How to generate business on Zillow by Andrew Adams


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Learn how Andrew Adams is winning loan business using Zillow

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  • Where do you get your business? How much business do you do?
  • Redfin, Google,
  • Let me show you how and why EDGE changes everything It changes your success levels It makes your job easier It makes borrowers and Realtors trust you and like you faster It give you more confidence It improves the level of service and value that you deliver to your clients over night The mortgage business has never been more challenging in many ways and at the same time it’s never been more exciting – Now it’s time for the EDGE experience
  • Introduce Dan for a 5 minute update – it’s important that he is brief – so tell him to keep it under 5 minutes
  • How to generate business on Zillow by Andrew Adams

    1. 1. Thank you for joining us .
    2. 2. This Webinar will be starting shortly .
    3. 3. Joe Puthur President
    4. 7. Breakthrough: significant or sudden advance, development, achievement that removes a barrier to progress
    5. 8. LOS . CRM . Email Automation . Blog . Social . SEO . Video . Website .
    6. 21. I’m passionate about finding sales and marketing breakthroughs and then making them predictable and scalable with technology Dave Savage
    7. 22. Mortgage Coach Philosophy
    8. 23. Deliver the WOW
    9. 24. Provide Obvious Value
    10. 25. We’re listening to you… <ul><li>Learn how to get a meeting with the top Realtor in your local market </li></ul><ul><li>Learn how to close business from online communities like Zillow, Trulia & Redfin. </li></ul><ul><li>Learn how to Wow Realtors with the value you can deliver. </li></ul><ul><li>Learn how to show a Realtor how you can help them sell their listings faster . </li></ul><ul><li>Learn how to turn GFE conversation into opportunity . </li></ul><ul><li>Learn how to get renters to get off the fence and into their first home even with the stimulus program gone. </li></ul>
    11. 26. Interesting Facts <ul><li>Most loan officers quote a rate to a quality prospect less than 3 times per week </li></ul><ul><li>90% of rate quotes don’t end up with a loan </li></ul>
    12. 31. This is a future webinar
    13. 32. Andrew usually close’s around 10 loans per month.
    14. 33. However, this month he is closing over 20 loans
    15. 34. Andrew generates most of his business from Zillow™ & other online communities
    16. 35. Today’s Opportunity <ul><li>To find a new lead source with a constant flow of quality leads </li></ul><ul><li>To have a repeatable sales process so you can win over 50% of your rate quotes </li></ul>
    17. 36. Meet Andrew Adams
    18. 37.
    19. 40. Please tell us a little about your marketplace and mortgage practice?
    20. 41. Why do you like getting business from Zillow™?
    21. 42. Show us how you win business online in Zillow™, Trulia & online communities
    22. 43. What not to do ?
    23. 49. A few key’s to Andrew’s Magic “ The leads goes up when I takes a position against another loan officer who’s providing miss-information and bad advice” & “ When they see my passion and agree with my point of view they reach out to me”
    24. 50. Andrew’s plan <ul><li>Reads forums for 30 minutes per day </li></ul><ul><li>Managing 6-12 conversations at a time </li></ul><ul><li>Delivers consistent sales process that delivers obvious value </li></ul>
    25. 51. LeadGEN checklist <ul><li>Read Zillow™ forums daily (30 mins daily) </li></ul><ul><li>Identify relevant threads </li></ul><ul><li>Set watch alerts (manage 6-12 at a time) </li></ul><ul><li>Respond quickly with obvious value </li></ul>
    26. 52. Sales Process checklist <ul><li>Ask great questions via email </li></ul><ul><li>Sends email with link to EDGE report (obvious value) </li></ul><ul><li>If you want more details and an updated personal EDGE report call me to discuss </li></ul>
    27. 53. Andrew’s FORMULA
    28. 54. Andrew’s RESULTS <ul><li>18,000 people have viewed his profile </li></ul><ul><li>12 people per day view his profile in Zillow ™ </li></ul><ul><li>Gets weekly calls from clients he communicates directly within threads </li></ul><ul><li>Gets calls from clients who read his threads </li></ul>
    29. 55. Your challenges <ul><li>Don’t any enough time </li></ul><ul><li>What I’m doing is working </li></ul><ul><li>It’s hard to charge </li></ul>
    30. 56. Show us your sales process that helps you win the trust and respect of your prospects
    31. 58. How valuable is EDGE to your business?
    32. 59. Get the attention of the best Realtors
    33. 60. “ Been trying to get an appointment with him for more than 2 years”
    34. 61. “ This is a very powerful tool that every originator should be using”
    35. 62. Wow Realtors with Value
    36. 63. Help Realtors sell homes faster
    37. 64. Help Realtors sell homes faster
    38. 65. Help Realtors sell homes faster
    39. 66. Lets get started... <ul><li>5 steps get getting started with Zillow™ </li></ul><ul><li>3 steps to getting started with EDGE </li></ul>
    40. 67. Zillow ™ checklist <ul><li>Go to “Advice” tab and search your local marketplace </li></ul><ul><li>Read Zillow™ forums daily </li></ul><ul><li>Identify relevant threads </li></ul><ul><li>Set watch alerts (manage 6-12 at a time) </li></ul><ul><li>Respond quickly with obvious value </li></ul>
    41. 68. EDGE checklist <ul><li>Get access to EDGE </li></ul><ul><li>Create EDGE presentations </li></ul><ul><li>Send EDGE link to client and partner </li></ul>
    42. 69. will help you WIN more loans with less effort
    43. 70. Make More Effective Sales Presentations
    44. 71. Help Realtors® Sell More Homes
    45. 72. Certified Mortgage Coach SUCCESS <ul><li>13 new Realtor relationships with 23 open houses! </li></ul><ul><li>3 current Realtors with 3 or 4 locked loans each </li></ul><ul><li>Old Average was maybe 1 referral every 3 months </li></ul><ul><li>18 closings in one month!! </li></ul>Thea Druley
    46. 73. Self-Paced Online Training
    47. 74. Easy-to-Navigate Course
    48. 75. 8 Hour NMLS National Requirement for 2011 Included!
    49. 76. is Online & Easy to Use Easier to adopt and gets used more often See for Yourself 800.485.7251
    50. 77. LIVE powers a WOW experience Better win ratio and more referrals See for Yourself 800.485.7251
    51. 78. Open House Seller Buydown helps you Wow Realtors
    52. 79. Your Breakthrough . See for Yourself 800.485.7251
    53. 80. 8 Hours NMLS CE Now Included!! $895 $595 $295 See for Yourself 800.485.7251
    54. 81. <ul><li>You can start using start using EDGE for $89 monthly or $895 annually </li></ul>See for Yourself 800.485.7251
    55. 82. <ul><li>You get access to Edge to see for yourself and HUGE today only savings. </li></ul><ul><li>$600 Savings. </li></ul><ul><li>$900 for the first 10 sign-ups. </li></ul>See for Yourself 800.485.7251
    56. 83. <ul><li>$695 gets you everything. </li></ul>See for Yourself 800.485.7251 First 20 New Members ( Average Event 100)…
    57. 84. Meet Personally, 800.485.7251
    58. 85. “ EDGE is an absolute game changer, it’s the most valuable tool for loan officers I’ve seen in my career “ Todd Duncan
    59. 86. Meet Personally, 800.485.7251
    60. 87. Thank you Andrew Adams
    61. 88.   What I love about EDGE reports is that they are easy on the eye.  You can look at the charts and graphs and tell exactly what the report is saying within seconds .   Brent Sute in Tuscaloosa, AL See for Yourself 800.485.7251
    62. 89. “ I think EDGE is fantastic.  Edge puts all the calculations I do short hand into an easy process.   The presentation is clean and easy to read.   I love it! I was so excited I showed my wife last night.” Aaron Kayser Herndon, Virginia See for Yourself 800.485.7251
    63. 90. “ In our ever changing financial world Mortgage Coach's  EDGE  platform is THE vital tool to bring clarity and value to our clients . ” Paul Walton in Benicia, CA See for Yourself 800.485.7251
    64. 91. “ Edge works the way we do, ask the right questions in the right order and win your clients respect.  The feedback and results have been amazing .” Dan Rawitch, Petaluma, CA See for Yourself 800.485.7251
    65. 92. Meet Personally, 800.485.7251