Issues you may be facing Backlog of critical marketing/sales/communications needs, with no budget for additional headcount/benefits. Overloaded with information/input, with not enough time to process it all. Numerous “fire-fighting” distractions from core strategic responsibilities. Generating good ideas, but falling short on execution due to lack of time, fragmented and/or junior-level resources. Confusion over rapidly-changing media environment and where to optimally focus your effort and resources.
I will help you…Free up time for more strategic responsibilitiesComplete critical projects on time and budgetEliminate fragmented messaging and establish aclear line of sight to your customersExecute seamlesslyEstablish a sensible media balance Without the overhead/cost of a new hire, benefits and training
I will save you significant time and money…With my:Short learning curveProcess efficiencyExtensive cross-industry/cross-discipline experienceand expertise (25+ years)Ability to project-manage suppliers and criticaldetails/deadlinesMultiple skill setsAgency creativity and quality, without the agencyoverhead
“Steve brings a wide array of creative and businesscompetencies to help his clients address their marketingand communications needs. He is a seasoned executive who can manage all aspects of a marketing program,from strategy development to final implementation.” Mary Wiatr Deloitte
I provide unique value to my clients…As an:Idea generator and communicatorStrategic marketing adviserCreative problem-solverBusiness and speech writerCreative director and project managerAward-winning photographerAnd have over 15 years experience communicating and marketing“Lean” business improvement to internal and external audiences
“An important part of the value that Steve provides is his ability to quickly understand the core issuesand translate that understanding into creative ideas, perceptive copy and targeted, strategically‐sound solutions that are precisely executed.” Kevan Pickens Publisher, The Golfer
An example Anand Sharma is a pioneer in Lean business improvement who speaks frequently at events around the world, as an industry thought-leader. While he was in a taxi in Beijing, I spent 15 minutes on the phone discussing ideas and concepts for his next major presentation. I translated those ideas into a 45- minute PowerPoint presentation with speaker notes that he delivered virtually unchanged. The audience evaluation score was 9.8 out of 10.
“Steve has a unique ability to quickly grasp virtually any message or topic, condense it down to its essence and communicate it in media that are consistently creative,well‐researched and visually distinctive.” Anand Sharma CEO and founder, TBM Consulting Group
The truth is… Anybody can do this stuff, just not necessarily very well Advertising Brochures, direct mail Consulting Copywriting Design Photography Presentations Press releases Promotions and incentives “My nephew’s great Social media with computers. He can Video do our website and he’ll Websites, e-campaigns work for peanuts.”Without a communicator, you’ll get what you pay for
30,000-foot viewMy focus is to help you achieve your business goalsGrow your businessIdentify and capture newopportunitiesHighlight and capitalize oncompetitive advantagesStrengthen your brandIncrease awarenessGet closer to your customersCapitalize on each customer/prospect touch point
“Steve became an integral part of the marketing team at GE Real Estate, working seamlessly with senior leadersthroughout the organization. He made the effort to thoroughlyunderstand each aspect of our business and how it interacted with our customers. He developed a comprehensive salespresentation for my business, which required very little of my time. I really appreciated that.” Skip Wells Managing Director, GE Real Estate
How I work with you Flexibly – On a project basis – On retainer – “Embedded” with your team, on or off site A specific service or turnkey – For example, just concepts and copywriting… or – I can translate those ideas into virtually any deliverable through Ellis Marketing, my “virtual agency” network of senior-level creative and technical resources – We provide the impact, quality and execution of a major agency… without the costly agency overhead… delivering added value and savings to you
Work examples - web I’ve been working on websites and e-marketing since 1994, when just 22 million people in the world were online
Work examples – new ideas Steve proposed the idea of a million- dollar putt at The Skins Game, which was subsequently implemented by Gillette. “Recognizing that the event might be getting old, the pooh‐bahs at the Skins Game tried to spice things up. Five cars were added to the booty, which didnt rev a lot of engines. However, the inaugural Gillette Putting Challenge was one of the highlights of the weekend.” Sports Illustrated
Work examples – new ideasSteve proposed the idea to Gillette of an in-pack collectible phonecard promotion for their disposable razors. This became the world’slargest phone card promotion ever, with over 4,000,000 cardsdistributed in Gillette razor packages.
Work examples - photographyOffice artand murals
More client comments“Ive worked with Steve on a variety of web-related and marketing projects for GE RealEstate. He was responsible for content development, strategic planning and projectmanagement. What has struck me the most about working with Steve is the time andeffort he puts into learning about every aspect of the clients business. Although not anemployee of the client, his knowledge of their business, brand, market, audience andindustry was substantial. The end results were solutions that not only worked for theclient, but maintained a strong loyalty between us.” Joseph Notovitz, President/CEO, Notovitz Communications“I had the opportunity to work with Steve on a series of videos he produced for us inBrazil and Argentina. Steve is high-level competent professional, easy to deal with anddelivers exactly what the customer wants.”Marco Antonio Nascimento, Partner & Consultant Director, EPR Américas“Steve helped produce a video that profiled our agency. His extensive experience andexpertise in video production and marketing resulted in a product that continues to beused and deliver results four years later. The success of this video was a direct result ofSteve’s ability to capture and present the essence of our organization. He has theability to manage a project logistically, creatively and cost effectively.”LouAnn Bloomer, Founder and CEO, TBICO
More client comments“Steve is a creative and artistic web developer, an intelligent writer and an excellentcommunicator. He listens well, anticipates questions, understands tight budgets andtime constraints and delivers as contracted. His photographers eye lends a interestingangle to his designs. He turned the often tense and tedious aspects of building acomplex website into a reasonable and enjoyable process. I highly recommend him!”Marty OConnell, Director, IECA Foundation“I always found Steve to be an incredibly dedicated, disciplined and imaginativemarketer. Dedicated to making sure the client received the highest quality workpossible. Disciplined, in seeing that the work was done to the highest standards, ontime, and within a budget that could make all parties happy. And, most of all,imaginative. Steve never settled for the way things were, always looking for a better orbolder solution to the clients needs.”Larry Durst, Creative Director, Clarion Marketing & Communications“Within minutes of your email blast going out, my phone started ringing and emailresponses started pouring in from customers we hadn’t heard from in ages. Themessage was so compelling that people were eager to find out more.”Managing Director, GE Real Estate
Communicating ideas – the essence of marketing Marketing without communicating effectively is like fishing without a hook. I quickly drill down to the essence of your product or service and translate complex business concepts into clear, easily-understood communications
I hope we can connectSteve EllisEllis Ideas1451 North Peters LaneStratford, CT 06614203-292-3101203-247-4912 (cell)firstname.lastname@example.orgSkype: ellisideasTwitter: @ellisideas
Clearly differentiating and communicating what is best about your business… and the value you provide. Thank you!