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Ektron London Conference: Realise Digital - Old Dogs, New Tricks
The document highlights key lessons learned from six years of experience in digital development, emphasizing the importance of internal education, building a strong team, and understanding the audience. It covers practical aspects such as effective use of Ektron tools, the significance of search functionality, and continuous testing and training. The author, Nathan Fulwood, shares ten crucial tips for successful project execution and invites further questions.
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Ektron London Conference: Realise Digital - Old Dogs, New Tricks
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- 2. Old dogs, newtricks. What we’ve learned over 6 years and a dozen builds.
- 3. 10+ in-house, certified Ektron .Netdevelopers working within a digital agency of 60+ 11 flagship projects delivered By the Numbers. 1of 4 Elite partners in Europe Six years experience
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- 5. We’ve got aproven track record.
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- 8. Educate Internally. • Ektronis not just a developer’s tool • Involve: - Designers - Marketing - Business Stakeholders • Encourage them to ask ‘what can this do for me?’
- 9. Build a consistentteam.
- 10. Build a consistentteam. Design Content Owner Web & Technical Development Project Manager (And try and keep them)
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- 12. Research. GLOBAL ONLINE SURVEY 15,151invitations sent (via email) (more than 1/3 of which were outside North America) + translated into 10 languages 373 responses (2.46%RR) QUALITATIVE INTERVIEWS phone-based Dealers from across the world (10) + online survey to over 90 key NMHG people Internal Stakeholders (14) Customers from across the world (24)
- 13. Cross-sector: 1. to findout details of a specific product 2. to get an overview of the trucks they produce 3. to find the right product 4. to find information on parts 5. to find a dealer 6. to find what products they have to meet my need 7. to access maintenance information 8. to find what solutions they have to meet my need 9. to find information on service 10. to find how to fix a problem with my fork-lift truck User journeys.
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- 16. Understand your audience. •Get out and speak to your users - from a pint over lunch to a global research program • Segmentation will help you design a better site from day one • Allows for content targeting & marketing optimisation (see V9)
- 17. Never underestimate theC in CMS.
- 18. Never underestimate theC in CMS. • You’re going to need to: - Audit - Create - Describe - Model - Translate - Sign off - Load - Review • This always takes longer than you think • Treat it as a separate project • Automatic migration can help, but nothing trumps good old fashioned human editing • Give beta access to authors early
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- 20. Hyster - Pagebuilder. •Define drop zones clearly to your client • Make sure to only allow specific widgets on templates • Keep it simple, often less is more
- 21. Use PageBuilder (considerately). • Withgreat power comes great responsibility • Think carefully about the templates and drop zones you’re offering • Link specific widgets to templates • Often less is more
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- 25. Get search right. •Expectations are high • Search signals intent • Out of the box search is good – and getting better • Take advantage of the Ektron API to deliver bespoke search tools • Think outside the (search) box
- 26. Test, Test, and Testagain.
- 27. Test, Test, and Testagain. • Testing isn’t something just done at the end • Plan testing up-front • Test Designs, Wires… • System Testing, Gap Analysis & User Acceptance Testing
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- 29. Stay current. • Makethe most of your investment: - New features - Better support • Build to be upgraded • Plan for service pack upgrades and one major upgrade per annum
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- 31. Train up. • Buildadvocates from day one • Show progress regularly – lots of show & tells • Provide the right level (author, admin, developer) early in the project… • Internally, or via Ektron • Provide bespoke documentation
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- 34. 10 lessons… (1) EducateInternally (2) Build a Team (3) Understand your audience (4) Consider Content (5) Get Search Right (6) Use PageBuilder appropriately (7) Test, Test, Test (8) Stay Current (9) Train up (10) Make Friends
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- 36. Thank you. Nathan Fulwood nathan@realise.com 01314766093 @realisetweets