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With increasing online competition and growing complexity from a myriad of devices, you need to find ways to continually increase the effectiveness of your website. By taking advantage of content targeting, personas and other approaches you can create and manage a highly personalized web experience, helping you deliver the right content to the right person at the right time, and keep visitors coming back for more.
JOE PULIZZI - Founder, Content Marketing Institute
JONATHAN WALL- Director, Product Marketing, Ektron
ED BOCCHINO - Project Manager, NorthPoint Digital