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Off-site impact...Understand it, measure it, boost it.         Matt Haworth         Digital Producer at Reason Digital     ...
Off-site impact“What is off-site impact,  and why should we   track it, anyway?”
Your Potential  Audience      Blogs            Facebook                                  Twitter   Google                 ...
social   email   search
Social  “How can we monitorthe results we’re getting    on social media?”
Social: Engagement
Social: Engagement
Social: Influence
Social: Influence
Social: Twitter
Social: Twitter
Social: Twitter            dev.twitter.com
Social: Facebook
Social: Facebook
Social: Facebook
Social: Facebook
klout.com
socialmention.com
sproutsocial.com
eNewsletters “Does anyone everread our newsletter, what are they most   interested in?”
Email: Opens               On average, only               1 in 5                charity emails                 get opened.
Email: Opens
Lorem ipsum dolor sit amet quiqam enuc quote...   Jenny Smith       01:30Winter Newsletter issue 43, November 2010        ...
Email: Clicks                     On average, only                   3.5%                of charity e-mails generate      ...
Email: Clicks
mailchimp.com
Search  “How do we perform on search engines, andwhat searches should we   try and rank for?”
Search: Branded     energysave
Search: Unbranded     green energy tips
Search: Backlink Profile                          BBC     Blog
Search: Your ranking     google.com/webmasters
Search: Your ranking
Search: Your ranking
Search: Target keywords         trends.google.com
Search: Target keywords       adwords.google.com
Search: Backlink Profile       opensiteexplorer.org
Actions to take away      Think about where people are exposed to your      brand and messaging other than your website.  ...
Thanks for listening.         Any Questions?         email matt@reasondigital.com         tweet @reasondigital         Mor...
Measuring your offsite impact
Measuring your offsite impact
Measuring your offsite impact
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Measuring your offsite impact

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Matt Haworth, Reason Digital
www.charitycomms.org.uk/events

Published in: Technology, Business
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Measuring your offsite impact

  1. 1. Off-site impact...Understand it, measure it, boost it. Matt Haworth Digital Producer at Reason Digital email matt@reasondigital.com tweet @reasondigital
  2. 2. Off-site impact“What is off-site impact, and why should we track it, anyway?”
  3. 3. Your Potential Audience Blogs Facebook Twitter Google Subscribers Your Website by rac ke d tics T aly g le An oo
  4. 4. social email search
  5. 5. Social “How can we monitorthe results we’re getting on social media?”
  6. 6. Social: Engagement
  7. 7. Social: Engagement
  8. 8. Social: Influence
  9. 9. Social: Influence
  10. 10. Social: Twitter
  11. 11. Social: Twitter
  12. 12. Social: Twitter dev.twitter.com
  13. 13. Social: Facebook
  14. 14. Social: Facebook
  15. 15. Social: Facebook
  16. 16. Social: Facebook
  17. 17. klout.com
  18. 18. socialmention.com
  19. 19. sproutsocial.com
  20. 20. eNewsletters “Does anyone everread our newsletter, what are they most interested in?”
  21. 21. Email: Opens On average, only 1 in 5 charity emails get opened.
  22. 22. Email: Opens
  23. 23. Lorem ipsum dolor sit amet quiqam enuc quote... Jenny Smith 01:30Winter Newsletter issue 43, November 2010 aids foundation 01:30Invoice for stationary John McKulkirk 01:30
  24. 24. Email: Clicks On average, only 3.5% of charity e-mails generate a click by their reader
  25. 25. Email: Clicks
  26. 26. mailchimp.com
  27. 27. Search “How do we perform on search engines, andwhat searches should we try and rank for?”
  28. 28. Search: Branded energysave
  29. 29. Search: Unbranded green energy tips
  30. 30. Search: Backlink Profile BBC Blog
  31. 31. Search: Your ranking google.com/webmasters
  32. 32. Search: Your ranking
  33. 33. Search: Your ranking
  34. 34. Search: Target keywords trends.google.com
  35. 35. Search: Target keywords adwords.google.com
  36. 36. Search: Backlink Profile opensiteexplorer.org
  37. 37. Actions to take away Think about where people are exposed to your brand and messaging other than your website. Use Twitter Mentions, Facebook Insights and/or Klout to measure your social media performance. Compare the open rates of every enewsletter, and the click through rates of every link within them. Track the changes in your search engine rankings for cause keywords, not just your brand name. Don’t worry about collecting everything all at once, dip in, and see what grabs your attention.
  38. 38. Thanks for listening. Any Questions? email matt@reasondigital.com tweet @reasondigital More on our blog... www.reasondigital.com/blog

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