Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ektron Synergy 2014 - The Power of Epic Content

1,125 views

Published on

It’s harder than ever before to get the attention of customers and prospects. To cut through the clutter, we need to be developing the most interesting information on a consistent basis. And, that’s not easy. Content marketing evangelist Joe Pulizzi will show you the ropes, get you started, and detail a path to epic content marketing for your organization.

Published in: Business, Technology
  • Be the first to comment

Ektron Synergy 2014 - The Power of Epic Content

  1. 1. @JoePulizzi #bsmart14 JOE PULIZZI’S PRESENTATION (@JoePulizzi): The Power of Epic Content: Six Opportunities
  2. 2. @JoePulizzi Content Marketing Institute CMI teaches marketers how to effectively own their media channels to attract and retain customers.
  3. 3. @JoePulizzi
  4. 4. @JoePulizzi There Is One Key to a Successful Presentation
  5. 5. @JoePulizzi Image courtesy of Pooky Poetry
  6. 6. @JoePulizzi
  7. 7. @JoePulizzi The Evolution of Content Marketing
  8. 8. @JoePulizzi
  9. 9. @JoePulizzi
  10. 10. @JoePulizzi
  11. 11. @JoePulizzi
  12. 12. @JoePulizzi
  13. 13. @JoePulizzi
  14. 14. @JoePulizzi
  15. 15. @JoePulizzi 91/100 http://bitly.com/cm-research
  16. 16. @JoePulizzi sodahead.com
  17. 17. @JoePulizzi Just 42% believe their content marketing is effective http://bitly.com/cm-research
  18. 18. @JoePulizzi
  19. 19. @JoePulizzi How Many of You Have a Documented Content Marketing Strategy?
  20. 20. @JoePulizzi
  21. 21. @JoePulizzi
  22. 22. @JoePulizzi Sales, Savings & Sunshine
  23. 23. @JoePulizzi
  24. 24. @JoePulizzi
  25. 25. @JoePulizzi
  26. 26. @JoePulizzi
  27. 27. @JoePulizzi
  28. 28. @JoePulizzi CREATE A WHY FOR EACH CHANNEL
  29. 29. @JoePulizzi Create a Content Marketing Mission Statement
  30. 30. @JoePulizzi
  31. 31. @JoePulizzi
  32. 32. @JoePulizzi
  33. 33. @JoePulizzi
  34. 34. @JoePulizzi Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience
  35. 35. @JoePulizzi Never Build Your Content Ship on Rented Land
  36. 36. @JoePulizzi
  37. 37. @JoePulizzi
  38. 38. @JoePulizzi
  39. 39. @JoePulizzi
  40. 40. @JoePulizzi Focus on Subscribers As a Key Metric
  41. 41. @JoePulizzi
  42. 42. @JoePulizzi
  43. 43. @JoePulizzi
  44. 44. @JoePulizzi What’s the difference between those who subscribe to my content and those that don’t?
  45. 45. @JoePulizzi Leverage Influencers the Build an Audience
  46. 46. @JoePulizzi
  47. 47. @JoePulizzi Sales Content Marketing Influencer Sharing
  48. 48. @JoePulizzi
  49. 49. @JoePulizzi
  50. 50. @JoePulizzi
  51. 51. @JoePulizzi
  52. 52. @JoePulizzi
  53. 53. @JoePulizzi Change the Technology Conversation
  54. 54. @JoePulizzi
  55. 55. @JoePulizzi
  56. 56. @JoePulizzi
  57. 57. @JoePulizzi tractiondemand.com
  58. 58. @JoePulizzi
  59. 59. @JoePulizzi Buy vs. Build
  60. 60. @JoePulizzi Image courtesy sendgrid.com
  61. 61. @JoePulizzi
  62. 62. @JoePulizzi 1. Set Your Goals for Sales, Savings or Sunshine 2. Why Are You Using Each Channel? 3. Focus On the Reader’s Outcome 4. Create a Content Marketing Mission Statement 5. Don’t Build Your Content Ship on Rented Land 6. Focus on Subscribers as a Key Metric 7. Build an Influencer List to Build Audience 8. Bake Influencers Into Your Content 9. Create an Engine to Get and Keep Subscribers 10.Consider Buying!
  63. 63. @JoePulizzi
  64. 64. @JoePulizzi 64 Joe Pulizzi joe@contentinstitute.com @JoePulizzi

×