u5

1. Research
Your Name

2. Existing Products
Link to the podcast/documentary;
This podcast parkourEDU has a good feel to it
as they have got famous parkour and
freerunning athletes and they interview them.
It is made by a professional parkour athlete
Brandon Douglass. They are talking about the
films Giles Longley has been making last year
and what parkour is and how it has changed
his life. They also talk about the teams he’s in
and how he can work with lots of different
teams he can work with such as Storror or
team storm.

3. Existing Products
Link to the podcast/documentary;

4. Existing Products
Link to the podcast/documentary;
Freerunner is about a group of young
freerunners that are entered into a race and they
get a necklace that can blow them up.
Freerunner sees eight freerunners racing against
time, to scan a collar on three check points
across the city area within an hour. Each collar is
fitted with an explosive which will detonate if
they leave the green race zone, are the last
runner to scan a checkpoint more than three
seconds after the previous racer, or if the race
owner, Mr. Frank (Dyer), manually detonates via
remote device. The winner of the race is the first
to make it to the final checkpoint within 60
minutes and will receive a prize of million
dollars. The losers will all die.

5. Research Analysis
• What common features do the researched
products have?
• All have an adrenalin aspect to them.
• All have some sort of free running in them.
• What aspects of the research will you include
within your on work?
• Talk about what’s happening during the film
and the adrenalin aspect it has.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
12+ • The film is rated 12 so I would be
advertising to 12 years olds and older.
Gender
Both genders • Free running is open to both genders so
both genders can listen to this.
Psychographic
People who do
freerunning or
enjoy this sort of
action sport
• They should like this show as it is about free
running and should make them motivated
to go out and train and inform them on this
film.
Social Status
People who are
part of the action
sports scene.
• It will appeal to those who do this sport and
who enjoy the content that the freerunning
group Storror as this is about the full length
film they made called storror supertamps.