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The Ektron CMP


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5/13/14 Webinar presented by Ektron's Bob Canaway, VP of Marketing and Megan Menesale, Sr. Product Marketing Manager on the Ektron Content Marketing Platform (CMP), which enhances acquisition of customers; helps drive leads; and increases customer engagement

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The Ektron CMP

  1. 1. The Ektron CMP Bob Canaway, VP of Marketing Megan Menesale, Sr. Product Marketing Manager
  2. 2. Copyright © 2014 Ektron, Inc. YOU WILL LEARN •  Changes in the Marketplace •  What is the Ektron CMP •  Where to learn more
  3. 3. Copyright © 2014 Ektron, Inc. 78% of CMO’s think that custom content is the future of marketing Digital Marketing trends 2014
  4. 4. Copyright © 2014 Ektron, Inc. $135 billion Marketing teams will spend on digital marketing collateral Digital Marketing trends 2014
  5. 5. Copyright © 2014 Ektron, Inc. 25 percent Internet advertising will account for of the entire advertising market by 2015 Digital Marketing trends 2014
  6. 6. Copyright © 2014 Ektron, Inc. Digital Marketing trends 2014 54% more Inbound marketing delivers leads than traditional outbound marketing
  7. 7. Copyright © 2014 Ektron, Inc. In 2014, marketers will use Dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. Digital Marketing trends 2014
  8. 8. Copyright © 2014 Ektron, Inc. 25% 26% 33% 40% 50% 57% 0% 20% 40% 60% Website integration Develop an influencer relations or ambassador program Provide direct customer support through social channels Listen/learn from customers Develop ongoing dialog and engagement with customers Content Marketing IN 2013, WHAT IS YOUR TOP EXTERNAL SOCIAL STRATEGY OBJECTIVE? Content Marketing is the top go to market priority
  9. 9. Copyright © 2014 Ektron, Inc. INTEGRATION WITH MARKETING AUTOMATION 39% 15.1% 26% 28% 36.1% 36.7% We don't use marketing automation We sporadically use content for marketing automation campaigns We use marketing automation to engage with customers We actively create content to feed automated campaigns We use marketing automation to nurture leads We use marketing automation to generate leads Adoption and use of Marketing Automation is on the rise B2b Content Marketing Trends 2013
  10. 10. Digital strategy priorities From the Ektron’s 2014 Digital trends survey results, from web professionals Content creation social Landing Pages/ cta’s Built in, Actionable seo targeting blogs
  11. 11. Copyright © 2014 Ektron, Inc. Enhance acquisition of customers with easy to use cloud based marketing tools that get results Drive leads with landing pages, CTAs, and content pages to support your inbound marketing strategy Increase engagement and gain insight with targeted, relevant content and contextual analytics    Introducing the Ektron Content Marketing Platform
  12. 12. Copyright © 2014 Ektron, Inc. Digital Marketers Do SEO Well Write content effectively Utilize CTAs Utilize landing pages Develop and utilize personas Testing and targeting THE EKTRON CMPdon’t currently
  13. 13. Copyright © 2014 Ektron, Inc. The only platform that combines enterprise tools with the power of content marketing to drive digital results MOBILEM U L T I L I N G U A L S E A R C HWORKFLOW
  14. 14. Copyright © 2014 Ektron, Inc. THE EKTRON CONTENT MARKETING PLATFORM CMP FEATURES: •  Quick setup and account creation; Easy integration •  Easy content creation •  in-line SEO Analysis •  Landing pages, blogs, and CTAs •  Performance Analytics & Optimization •  Built-in mobile support •  Social amplification •  Search driven recommendations CMP BENEFITS: •  More site visitors •  Enhanced visibility to target market •  More conversions and acquisitions of leads and visitors •  Optimized content for SEO and enhanced engagement
  15. 15. Copyright © 2014 Ektron, Inc. Increase relevancy and engagement with more leads utilizing easy to use marketing tools that get results
  16. 16. Copyright © 2014 Ektron, Inc. Fuel your inbound marketing strategy with blogs, landing pages, CTAs, and analytics
  17. 17. Copyright © 2014 Ektron, Inc. Seamless transition from your existing CMS •  Easy account set-up •  Clear migration path •  Rapid integration •  Quickly start creating content
  18. 18. Copyright © 2014 Ektron, Inc. Increase productivity and benefit from rapid ROI without worrying about upgrades and infrastructure
  19. 19. Copyright © 2014 Ektron, Inc. Provide an optimized mobile experience with natively responsive page design
  20. 20. Copyright © 2014 Ektron, Inc. Work faster and smarter by previewing content on mobile devices
  21. 21. Copyright © 2014 Ektron, Inc. Increase results by using targeted CTAs and optimized content pages
  22. 22. Copyright © 2014 Ektron, Inc. Surface relevant CTAs into your site with ease
  23. 23. Copyright © 2014 Ektron, Inc. Design highly personal, relevant experiences utilizing personas
  24. 24. Copyright © 2014 Ektron, Inc. Amplify your message across social networks
  25. 25. Copyright © 2014 Ektron, Inc. Increase SEO with Inbound Writer and customized company URL
  26. 26. Copyright © 2014 Ektron, Inc. Easy, Actionable SEO to create relevant content
  27. 27. Copyright © 2014 Ektron, Inc. Makes getting found a priority in the authoring experience
  28. 28. Copyright © 2014 Ektron, Inc.
  29. 29. Copyright © 2014 Ektron, Inc. Fast, in-line SEO analysis to generate immediate results
  30. 30. Copyright © 2014 Ektron, Inc. Generate high quality leads and close more sales with cloud based marketing automation and email software
  31. 31. Copyright © 2014 Ektron, Inc. Powerful, easy to use technology that provides relevant, personalized information to your visitors
  32. 32. Copyright © 2014 Ektron, Inc. Northern  Trail,  Ul/mate  Guide  to  Camping  and  Other  Outdoor   Ac/vi/es   Connect campaigns in your CRM to the Ektron CMP
  33. 33. Copyright © 2014 Ektron, Inc. See real time analytics in your CRM and the Ektron CMP
  34. 34. Copyright © 2014 Ektron, Inc. Northern  Trail,  Ul/mate  Guide  to  Camping  and  Other  Outdoor   Ac/vi/es  
  35. 35. Copyright © 2014 Ektron, Inc. Where to go from here?
  36. 36. Copyright © 2014 Ektron, Inc. QUESTIONS? Megan Menesale Sr. Product Marketing Manager, Ektron @mmenesale Bob Canaway VP of Marketing, Ektron @bobcanaway