personal project

1. Research
Your Name

2. Existing Product
Catfish is a film about a guy called Nev
who falls in love with a woman over the
internet that he hasn’t met. It turns out
the person he has fallen in love with
isn't who he thinks it is and he has been
talking to a different person using
pictures of a different girl.
Him, his brother and his friend film the
hole thing and make it in to a
documentary. The film catfish was a big
hit and people where having similar
things happen so they decided to make
a TV show called “catfish the TV show”
on the TV show they help people find
out weather or not there getting
catfished.

3. Existing Product
The film involves a serial killer who
rigs contraptions that kill his victims
based on the number of hits received
by a website “killwithme.com” that
features a live streaming video of the
victim. Millions of people log on,
hastening the victims’ deaths.
One night, an anonymous tip leads
them to a website called
KillWithMe.com. The site features a
streaming video of a cat being
tortured and killed. The website
cannon be shut down, as the creator
knew that someone would try and
built into it a fail-safe; every time the
server is closed, a mirror server
immediately replaces it.

4. Existing Product
Annie meets her first ever boyfriend
on-line but he is not all that he
claims to be. Her parents struggle
with the situation, specifically their
daughter's action but try to support
her as she slowly begins to realise
what has happened to her.
The film is about a teenage girl who
becomes a victim of sexual abuse
when she befriends a man on the
Internet.

5. Existing Product
Storyline
A hard-working lawyer, attached to his
cell phone, can't find the time to
communicate with his family. A couple is
drawn into a dangerous situation when
their secrets are exposed online. A
widowed ex-cop struggles to raise a
mischievous son who cyber-bullies a
classmate. An ambitious journalist sees
a career-making story in a teen that
performs on an adult-only site. They are
strangers, neighbors and colleagues and
their stories collide in this riveting
dramatic thriller about ordinary people
struggling to connect in today's wired
world.

6. Research Analysis
• What common features do the researched
products have?
– Something bad happens to them.
– They all have something to do with the internet.
• What aspects of the research will you include
within your on work?
– That something bad happens to them.
– That its about the internet.

7. Questionnaire Analysis

8. Audience research
• Observation: Everyone is between 16-19.
• What this says about my audience: They are teenagers
• How will your product appeal to this audience: It is
about people watching you through your webcam and
the use of internet.

9. Audience research
• Observation: Most of the people that did the survey is male.
• What this says about my audience: There is a strong male
audience.
• How will your product appeal to this audience: It will appeal to my
audience as the actor in my short film is male.

10. Audience research
• Observation: most people watch action and comedy.
• What this says about my audience: they like action and comedy
films.
• How will your product appeal to this audience: Most people like
comedy and action but they also like horror witch is good because
I’m doing a internet horror.

11. Audience research
• Observation: people use there phone/laptop every few minuets and daily.
• What this says about my audience: some people are addicted to there
phone/laptop.
• How will your product appeal to this audience: it will appeal well with my
audience because its about people watching you through your device.

12. Audience research
• Observation: People video chat a lot.
• What this says about my audience: people often have there
webcam open.
• How will your product appeal to this audience: the people that use
video chat have there webcam open often so that means that it will
appeal to them as its about people watching you through your cam.

13. Audience research
• Observation: people have had viruses.
• What this says about my audience: people like clicking pop up ads.
• How will your product appeal to this audience: it will appeal well
because getting a virus is someone trying to hack your computer.

14. Audience research
• Observation: most people don’t feel like there getting watched.
• What this says about my audience: most people don’t think about
there could be someone watching.
• How will your product appeal to this audience: it might make them
think that there could be a chance that there is someone watching
you.

15. Audience research
• Observation: most people would watch a internet horror.
• What this says about my audience: that they would watch
my film.
• How will your product appeal to this audience: it will
appeal well because it is a internet horror.

16. Audience research
• Observation: most people are scared of personal details been
leaked on line.
• What this says about my audience: most people are scared of
personal details been leaked.
• How will your product appeal to this audience: it will work well
because its about the internet.

17. Audience research
• Observation: most people are at about a 5 of been scared while
watching a horror film.
• What this says about my audience: most people don’t really get
scared.
• How will your product appeal to this audience: just gonna have to
make them think more than get scared.

18. Interviews

19. Interview 1
• Would you watch a internet horror and why?
Yes I would because I think it would be interesting.
• Do you watch horror films?
Sometimes there not my first choice in films
• What privacy concerns you about technology?
I am scared of my information getting leaked as in bank details and personal
info.
• have you ever seen the film unfriended? and if you have what did you
like about it.
I have seen the film and I thought it was good and interesting as the
computers got hacked and it went all scary.
• Have you seen the TV show catfish? And if you have what do you like
about it.
Yeah its really interesting to find out how easy it is for someone to take
someone's identity and how easy it is to find out if there real or not.

20. Interview 1
• Observation: like the sort of films and TV
shows as my idea.
• What this says about my audience: that they
would watch a internet horror and understand
what it is about.
• How will your product appeal to this
audience: The people I have asked have seen
films and programs about the same kind of
thing as my film so they will understand

21. Interview 2
• Would you watch a internet horror and why?
Yeah because its relatable
• Do you watch horror films?
Yeah I like them because of the adrenalin rush I get from been scared.
• What privacy concerns you about technology?
How easy it is to hack an account on social media
• have you ever seen the film unfriended? and if you have what did you
like about it.
Yeah, its freaky and how they think they’ve been hacked but they really
haven’t.
• Have you seen the TV show catfish? And if you have what do you like
about it.
Yeah, its my fav program on MTV, its funny how the catfish thinks they wont
be found out but then they do and they just ruined someone's life.

22. Interview 2
• Observation: like the sort of films and TV
shows as my idea.
• What this says about my audience: that they
would watch a internet horror and understand
what it is about.
• How will your product appeal to this
audience: The people I have asked have seen
films and programs about the same kind of
thing as my film so they will understand

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15+ • It will appeal to this audience because the
film is about the been watched through
technology.
Gender
Male/Female • It should appeal to both genders as it about
the idea of been watched through your
devices.
Psychographic
People who watch
horror films
• They should like this film as it is a internet
horror and should make them think about if
they are safe or not.
Social Status
Everyone of every
class
• It will appeal to everyone because everyone
uses a device such as a phone or a laptop
ect. Everyday.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
• Using existing products was good because it helped get ideas for my product. Also
let me see what was out there and could kind of steal ideas and manipulate what
other people have done and use them as my own.
– Questionnaires
• Got information from the audience, to get information about what they like and
what would work well. As in what types of films people like to watch and how often
people use there devices (phones/laptops).
– Interviews
• Got information in a different way by asking people questions and finding out weather
they would like my idea and weather or not they would watch it. Also finding out if they
understand my idea.

26. Research Evaluation
– What sort of a response did you get?
I got a good response witch helped me see what the audience wants to see and what
would work well. So that I could improve my work and ideas to make the project the
best I could.
– How did you distribute your survey? Give an advantage and a disadvantage
I posted a link to my survey monkey on Facebook and got my Facebook friends to fill it
in witch worked well because I got a lot of response. Witch gave me a good idea of
what my friends would like to see as in the types of movies people like to watch, if
people feel like people are watching them through there webcam and if they didn’t
feel like it I could try and make them through the film by making them think about it.
A disadvantage there wasn’t as much females to do it as there was male. Another
disadvantage is that there was only teenagers so it wasn’t a broad selection as in more
adults instead of just been teens. An advantage of digitally evaluating is Its better for
teen as you can just upload it on to the internet and once it is submitted everything is
in one place and easy to work though a disadvantage of this is if the files get corrupt
then everything is lost and cant get it back. An advantage of doing it on paper is the
files can’t get corrupt a disadvantage of this is there is a lot more clutter for paper.