All the facts, stats and quotes from B2B Marketing #theevidence

1. B2B MARKETING:
THE EVIDENCE
CRUNCHED
All the facts, stats, quotes from the morning
session of The Evidence.
♯theevidence

2. ● Ideas and learning from the best-
of-the best in B2B marketing
● Exclusive insight into challenges
facing b2b brands
● Inspiration for the year ahead
The Evidence
www.earnest-agency.com
20 March 2014
b2bmarketing.net/the-evidence
♯theevidence

3. www.earnest-agency.com
We came, we saw, we crunched…
Image: © visualpoint, Creative Commons

4. Whatever channels you use,
we’re all human beings –
which means we need to
communicate at that level.
Steve Kemish, Cyance
Image: © Archerlo, Creative Commons
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5. The person who
starts the sales
journey may not be
the one who finishes
it.
Steve Kemish, Cyance
Image: © Thomas Leutard, Creative Commons
”
“

6. The worrying thing is
most marketers agree,
CRM is performing at
30-40% of its ability.
Patrice Bendon, D&B
Image: © Joakin Berndes,Creative Commons
“
”

7. A social media link has
a half life of 3 hours. An
email gets 85% of all
engagement in the first
2 hours.
“
”
Steve Kemish, Cyance
Image: © JD Hancock, Creative Commons

8. The difference between really good
marketers and the rest is just putting
that extra effort in.
Steve Kemish, Cyance
Image: © George Pavwells, Creative Commons
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9. Don’t be a one hit
wonder, you’ll get a
better return if you
have some frequency –
where each activity
builds on the last.
Peter Jakob, Purple Salix
Image: © Nanagyeui, Creative Commons
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”

10. You want to know the magic formula to
maximise the return on what you’re doing?
Take good planning, add inspiration, add
smart execution, give it some time and
hope for some luck.
Pete Jakob, Purple Salix
Image: © Robert S Donovan, Creative Commons
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11. B2B is good at
rational marketing
but terrible at
understanding
customers and their
decision making
process
Chris Wilson, Earnest
Image: © Pink Sherbert, Creative Commons
“
”

12. Behavioural
economics is not
about answering
what works and
doesn’t but why it
worked or didn’t
Chris Wilson, Earnest
Image: © Kenny Matic, Creative Commons
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13. Play to reciprocity -
ungate everything you
can and start a
journey with your
audience
Chris Wilson, Earnest
Image: © Iswert,Creative Commons
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14. Invest in data – you
can only target what
you isolate.
Peter Jakob, Purple Salix
Image: © JD Hancock, Creative Commons
“
”

15. That was The Evidence crunched by:
www.earnest-agency.com
earnest-agency.com
@earnestagency
And a big thank you to:
b2bmarketing.net