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Why using royalty free talent for
your next photoshoot may be good
branding and good business.
kamio.com.au
Find
Authenticity
Get
Real.
© Kamio 2016. Strictly Confidential.
The ‘Find your Greatness’ Nike Campaign looked for the greatness in ordinary people.
Client: Nike Agency: Wieden + Kennedy
All great
advertising
builds trust.
Kamio help brands build trust.
Sometimes the imperfect truth is
more engaging than an aspirational
fantasy.
Featuring real people, genuine
customers and even staff in your
ads will make your brand more,
well... real.
Kamio is designed to help brands
build and manage a royalty free
talent pool that’s perfect for them.
“I really like that they’re using real people in their ads” - feedback on Village Cinemas
use of Kamio for the ‘Face of Village’ Campaign November 2016.
kamio.com.au
The Great Minds campaign comes to life with great execution and attention to detail.
Client: The University of Melbourne Agency: McCann Melbourne
Great ideas
are worth
saving up for.
Budgets can be tricky to juggle.
After over 20 years in advertising we
understand how the cost of talent
can stop a great idea in its tracks.
Kamio leverages the reach of
Facebook and the disruptive nature
of the online marketplace to deliver
cost reductions that can save ideas.
Kamio’s pool of authentic looks
combined with our flat rate fees
provide a royalty free alternative
that’s attractive to everyone.
kamio.com.au
The ‘Find your Greatness’ Nike Campaign by Wieden + Kennedy looked for the great-
ness in ordianry people. Here we see Nathan Sorrell, from London, Ohio. Nathan himself
was inspired from the experience shooting the commercial, and while Kamio was not
involved in any way, we’re also inspired by this effective and authentic ad.
No matter how hard you look you’re not going to find this image in a stock library.
Client: pedigree Agency: BBDO, Chile
Some scamps
don’t deserve
to die.
We value your creativity.
Sometimes searching for the
perfect stock image just won’t cut it.
Kamio was born to ensure more
great ideas make it into production
by helping to make bespoke talent-
based photoshoots more affordable.
Kamio was founded by creatives who
believe that making more shoots
happen supports our industry.Our 2015 agency audit found that 1 in 3 talent lead shoots were scaled back or canceled due to
talent fees and on average 22%* of a shoot’s total budget is invested in talent.
kamio.com.au
The ‘Find your Greatness’ Nike Campaign by Wieden + Kennedy looked for the great-
ness in ordianry people. Here we see Nathan Sorrell, from London, Ohio. Nathan himself
was inspired from the experience shooting the commercial, and while Kamio was not
involved in any way, we’re also inspired by this effective and authentic ad.
The best idea seam so simple; right after someone has had it.
Client: Bic Razor Agency: J. Walter Thompson Amsterdam
It’s simple.
That’s what
made it hard.
We’ve focused on simplicity.
Kamio uses Facebook images
and allows talent to build their
Kamio profile in just minutes.
Kamio then provides agencies and
brands with a way to reach and
select from interested people.
Start by posting a job and see who’s
interested. You can quickly decide
who’s suitable, and slowly build your
shortlist before sending offers for
castings or bookings.
kamio.com.au
Photography, and particually photography featuring people, is a uniquely succinct story-telling medium.
Client: Essve Agency: Falck & Co, Stockholm, Sweden
We’re looking
for brands to
partner with.
Success is mutually beneficial.
Kamio wants to support Melbourne-
based businesses or brands looking
for an innovative marketing edge.
We can help you fill a last minute
role or build and manage a pool of
low cost, royalty free talent. Whether
you’re searching for real people or
real savings, Kamio can help your
ideas become reality.
To learn more, contact David Motee
on 03 9826 8944.
kamio.com.au
Thank
you.
All trade marks and creative works are copyright of their respective owners.

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Kamio_Finding_Authenticity_v1.1

  • 1. Why using royalty free talent for your next photoshoot may be good branding and good business. kamio.com.au Find Authenticity Get Real. © Kamio 2016. Strictly Confidential.
  • 2. The ‘Find your Greatness’ Nike Campaign looked for the greatness in ordinary people. Client: Nike Agency: Wieden + Kennedy
  • 3. All great advertising builds trust. Kamio help brands build trust. Sometimes the imperfect truth is more engaging than an aspirational fantasy. Featuring real people, genuine customers and even staff in your ads will make your brand more, well... real. Kamio is designed to help brands build and manage a royalty free talent pool that’s perfect for them. “I really like that they’re using real people in their ads” - feedback on Village Cinemas use of Kamio for the ‘Face of Village’ Campaign November 2016. kamio.com.au
  • 4. The Great Minds campaign comes to life with great execution and attention to detail. Client: The University of Melbourne Agency: McCann Melbourne
  • 5. Great ideas are worth saving up for. Budgets can be tricky to juggle. After over 20 years in advertising we understand how the cost of talent can stop a great idea in its tracks. Kamio leverages the reach of Facebook and the disruptive nature of the online marketplace to deliver cost reductions that can save ideas. Kamio’s pool of authentic looks combined with our flat rate fees provide a royalty free alternative that’s attractive to everyone. kamio.com.au
  • 6. The ‘Find your Greatness’ Nike Campaign by Wieden + Kennedy looked for the great- ness in ordianry people. Here we see Nathan Sorrell, from London, Ohio. Nathan himself was inspired from the experience shooting the commercial, and while Kamio was not involved in any way, we’re also inspired by this effective and authentic ad. No matter how hard you look you’re not going to find this image in a stock library. Client: pedigree Agency: BBDO, Chile
  • 7. Some scamps don’t deserve to die. We value your creativity. Sometimes searching for the perfect stock image just won’t cut it. Kamio was born to ensure more great ideas make it into production by helping to make bespoke talent- based photoshoots more affordable. Kamio was founded by creatives who believe that making more shoots happen supports our industry.Our 2015 agency audit found that 1 in 3 talent lead shoots were scaled back or canceled due to talent fees and on average 22%* of a shoot’s total budget is invested in talent. kamio.com.au
  • 8. The ‘Find your Greatness’ Nike Campaign by Wieden + Kennedy looked for the great- ness in ordianry people. Here we see Nathan Sorrell, from London, Ohio. Nathan himself was inspired from the experience shooting the commercial, and while Kamio was not involved in any way, we’re also inspired by this effective and authentic ad. The best idea seam so simple; right after someone has had it. Client: Bic Razor Agency: J. Walter Thompson Amsterdam
  • 9. It’s simple. That’s what made it hard. We’ve focused on simplicity. Kamio uses Facebook images and allows talent to build their Kamio profile in just minutes. Kamio then provides agencies and brands with a way to reach and select from interested people. Start by posting a job and see who’s interested. You can quickly decide who’s suitable, and slowly build your shortlist before sending offers for castings or bookings. kamio.com.au
  • 10. Photography, and particually photography featuring people, is a uniquely succinct story-telling medium. Client: Essve Agency: Falck & Co, Stockholm, Sweden
  • 11. We’re looking for brands to partner with. Success is mutually beneficial. Kamio wants to support Melbourne- based businesses or brands looking for an innovative marketing edge. We can help you fill a last minute role or build and manage a pool of low cost, royalty free talent. Whether you’re searching for real people or real savings, Kamio can help your ideas become reality. To learn more, contact David Motee on 03 9826 8944. kamio.com.au
  • 12. Thank you. All trade marks and creative works are copyright of their respective owners.