Marketing is being reinvented as a technology-powered discipline. From new, brand-defining customer experiences to more efficient marketing operations, software is changing what's possible. It's also changing the structure and culture of organizations who embrace these possibilities. We'll take a whirlwind tour of the forces driving this convergence and the ways in which companies and individuals can thrive in it. Presented by Scott Brinker Scott Brinker, Co-founder & CTO, ion interactive