This document contains Emma Andrews' personal brand exploration project. She has a passion for music that was sparked by her grandfather. Her love of music has led her to pursue a career in the music business industry. She currently works at a small radio station and intends to obtain further education and experience to reach her long term goal of having a stable career in the music or radio industry that she can continue to grow in.

1. PERSONAL BRAND EXPLORATION
Emma Andrews
Project & Portfolio I: Week 1
Oct 29, 2023

2. My life revolves around the wonderful women in
my life. The close relationships that I have with
my grandmother and my mother have shaped
my childhood and will continue to shape my
future. It was my grandfather, however, who
introduced me to music. From a very young age,
I have been drawn to all aspects of the musical
world. My love of music has led me to
performing in a band and even pursing a higher
education in music business. I hope to continue
to follow my passion in music throughout the rest
of my life.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Musician / Singer
• Agent and Business Managers of
Artists, Performers, and Athletes
BRAND ARCHETYPE – The
passion I have for the music
industry is unparalleled. The
Maverick archetype that I received
helps me channel my passion in a
daring and adventurous way with
thinking out of the box.
Business / Marketing for Music Production / Radio Companies
Picture Relevant
to Your Industry
Goes Here

4. Executive Personnel
TARGET AUDIENCE
Donna Lamar
Outreach Plan:
• I want to finish my internship at the small radio station
that I work at before I contact anyone.
• I want to attempt to connect via LinkedIn but if that
doesn’t work then via email.
• I would reach out about 6 months after I graduate so
that I have more work experience from my internship.
PROFILE
PICTURE Executive Creative Director
at Spotify
Jennifer Witz
Outreach Plan:
• I want to finish my internship at the small radio station
that I work at before I contact anyone.
• I want to attempt to connect via LinkedIn but if that
doesn’t work then via email.
• I would reach out about 6 months after I graduate so
that I have more work experience from my internship.
PROFILE
PICTURE Chief Executive Officer at
SiriusXM
DJ Meadow
Outreach Plan:
• I want to finish my internship at the small radio station
that I work at before I contact anyone.
• I want to attempt to connect via LinkedIn but if that
doesn’t work then via email.
• I would reach out right after I graduate.
PROFILE
PICTURE Sound Designer at Universal
Music Studios

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Get Promoted.
‣ I currently work for a radio station, and I would like
to have been promoted. The promotion I am going
for is to be the night radio station host for one of
the stations.
‣ I will be promoted by June of 2024
Mid Term: (2030)
• Have both an Associates degree in Music Business
and a Bachelors degree in Business.
‣ I would like to have both degrees to have a more
versatile record and resume with an emphasis in
music.
‣ I will have both degrees by December of 2030.
Long Term: (2044)
• Have a stable career that I can continue to grow in.
‣ This is very important to me because at this stage
in my life, I would like to have a substantial and
steady career to be proud of.
‣ I will have a consistent career at either a radio
station or music production company by January
2044.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Web page creation
SOFT
HARD
Adept
Presentation Adept
Active Listening Adept
Social Perceptiveness Expert
Music or sound editing
SOFT
HARD
Novice
Accounting Novice
Speaking Adept
Reading comprehension Adept

7. I help my coworkers do excellent work by
providing my personal set of skills and
positive attitude.
PROMISE

8. CREDENTIALS
Work Experience:
• Grand Avenue Theater –Usher (2021-
2022)
• Brazos Valley Communications –
Promotions Assistant (2023 – Current)
Education:
• High School Graduate, Belton High
School (2022)
• Music Business, A.S., Full Sail University (Exp.2024)
Awards:
• I made it to the Texas HOSA State
Championship for a presentation on bone
marrow and its ability to fight cancer. This
award shows my ability to compete and
submit high quality work.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Nick Gallo
Industry Experience:
• 12 years and 4 months in the music
industry.
Education:
• Recording Arts, B.S , Full Sail University (2014)
Leadership Experience:
• N/A
Skills and Proficiencies:
• Studio Recording – 6 endorsements
• Live Sound - 3 endorsements
• Audio Engineering- 6 endorsements
Emma Andrews
Overall Online Presence:
• Nick has 238 connections but no banner or profile
picture. The profile itself is very well detailed with lots of
skills and experience.
• Grade:Average, 78 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• 3 years in the music industry.
Education:
• Music Business, A.S. , Full Sail University (2024)
Leadership Experience:
• Texas HOSA Championship appearance as team
leader
• NHA Leader
Skills and Proficiencies:
• Business Process - 0 endorsements
• Music Business Consulting – 0 endorsements
• Band Management – 0 endorsements
Overall Online Presence:
• I have 2 connections but I want more. I have both a
banner and profile picture. I do not have any
endorsements which is why I feel like I have a worser
LinkedIn profile.
• Grade: Average, 60 out of 100

10. COMPETITION
Randi Boublis
Noteworthy Experience:
• IAB Digital Media Sales Development Project (2012–
Present)
Emma Andrews
HEADSHOT HEADSHOT
Industry Experience:
• 15 years of communications
experience.
Education:
• Communications, B.S. , Monmouth University
Skills and Proficiencies:
• Advertising - 22 endorsements
• Leadership – 6 endorsements
• Integrated Marketing- 24 endorsements
Overall Online Presence:
• Randi has 500+ connections, as well as both a profile
picture and a banner. The profile is very detailed with
lots of articles and skills listed. She also is very active
on LinkedIn.
• Grade: Superior, 92 out of 100
Industry Experience:
• 3 years in the music industry.
Education:
• Music Business, A.S. , Full Sail University (2024)
Noteworthy Experience:
• Texas HOSA Championship appearance as team
leader
• NHA Leader
Skills and Proficiencies:
• Business Process - 0 endorsements
• Music Business Consulting – 0 endorsements
• Band Management – 0 endorsements
Overall Online Presence:
• I have 2 connections but I want more. I have both a
banner and profile picture. I do not have any
endorsements which is why I feel like I have a worser
LinkedIn profile.
• Grade: Average, 60 out of 100

11. BRAND POSITION
For future employers who are looking for
passionate and hardworking employees, I provide
a unique experience track record because I was
involved in a popular band in my hometown as a
bass player as a creative marketing manager.
“NICKNAME?”

12. PROFESSIONAL DEVELOPMENT
Mentor
• As of right now, I already have a mentor which is my
boss. He wants to show me how to be a sound
engineer and/or a radio host.
Formal Education
• Music Business, A.S. , Full Sail University (2024)
• Business, B.S. , University of Oklahoma (2026)
Technical Skills
• N/A
Soft Skills
• N/A

13. Emma Andrews
You know cookie cutter employees? Well, what I do is bring individuality and
new perspectives. In fact, I have built my brand on taking risks and hope to
bring a fresh face to the music industry.
Picture of You
Goes Here

14. REFERENCES
Gallo, N. (n.d.). Nick Gallo - manager, A&R administration/Operations -
LinkedIn. https://www.linkedin.com/in/nick-gallo-18411962
Lamar, D. (n.d.). Donna Lamar - Executive creative director - spotify.
LinkedIn. https://www.linkedin.com/in/donna-lamar-0160875/
O*Net online. O*NET OnLine. (n.d.). https://www.onetonline.org/
Witz, J. (n.d.). Jennifer Witz - Chief executive officer - siriusxm |
linkedin. https://www.linkedin.com/in/jennifer-witz-1233b61