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1. Annotating unusual print adverts
This advertis for the car company BMW and they are advertising a new car
model in a unique way to show whattheir new car model is like. They have
made the car look like a shark to show that there car is fast, powerfuland
agile, so by using this technique it shows similarities between the car and a
shark. I think that this advert is targeted for middle aged men (30-50 year olds)
because this age generation havethe highest disposableincome meaning they
have enough money for branded cars and can afford it. Also this age group
would want an efficient, elegant car so this car would be perfect for them. I
think that this advert is a mix of different genres which are surrealism, lifestyle
and dramatic. I think this because the surrealismcomes fromthe car being
portrayed as a shark becauseit shows thespecialities of the car. Lifestyle as
the car is related to the shark and dramatic because its showing the
characteristics of the shark.

2. This advertis showing a new productfrom Nike. They are advertising a new
pair of shoes by showing little men constructing the shoelike a construction
site. They have used a technique to show that it takes a lot of work to make
the shoeand spent a long time on it and had the contribution of many people.
This gives a messagethat becauseit took a lot of work the shoe should be
appreciated by the consumers. I think this shoe is targeted for males aged 12-
25 year olds. I think this is because the shoe has young, stylish characteristics
and the advert looks suitable for this age group. I think that this type of advert
is surrealismbecausethey have used small men to show them building the
shoewhich in real life a construction site would be used to build bigger objects
e.g. buildings, so it shows thatthis shoe has taken time and a lot of work to be
made.