Asthma Australia (http://www.asthmaaustralia.org.au) has blossomed over the last 50 years to become the largest source of independent asthma funding external to the Australian government. Challenges • Increasing amount of content • A disparate community of supporters • Technology changes driving consumer behavior • The need to invest in online communications with a view to having the website act as the central hub of information for consumers • Mobile visits to the Asthma Foundation website rising sharply from 3% to over 30% over the last three years Ektron as the CMS of Choice: Results • A user-friendly, content-centric platform • Value for the investment in the Ektron platform was a vital factor • Increase in web traffic by 114% • 78% increase in donations coming directly through the website Going Mobile & Targeting Content • Focus was on making the new Asthma Australia website as pleasant and functional an experience on mobile as its desktop counterpart. • Ektron’s capabilities in easily addressing responsive and adaptive design were a major benefit in facilitating this approach • The Ektron CMS framework empowered Asthma Australia to use geo-based targeting to automatically deliver different content to the audiences of the various foundations while maintaining simple website navigation