAGEMENT
- 3. A clearly defined brand is easier to sell. Write about it Talk about it Find a market for it Advertise it Why brand? 3MEAD | PROJECTMANAGEMENT
- 4. How do I define my brand? 4MEAD | PROJECTMANAGEMENT Mission Brand Vision
- 5. What is my mission? Who needs you? What do they need? Why do they need it? What do you need to deliver to meet their needs? 5MEAD | PROJECTMANAGEMENT You don’t get to create your mission. It already exists. Just be open to the call when it finds you. George Bradt, New Leader’s Playbook
- 6. What is my vision? Aspiration Inspiration Motivation Connection Alignment Focus Value 6MEAD | PROJECTMANAGEMENT We have within us immortal longings. We can by the acts of speaking and listening reach out to others. We can formulate ideas and be moved by high ideals. Rabbi Sir Jonathan Henry Sacks
- 7. What is my brand? Values Truth Fairness Accuracy Quality Wholeness Wellness Flexibility Family Fun Core Competencies MEAD | PROJECTMANAGEMENT 7 Wow! Education Training Work Experience Volunteer Experience Life Experience Relationships Hobbies Projects Networks
- 8. How does my brand work for me? Brand Discriminator Discriminator Discriminator Discriminator Discriminator MEAD | PROJECTMANAGEMENT 8 Market Buyer Buyer Buyer Buyer Buyer Sale Revenue Recognition Credibility Influence emotional connection
- 9. Where do I start? 9MEAD | PROJECTMANAGEMENT Define Customer Surveys Expert Interviews Focus Groups Design Branding & Promotion Engagement Plans Loyalty & Referral Programs Implement Build & Launch Monitor & Measure Refine & Revise emotional connection
- 10. Contact Call Kristin Miriam Mead at (703) 508-1425 or email kmead@meadpm.com MEAD | PROJECTMANAGEMENT www.meadpm.com Let us help you understand how to unlock and activate the profound potential for growth in your brand.