5. Canon The basic human need that this is fun, because it shows how the man in the picture smiling from his success and if he did not had this camera, he wouldn’t had such a good picture of him. The marketing technique that it is using is, “Values Association”, because it wants people to keep their good memories in the camera. In this advertisement it is also showing, the clear back ground, showing how detailed the camera can show.
6. Nissan Car The basic human need that this is appealing is power, because it is trying to show that if you buy this car, you will be more important and skilled. The marketing technique that it is using is, “Branding”, because it wants people to imagine and recognize in some powerful and trendy way. In this advertisement, it is also showing how eco-friendly the car is by showing a forest as a back ground.
7. Hiking The basic human need that this is appealing to is fun, because it shows how the man is enjoying his journey, and his discoveries. The marketing technique that it is using is, “Values association”. It wants people to have good emotions toward this advertisement. It is also showing how proud he is towards himself and how he is kind of challenging the viewers to follow his journey.
![Introduction During the next four slides, I will analyses and explain how each advertisement demonstrates and expresses ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)