fmp

1. Research
Your Name

2. Existing ProductJustin Escalona is a YouTuber who makes a
documentary style Vlog everyday, he calls his videos
daily docs. His videos are really well put together and
they are really good quality. He uses a Sony a7s mkii
with a 3 access gimbal to stabilise his footage, he edits
all his videos in final cut pro x, he has a friend that
helps him make his videos he’s called Nick they both
run a company called 1340 studios. Justin colour
corrects his videos slightly to make the images look
brighter and as if the day looked better than what it
actually is for example he makes the sky more blue to
make it seem like a brighter day. During his videos he
adds little cinematic sequences to change up the pace
of the video and to show where he is in a little more
detail. While he is doing these he adds the letter box
effect and puts some of the clips in slow motion and
some sped up to fit with the choice of song he has
used. Justin’s audience is attracted to his videos
through his thumbnails and drawing in titles, this
makes them want to find out what has happened. His
videos have a good look as they show off LA well and
shows the audience LA though his eyes. He uses long
shots, mid shots, establishing shot, dolly zoom shots,

3. Existing Product
Gqthe1st or Javier is a photographer who has just
started to make YouTube videos, he has a very unique
style where he adds his photography into his videos,
he will film the place he is at on video then add in the
photo he took of that area. He shoots on a Nikon
D71000. The photos he takes are quite flat images and
they don’t tend to have a lot of colour going on in
them. He adds bmxing into his videos with some slow
motion to show of some of the tricks he does. he uses
time lapses in his videos and cinematic sequences to
make the video more ascetically pleasing. He colour
corrects his video to add more colour to the video and
to also brighten the image. He aims his videos toward
the photography genre as his videos are of him going
on photo shoots. Gq draws his audience in with his
photography and with images of a more popular bmx
vlogger john hicks who shouts out Gq quite a bit in his
videos as they are together most days. But he also
draws people in with his creative thumbnails. GQ has
a very unique style and shows off LA the way he sees
it and shows them LA from above. He uses long shots,
mid shots, close-ups.

4. Existing Product
Mickey mars works for Justin Escalona’s 1340
studios. She is a photographer and
cinematographer from Chicago, she does a lot of
brand deals, her best friend is a model so she
doesn't have to worry about hiring someone her
name is Justine Elizabeth. Mickey uses a canon 5D
mkii with a 50mm lens mainly for her photography
which gives all her photos a great depth of field,
she uses a canon g7x mkii for her Vlogs. In her
vlogs she has a similar style to Justin as she adds
cinematic sequences to her videos with letterbox's
and slow motion and more video effects to add a
cinematic look to it. She colour corrects her videos
and photos using the presets she made and sells
on her website. Her videos range around 5-10
minuets. Mickey draws her audience in with the
bright colours and cool photography in her
thumbnails and with her titles. Micky shows off
where every she goes by adding cool little edits in
to show the audience where she is in a cool way.
She uses mid shots, establishing shot, close-ups
and extreme close ups.

5. Existing Product
Jon Olsson is a red bull athlete who has
started vlogging on YouTube 11 months ago
and has done it everyday since then he has
stepped up his vlogging game by using a RED
Epic camera as one of his main vlogging
cameras a long with some point and shoot
cameras. He colour corrects him videos with
his own presets to make all his clips the same
colour and style. His videos range between
10-15 minuets. He has his friends help him
film and edit all the videos. His videos are of
him living his life and with his red bull work
when he has to go ski for them. He adds
cinematic sequences to his vlogs to help tell
the story of where he is. Jon draws his
audience in with all the crazy stuff he does in
his life and all the crazy things he has been
blessed with. Jon Olsson uses the RED Epic to
show off where he is in a cool movie style
look to the videos. He uses long shots, mid
shots, establishing shot, close-ups.

6. Research Analysis
• What common features do the researched products have?
– They are all vlogs, most of the vlogs incorporate photography into there videos, they all add
colour correction to there clips, they all add cinematic sequences to there videos. They all
make thumbnails to make the viewer want to watch the video with a title that drags you in.
there is a common audience appeal through out all the vlogs is that they all draw there
audience in with there thumbnails and interesting titles. The connotation of there videos are
that they all have the same colour scheme for example they all have a blueish look to there
vlogs. The audience will be more likely to be attracted to the video as it gives it a more
appealing look to the videos. They are more likely to watch the videos as the locations that
they are set in make the audience aspire to be like the vloggers and to visit these locations.
Denotation all the vlogs are that they make you feel happy and they make you want to watch
with all the vibrant colours.
• What aspects of the research will you include within your on work?
• I will add the cinematic sequences and the colour correction to my vlog. This will
show my audience where I am and what's happening in my life. I will add in my
photography to help tell my story and what I have done. I will make a cool
thumbnail to make you want to watch the video with images of the week. In the
thumbnails it shows of what has happened in the videos and my research has
shown that this is an effective.

7. Questionnaire Analysis

8. Audience research
• Observation: There is more in the 16-19 regen than any others.
• What this says about my audience: My main age group is 16-19, which means that
is what id be aiming towards in my product.
• How will your product appeal to this audience: I will make it teenager friendly with
things that will appeal to this age range so then my audience will enjoy the content
as the video is based on things that teenagers do such as scootering,
photography, hanging out with friends, traveling to new places.

9. Audience research
• Observation: it’s a more male audience.
• What this says about my audience: my audience is more male so id have
to make it more for them to watch, also I will be adding things that
females will like also.
• How will your product appeal to this audience: I will add things that males
are into like the skateboarding scooter riding like extreme sports variety so
they like the content i will be putting out

10. Audience research
• Observation: People are using their phones all the time.
• What this says about my audience: My audience are on their devices all the time
so they will have time to view my content as they’re always on their devices.
• How will your product appeal to this audience: My audience are on their devices
all the time so I will use that to my advantage and make it appeal to people who
are always on their devices. YouTube has an app store so I can show my videos on
there.

11. Audience research
• Observation: people use YouTube everyday.
• What this says about my audience: my audience use YouTube every day so they
would have time to view my content as it would be on YouTube.
• How will your product appeal to this audience: my product will appeal to this
audience as it is going on YouTube and my audience use YouTube everyday so they
have time to view my content and appreciate what I have made. My subscribers
will get notifications to when a new video is posted.

12. Audience research
• Observation: The majority of my audience watch vlogs.
• What this says about my audience: Most of my audience watch vlogs so
my project will appeal to that majority of the audience.
• How will your product appeal to this audience: Most of my audience
watches vlogs so I would be able to appeal to that part of my audience
well as they watch vlogs and am going to try make my vlog more
interesting and of higher quality than most of the vloggers out there.

13. Audience research
• Observation: all equal
• What this says about my audience: my audience like a bit of every thing so when I make mine I’m
going to do some raw vloging along with some cinematic vloging
• How will your product appeal to this audience: my audience like a bit of everything so with that in
mind I will make my product to fill all aspects of vloging with raw vloging and cinematic vloging.
Justin and mickey do cinematic style vlogs while GQ and Jon do more raw style. I will do a bit of
both in mine to appeal to all of my audience. I will do this by adding a few cinematic sequences in
while adding a more unedited style inbetween.

14. Audience research
• Observation: verity of vloggers
• What this says about my audience: theirs a lot of different types of vloggers that
people watch in my audience.
• How will your product appeal to this audience: to make this appeal to my audience
I will watch some of these vloggers and see there style and work out what people
like about there vlogs and add some of there styles into my content to help fit with
my audience. I have done this by looking at GQ, Jon, Mickey and Justin and by
comparing the different styles.

15. Audience research
• Observation: lots of different devices that they are watched on.
• What this says about my audience: they use a lot of different device
to watch YouTube on.
• How will your product appeal to this audience: for this to appeal to
my audience I'm going to have to make sure that it works on all
devices.

16. Audience research
• Observation: people want to see a variety of things in the vlog.
• What this says about my audience: my audience want to see
scooter riding and photography in the video.
• How will your product appeal to this audience: I will make this
appeal to my audience by adding scooter riding and photography
into my project.

17. Audience research
• Observation: most people thought the question air was decent.
• What this says about my audience: they were into the survey and
were helpful for doing it.
• How will your product appeal to this audience: this will appeal to
my audience as they have told me what they want in it how I can
make it best it can be.

18. Interviews

19. Interview 1
• What would you like to see in a Vlog?
• Random adventures
• Would you like a Vlog based at the skatepark?
• yes
• What type of music would you prefer to be in a Vlog?
• Chilled music/ chillstep
• How long do you like vlogs to be?
• 10-15 minuets
• If there was to be a photo shoot happening in the
Vlog would you like to see some of the photos after?
• Yes.

20. Interview 1
• Observation: they want a long is vlog with adventure
and chilled out music.
• What this says about my audience: my audience want
to be chilled out while they watch the video and they
don’t really mind what happens in a video.
• How will your product appeal to this audience: My
product is going to have chilled out music that makes
you feel good while you watch it with adventures going
on with photography happening at the same time. My
London trip will appeal to this as it shows my
photography and exploring a different city.

21. Interview 2
• What would you like to see in a Vlog?
• Comedy it cant be boring, if your going to vlog you have to be adventurous and
exciting other wise what's the point in doing daily videos and showing what you do
when you don’t do anything. Another thing is different I like to see differences, it
has to be different form everyone else’s vlogs because you get people coping
others ideas and videos and that’s just boring to watch so its good to see
something different.
• Would you like a Vlog based at the skatepark?
• There okay I guess, most of the time they end up been similar.
• What type of music would u prefer to be in a Vlog?
• Chilled out music that makes you feel good after listening to it.
• How long do you like vlogs to be?
• 10-15 minuets
• If there was to be a photo shoot happening in the Vlog would you like to see
some of the photos after
• Yeah I would

22. Interview 2
• Observation: they want a funny non boring vlog with a lot going on
to keep you engaged so then you watch the whole video, it has to
be different than every one else so then they want to watch more
videos.
• What this says about my audience: they want something with a
comical effect that keeps you engaged with the video, they don’t
want it like you standard vlog they want it to stand out from
everyone else. They want a fast paced vlog which covers a variety of
shots and subjects.
• How will your product appeal to this audience: I am going to try
and make my video funny and engaging by adding in the scooter
riding and photography they wanted to see in the survey and I will
also add chilled out music that makes you feel good to makes you
happy while you watch my content. Which is the same as other
vloggers that I have researched.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
10-19 • Keeping it PG so then my video doesn’t get
age restricted so then they can watch it.
Gender
Male and female • It is mainly hobby specific so with the
photography its for who ever is interested in
that and for the scooter riding it is for who
ever is interested in that male or female.
Psychographic
belonger and
needs driven.
• My project will appeal as it is about extreme
sports and photography and if they like this
sort of stuff then they should enjoy my
content. It is belonger because of its
community driven and needs driven
because they are more likely to go out and
ride after watching my video.
Social Status
Abc1 and c2 and
people who can
afford the
equipment
• My project is aimed towards people who
can afford the equipment and people who
enjoy watching this content.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and
weaknesses of each method
– Product Research
• The product research was good because it aloud me to find out what worked well in the
production I wanted to do and to see what was out there and how I can stand out from
what everyone else was doing. The survey is Quantitative as it give me a quantity of
results from my audience which allows me to work on what my audience want me to do.
Qualitative some of the worded questions were not as detailed as others so I wasn’t able
to get the information I wanted out of some of the people. I could fix this by using more
detailed questions.
– Questionnaires
• Found out what a wide variety of people wanted to see in my video and how I can use that to
work when I do my video. Also it shows the age group I am working towards so don’t get age
restricted. I got 10 responses for my questionnaire but I could have got more in a larger age
range other than the main age range I was aiming at.
– Interviews
found out what 2 people wanted to see and got more information on what would be good to
watch in a video and the type of music they want and how long they want it. All the main this that I
needed to know to make the video the best to fit my audience so they would keep engaged and watch all
the video. I think that some of the responses I got back wasn’t good enough I could have added more
specific questions to get a better response.

26. Research Evaluation
– What sort of a response did you get?
I got a positive response from my audience witch helped me
understand what to add to my content and what would work
well and what would keep my audience engaged. This will
allow me to make the best content I can to fit my audience.
– How did you distribute your survey? Give an advantage and a
disadvantage
• I added a positive and negative responses to the survey so if they didn’t
watch YouTube or like the survey they were aloud to put a negative
response like the survey is pointless. This was an advantage as it aloud me
to get a verity or responses to find out what my audience liked and what
they didn’t like. A disadvantage of my survey was that I didn’t make it so
you could press more than one on some questions that would have
probably changed my results if I did that. Next time I would allow more
than one box to be clicked on the multiple choice questions.