Bob Canaway, Vice President of Marketing – Ektron. In the new arena of digital marketing, what's important is to focus on the buyer's journey, not the seller's aagenda.
I am a graduate student in Management and Systems and I gathered some articles about Google Inc. that I found for my research and added my personal opinion. Any comments are more than welcome!!!!
IBM Collaboration Forum - Dispelling the myths about the value of social soft...IBM Sverige
Many organisations are expressing an interest in social software, and IBM is helping thousands of clients get real business value from social tools. However, there are many myths around the real value of social software, and how it can drive business processes. This session will help you understand the true value of social software based on real world experiences.
Slides for a talk I gave at Chicago Public Schools CTE (Career and Technical Education)'s IT Capstone Fair, 2013 edition. The project won 1st place in the database category, and 3rd place overall.
Note that slides 3 and 5 had a video within the slide, which did not transfer over to SlideShare.
I am a graduate student in Management and Systems and I gathered some articles about Google Inc. that I found for my research and added my personal opinion. Any comments are more than welcome!!!!
IBM Collaboration Forum - Dispelling the myths about the value of social soft...IBM Sverige
Many organisations are expressing an interest in social software, and IBM is helping thousands of clients get real business value from social tools. However, there are many myths around the real value of social software, and how it can drive business processes. This session will help you understand the true value of social software based on real world experiences.
Slides for a talk I gave at Chicago Public Schools CTE (Career and Technical Education)'s IT Capstone Fair, 2013 edition. The project won 1st place in the database category, and 3rd place overall.
Note that slides 3 and 5 had a video within the slide, which did not transfer over to SlideShare.
Information and Communication Technology
Primary and Secondary sources of information.
Copyright and Plagiarism
What is Fair Use?
Quality of life for disabled people
Special software and hardware for disabled people
Hacking and installing viruses
Computer Misuse Act
Environmental concerns of ICT
Ektron London Conference: Keynote - Bill Rogers and Tom O'BrienEktron
Ektron's CEO and founder, Bill Rogers and Ektron VP of Product Management, Tom O'Brien, provide an overview of Ektron 9, and the market trends that influenced its development.
Finding the Business Value in Social Software and Social MediaYvette Nanasi
A presentation reviewing the power and opportunity of utilizing social software and social media tools to build your brand and build knowledge capacity within your business.
Jay Berkowitz, CEO of Ten Golden Rules presents the Top 10 Strategies to Market Your Company and Build Personal Brands on the Internet at the Legal Marketing Association event on April 2, 2009.
Proof of Concept: Helping organizations overcome personalization paralysis an...Jill Grozalsky
When it comes to personalization, marketers are often paralyzed in delivering because they don’t know how to start. Whether it’s trying to figure out how to segment audiences for personalization, figuring out whether to start with straight-forward rules or patterns, gathering content for scenarios - answering these questions can be tough and cause efforts to stall. Developing a Personalization POC is a proven way to help jumpstart personalization efforts, allowing teams to start small and learn how to scale personalization within their organization overtime.
During this session we will share Ecolab’s story and process of developing a POC for their business units to demonstrate the impact personalization can have across the organization.
This presentation was given by Kathy Hokunson - New England Regional Sales Manager for Site-Seeker, Inc., to the Glastonbury, CT Chamber of Commerce and it's members. The presentation highlights how to effectively use Twitter, Linkedin, Facebook, YouTube, and Slideshare for business.
8 Interactive Trends Changing the Business LandscapeTim Sandlund
The world is changing quickly. This presentation looks at 8 interactive trends that are changing the business landscape. Technology is changing the way consumers interact with brands and how brands interact with consumers. Buying habits and consumer expectations are rapidly evolving. This is and will continue to have major implications for marketing. Is your business ready to adapt and take full advantage of how these trends are changing the way we do business?
Information and Communication Technology
Primary and Secondary sources of information.
Copyright and Plagiarism
What is Fair Use?
Quality of life for disabled people
Special software and hardware for disabled people
Hacking and installing viruses
Computer Misuse Act
Environmental concerns of ICT
Ektron London Conference: Keynote - Bill Rogers and Tom O'BrienEktron
Ektron's CEO and founder, Bill Rogers and Ektron VP of Product Management, Tom O'Brien, provide an overview of Ektron 9, and the market trends that influenced its development.
Finding the Business Value in Social Software and Social MediaYvette Nanasi
A presentation reviewing the power and opportunity of utilizing social software and social media tools to build your brand and build knowledge capacity within your business.
Jay Berkowitz, CEO of Ten Golden Rules presents the Top 10 Strategies to Market Your Company and Build Personal Brands on the Internet at the Legal Marketing Association event on April 2, 2009.
Proof of Concept: Helping organizations overcome personalization paralysis an...Jill Grozalsky
When it comes to personalization, marketers are often paralyzed in delivering because they don’t know how to start. Whether it’s trying to figure out how to segment audiences for personalization, figuring out whether to start with straight-forward rules or patterns, gathering content for scenarios - answering these questions can be tough and cause efforts to stall. Developing a Personalization POC is a proven way to help jumpstart personalization efforts, allowing teams to start small and learn how to scale personalization within their organization overtime.
During this session we will share Ecolab’s story and process of developing a POC for their business units to demonstrate the impact personalization can have across the organization.
This presentation was given by Kathy Hokunson - New England Regional Sales Manager for Site-Seeker, Inc., to the Glastonbury, CT Chamber of Commerce and it's members. The presentation highlights how to effectively use Twitter, Linkedin, Facebook, YouTube, and Slideshare for business.
8 Interactive Trends Changing the Business LandscapeTim Sandlund
The world is changing quickly. This presentation looks at 8 interactive trends that are changing the business landscape. Technology is changing the way consumers interact with brands and how brands interact with consumers. Buying habits and consumer expectations are rapidly evolving. This is and will continue to have major implications for marketing. Is your business ready to adapt and take full advantage of how these trends are changing the way we do business?
What it is:
Off The Wall is an ecommerce experience for brands and their fans on Facebook. Off the Wall allows Facebook users to purchase products directly from a brand or user stream without everleaving the Facebook Environment.
Why It’s Important:
Off The Wall addresses the on-demand consumer’s desire to engage in unique relevant brand experiences without leaving the user’s social networking enviornment. It also gives brands a unique opportunity to reward their fans with priviliedged shopping access to hot items or time-sensitive deals.
A content strategy...
is not a single solution or a single deliverable
It is a detailed process and an aggressive mindset
It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals
If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy
Five Capabilities that Will Engage Your CommunityEktron
utual win-win
‘Talk’ to the user on topics that are relevant to them
Show them content related to what they want to discuss
Do more with less
Reduce costs with on-demand access
Raise awareness of your organizations “deliverables”
Gain insights on your users
Who they are
What are they doing
5/13/14 Webinar presented by Ektron's Bob Canaway, VP of Marketing and Megan Menesale, Sr. Product Marketing Manager on the Ektron Content Marketing Platform (CMP), which enhances acquisition of customers; helps drive leads; and increases customer engagement
Ektron Synergy 2014 - A Case Study in Using MVC with EktronEktron
Learn why you might consider using Microsoft’s MVC framework to build your next Ektron site. Presented by Kurt Wiersma, Senior Manager, Web Development, American Academy of Neurology.
Ektron Synergy 2014 - The Power of Epic ContentEktron
It’s harder than ever before to get the attention of customers and prospects. To cut through the clutter, we need to be developing the most interesting information on a consistent basis. And, that’s not easy. Content marketing evangelist Joe Pulizzi will show you the ropes, get you started, and detail a path to epic content marketing for your organization.
Ektron Synergy 2014 - Thriving at the Intersection of Marketing & ITEktron
Marketing is being reinvented as a technology-powered discipline. From new, brand-defining
customer experiences to more efficient marketing operations, software is changing
what's possible. It's also changing the structure and culture of organizations
who embrace these possibilities. We'll take a whirlwind tour of the forces
driving this convergence and the ways in which companies and individuals can
thrive in it. Presented by Scott Brinker Scott Brinker, Co-founder & CTO, ion interactive
Ektron Synergy 2014 - Jazzing Up our Intranet with EktronEktron
Launched in early 2014 on Ektron 9, the “JazzNet” intranet supports over 5,000 employees, contractors, and regulators for Jazz Aviation; one of the largest regional airlines in the world. Learn how JazzNet intranet has become the key vehicle for company information and the portal to application for every department throughout Jazz. Presented by Krista MacDonald, PMP, Manager of Business Services Portfolio, Jazz Aviation LP.
Ektron Synergy 2014 - How to Create the Best Landing Pages Ever!Ektron
Ektron Demand Generation Manager, Melinda Cormier, will lead you through the steps to convert leads faster than you ever thought possible. The session includes a complimentary Landing Page Worksheet for all attendees.
- 61% of B2B marketers send all leads directly to Sales; only 27% of those leads will be qualified. [MarketingSherpa]
- Only 50% of leads are qualified but not ready to buy. [Gleanster Research]
- Lead nurturing gets 4-10 times the response rate compared to standalone email blasts. [DemandGen Report]
- Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. [DemandGen Report]
- Only 22% of businesses are satisfied with their landing pages (Econsultancy)
- 48% of marketers build a new landing page for each marketing campaign. (MarketingSherpa)
- 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa)
- Mobile optimized landing pages convert 300% higher over phones than non mobile optimized (Ektron)
Keep Your Eyes on the Prize Why Context Matters More than EverEktron
To be effective, today's web experiences need to deliver the right message to the right person at the right time and delight visitors across smartphones, tablets, laptops and desktops. Join guest speaker, Forrester Research, Inc. Senior Analyst David Aponovich and Ektron VP of Marketing Bob Canaway to learn why context and optimization are the next keys to delivering on your digital goals, and need to be part of your plan for 2014.
Why You Need to Move Your Website to the CloudEktron
Ektron's Jonathan Wall, Director, Product Marketing and Ben Schilens, Senior Vice President of Operations discuss
- Cloud trends
- The benefits of the Cloud
- Different Clouds and how to choose
- A Cloud story: What's going on today
- How the Cloud reduces TCO
- Who uses the Cloud for their Website
Memorial Hermann Health System: Multiple Audiences, Multiple Sites, One Unif...Ektron
“Prior to our purchasing Ektron some five years ago, pretty much everything had to go through the IT organization, IT had outsourced the website to a third party, and so content update requests went to them and then the third party. Essentially, a bottle-neck within a bottle-neck. Our CIO gave me the task of bringing the website in-house using a content management system. As our budget was relatively small, I first started looking for open source solutions. But as I continued my research I discovered Ektron and priced the value, and found it to be the most cost-effective solution.”
Wake Up Your Website Chicago October 22 2013Ektron
New ways to connect and engage more prospects, as well as acquire and retain more customers. We’ll even show you the tools that help make this possible.
Topics Include:
Digital Marketing Trends
Optimizing the mobile experience
Why personalization matters more than ever
Best Practices
Wake Up Your Website: Minneapolis, MN October 23 2013Ektron
You need to make each of your visits to your website count. This breakfast workshop covered the latest trends,strategies and best practices on how to get the most out of your digital and content marketing initiatives.
Wake Up Your Website - Boston September 26 2013Ektron
JOE PULIZZI, Founder, Content Marketing Institute
BOB CANAWAY, Vice President, Marketing, Ektron
ED BOCCHINO, Project Manager, NorthPoint Digital
With increasing online competition and growing complexity from a myriad of devices, you need to find ways to continually increase the effectiveness of your website. By taking advantage of content targeting, personas and other approaches you can create and manage a highly personalized web experience, helping you deliver the right content to the right person at the right time, and keep visitors coming back for more.
Join Ektron to learn:
9 ways you can target anonymous and known visitors
How personas help you create better content, and target more effectively
Why connecting your CRM and Marketing Automation systems to your website helps you target content
How you can use personas to gain insights from web analytics
How to optimize digital experiences across desktops and mobile devices
Wake Up Your Website - NYC and Boston PresentationEktron
With increasing online competition and growing complexity from a myriad of devices, you need to find ways to continually increase the effectiveness of your website. By taking advantage of content targeting, personas and other approaches you can create and manage a highly personalized web experience, helping you deliver the right content to the right person at the right time, and keep visitors coming back for more.
Presenters:
JOE PULIZZI - Founder, Content Marketing Institute
JONATHAN WALL- Director, Product Marketing, Ektron
ED BOCCHINO - Project Manager, NorthPoint Digital
Wake Up Your Website - Ektron Breakfast SeminarEktron
WHAT YOU WILL LEARN:
• Visitor, Site and Digital Marketing
Trends
• How to Wake Up Your Website
• Personas and Content Targeting
• Personas and Site Search in the Real
World
• 6 Ways to Get the Most Out of Mobile
Ektron London Conference - Ektron Case Study: The Global FundEktron
Based in Geneva, The Global Fund to Fight AIDS, Tuberculosis and Malaria mission is to dramatically increase resources to fight three of the world's most devastating diseases, and to direct those resources to areas of the greatest need. The Global fund noted the website's main objective is to, "... attract quality traffic to make the Global Fund's work more transparent to its key stakeholders along with a wider global audience, and address critical business issues including providing a consistent and comprehensive user experience across the site in multiple languages and for multi-channel publishing." The Global Fund cites content publishing efficiency up by 30 percent, productivity increases of up to 40 percent and content quality up by 35 percent through its Ektron implementation.
Ektron London Conference: New Search Features in Ektron 9Ektron
Shakti Gohil Senior Application Engineer, Ektron, discusses the new search features available in Ektron 9, including the SOLR search provider, and the building blocks of the Search API.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com