Slides from May 7th 2014 panel event at the European SharePoint Conference in Barcelona, Spain. Sharing slides as there are several resources that people may be interested in reviewing, as well as contact details for the panelists.

1. How to Track, Measure, and Get
Business Value out of Social Influence
Panel moderated by Christian Buckley
with Mark Kashman, Jussi Mori, Edin Kapic, and Mark Fidelman
www.sharepointeurope.com

2. What is social
influence?

3. www.sharepointeurope.com
What is social
influence?

4. Our Panelists
www.sharepointeurope.com
Edin Kapic
Spenta
@ekapic
Mark Kashman
Microsoft
@mkashman
Jussi Mori
Peaches
@jussimori
Mark Fidelman
Evolve! Inc
@markfidelman

5. Tweet your
questions to me at
@buckleyplanet

6. www.sharepointeurope.com
Q1 How has social networking
impacted your life/career?

7. www.sharepointeurope.com
Q2 What is the role of social
influence within the
organization today?

8. www.sharepointeurope.com
Q3 How are businesses
leveraging social
influence today?

9. www.sharepointeurope.com
Q4 How do SharePoint and
Yammer track, measure,
and make actionable your
organizational social
influence?

10. www.sharepointeurope.com
Q5 What do consumer
solutions (Klout, Kred,
PeerIndex) provide that
may be missing within the
enterprise?

11. www.sharepointeurope.com
Q6 How does social influence
impact your Big Data
strategy?

12. www.sharepointeurope.com
Q7 How does an organization
get started in capturing
and utilizing social
influence data?

13. Resources
• Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life by Albert-Laszlo Barabasi.
• Six Degrees: The Science of a Connected Age by Duncan J. Watts (2004). Watts was really the one who brought network science into the
mainstream, and was bleeding-edge content at the time when LinkedIn, MySpace, Ryze, Friendster and others were in full swing, prior to the era
of Facebook and Twitter. A must-read.
• Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives -- How Your Friends' Friends' Friends Affect
Everything You Feel, Think, and Do by Nicholas A. Christakis and James H. Fowler (2011) is an in-depth look at the power and possibilities of
social influence, and specifically talk about the strength of a network over that of the individual.
• Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer (2012) contains a lot of
marketing fluff, in my opinion, but does a good job of outlining the strengths of various tools and consumer websites that create and monitor
social influence data points.
• Understanding Social Networks: Theories, Concepts, and Findings by Charles Kadushin (2011) is more of a deep dive into the social networking
platforms. There’s a lot to be learned about how these sites work, and what you can then translate into internal systems or strategies, such as
through your gamification strategies.
• Bursts: The Hidden Patterns Behind Everything We Do, from Your E-mail to Bloody Crusades by Albert-Laszlo Barabasi
• You may also be interested in a blog post by Rebecca Murphy entitled 10 Vital Steps to Building Social Influence, which begins with a link to
a study that shows people do, indeed, consider popularity and influence to be two different things.
www.sharepointeurope.com

14. Christian Buckley
Chief Evangelist & SharePoint MVP
cbuck@metalogix.com
www.Metalogix.com
www.buckleyplanet.com
in/christianbuckley
@buckleyplanet
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