∫ 16 Visibility: on doing
better SEO. On-site: Flash, Tags, Maps, Copy, Age, Freshness. Off-site: In-bound links, PR plan, directories, High PR pages
∫ 17 Reach: on doing
better SEM. Words: Long-tail, Fresh Bids: Lower now, CAT / SCAT Ads: 1 per word / page, languages Landing pages: Relevance, SEO, site not page Tracking: don’t use GA, try new stuff
∫ 18 Impact: on doing
better display. Size: Own the page Construct: Movement better than still Message: Intrigue, don’t just inform
∫ 19 Buzz: on doing
better social media Identity: Your own, don’t fib. Character: Fit in before you try stand out. Message: on network. Blogs: own and others. Facebook, Orkut: Apps and fans Twitter: Deserve to be followed.
∫ 20 Integrate: make small
look big. Small can be nimble – move faster than others. Look bigger to customers and prospects. For far less money than the big guys have.
∫ Social Media Optimization is
a set of methods for generating publicity through Social Media, Online Communities and Community Websites. Blogs Forums Communities Social Networking Sites Video/Photo Sharing websites Virtual Reality – Second Life Thus, focus is on driving traffic from sources other than Search Engines
∫ Blog marketing We created
a blog at myidea4india.wordpress.co m to showcase the top ideas that were voted for on the myIdea website. We use the blog to bring to the fore what we thought were some of the best ideas. We elaborate on the issues the myIdea represented and asked users to vote accordingly. This is another way for our TG to find us.
∫ Integration results: • Catching
up with Jaagore as the most consumer-involving campaign in India. – 3 weeks vs 12 months – Only online vs crores on TV • Queries from advertisers to use it as a platform for ads