Ektron London Conference - Ektron Case Study: The Global Fund

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Based in Geneva, The Global Fund to Fight AIDS, Tuberculosis and Malaria mission is to dramatically increase resources to fight three of the world's most devastating diseases, and to direct those resources to areas of the greatest need. The Global fund noted the website's main objective is to, "... attract quality traffic to make the Global Fund's work more transparent to its key stakeholders along with a wider global audience, and address critical business issues including providing a consistent and comprehensive user experience across the site in multiple languages and for multi-channel publishing." The Global Fund cites content publishing efficiency up by 30 percent, productivity increases of up to 40 percent and content quality up by 35 percent through its Ektron implementation.

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Ektron London Conference - Ektron Case Study: The Global Fund

  1. 1. CASE STUDY
  2. 2. The Global Fund  founded in 2002 by G8 to save lives  finance hiv/aids, tuberculosis and malaria programs  partnership
  3. 3. www.theglobalfund.org TOGETHERWECANDOGREATTHINGS
  4. 4. www.theglobalfund.org KEYRESULTSTODATE people currently receiving arv therapy 4.2 million new smear-positive tb cases detected and treated 9.7 million insecticide-treated nets distributed 310 million 1000 PROGRAMSThe Global Fund has supported more than in 151 COUNTRIES
  5. 5. theglobalfund.org  transparency  biggest communication tool  track, share and inform on progress in the fight against the 3 diseases  diverse audiences  one website
  6. 6. www.theglobalfund.org THEGLOBALFUND.ORGOBJECTIVE HIGHEST LEVEL OF TRANSPARENCY IN INTERNATIONAL HEALTH FINANCING DONORS AND RECIPIENTS RUSSIAN ENGLISH SPANISH FRENCH
  7. 7. www.theglobalfund.org  since 2010 on ektron • accessible to people all over the world • multi-lingual  flexible platform THEGLOBALFUND.ORGONEKTRONCMS
  8. 8. www.theglobalfund.org KEYASSETSOFTHESITE KEY ASSETS STORIES BLOGS CORE BUSINESS PHOTO & VIDEO GRANT DATA
  9. 9. www.theglobalfund.org EKTRONandtheglobalfund.org IN HOUSE SITE INFRA SITE MANAGEMENT SITE DEVELOPMENT SITE DESIGN SITE PROMOTION
  10. 10. BOOTSTRAP • anticipating the need for responsiveness • building a responsive site on ektron • simple, stable, tested • easy to implement and maintain
  11. 11. www.theglobalfund.org theglobalfund.org is now mobile-ready. BOOTSTRAP& EKTRON = RESPONSIVE
  12. 12. www.theglobalfund.org a community rises  creative and tailored web experience  interface add-ons  unique navigation  full screen  completely responsive  hosted in ektron BOOTSTRAP &EKTRON = CREATIVE & RESPONSIVE
  13. 13. social media & integration in ektron  twitter  facebook  youtube  blog
  14. 14. www.theglobalfund.org SHARINGFUNCTIONALITIESTHROUGH 60K 550K
  15. 15. www.theglobalfund.org SHARINGFUNCTIONALITIESTHROUGH
  16. 16. www.theglobalfund.org blogging with ektron “We also now have a blog running on Ektron which is getting a lot of traffic,” says Genc Kastrati – Web Officer at the Global Fund. “Because The Global Fund blog is seamlessly integrated with the Ektron CMS it was easy to set up, easy to maintain and easy for our bloggers to post new content. ” BLOGGINGWITHEKTRON
  17. 17. www.theglobalfund.org Bill Gates Why the Global Fund is a Terrific Investment BLOGGINGWITHEKTRON
  18. 18. www.theglobalfund.org Ban Ki-Moon With $3 Billion Annual Shortfall In Controlling Malaria, Replenishing Global Fund Should Be a Priority To Prevent Resurgence BLOGGINGWITHEKTRON
  19. 19. statistics global statistics  reaching all countries of the world  ~ 1.5 million visits per year @ ~ 3 minutes average time on site with ektron (in the last year alone)  mobile visits doubled  search traffic increased  more new visitors (16%) & more visits (8%)  able to track document downloads / ~55,000 document downloads
  20. 20. on our radar • upgrade to 9 • DXH – new intranet & integration with sharepoint 2013 • integration of our online grant portfolio
  21. 21. THANK YOU questions?

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