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Barriers of Design in Business | Morgenbooster #86
At this Morgenbooster Creative Director, Tore Rosbo, shared his experiences on barriers causing design and brand projects to fail, and how to succeed with great customer brand experiences.
Watch and download video and slides here: https://1508.dk/morgenbooster/barriers-of-design-in-business/
At this Morgenbooster Creative Director, Tore Rosbo, shared his experiences on barriers causing design and brand projects to fail, and how to succeed with great customer brand experiences.
Watch and download video and slides here: https://1508.dk/morgenbooster/barriers-of-design-in-business/
Barriers of Design in Business | Morgenbooster #86
1.
Barriers between
design and business
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2.
Getting a place
at the table
Thank you
Spotify
Airbnb
Uber
etc
3.
Everything is
going nuts
Looking at the
old, won’t help
us predicting
what comes next.
Participating in
designing the
future seems like
the option left
to do
4.
Empathy
Hypothesis
Creativity
Problemsolving
Tangibility
Prototyping
Human
Doing
5.
THANK
GOD FOR
DESIGN
THINKING
IDEO
Super
Co-creation
tools
Simplicity
in
complexity
Outstanding
problem-
solving
processes
Prototype
Test
Learn
Prototype
Test
Learn
etc
Sprint
Sprint
Sprint
Quantity
over
quality
Ends in
prototype
stages
Very time
consuming
Where’s
the
magic?
7.
We need a better
way to define
where we come
from, where we
are going and how
we get there.
The big
compromise
8.
Business
Driven by sense
Failure is not an option
We need to know what we get
Run by measurement
Design
Driven by sensibility
Failure is an option
We know nothing yet
Often unmeasurable
9.
1 3 52 4
Nut to crack
How to get the right
start, goal and how to
get there?
10.
Questionary
Hvad er de største
udfordringer du/I møder i
arbejdet med skabe innovative
designløsninger?
1
11.
Answer
”Tilbageholdenhed/Konservatisme
fra ledelsen og den øvrige
forretning, da det kan afvige
meget, fra hvad de er vant til
at se.”
1
12.
Answer
”... pharmaindustrien er meget
langsom og modvillig til at
være innovative hvad angår
digital og design.”
1
13.
Questionary
Hvad er dine/jeres største
bekymringer ved at lykkedes
med en succesfuld
designproces?
2
14.
Answer
”For mange kokke” – ofte har
ledelsen også en klar holdning
til design, men uden at have
en faglig baggrund til at
vurdere fx input. Det ender
tit ud i ”jeg synes”
2
15.
Answer
”Tidspres og de dele af
processen der ofte overlades
til andre bureauer er de trin
i processen der oftest fører
til fejl og miskommunikation.”
2
16.
Questionary
På en skala fra 1 til 10 –
Hvor på skalaen vil du/I
placere jeres organisation
ift. graden af modighed, når
der skal skabes innovative
designløsninger? Uddyb meget
gerne med en kommentar
3
19.
Answer
4
Design og (digital) innovation spiller en central
rolle i de fleste globale succeshistorier fra
forretningsverdenen fra de sidste 10 år (Uber,
Airbnb, Apple, Google, Shopify, mv.). Hvordan kan det
så være, at design og digital innovation så stadigvæk
er lidt prioriteret i relativt mange danske
virksomheder? Eller at de bliver i små siloer blandt
store virksomheder?
Eksempel: XXX taler en del om innovation.. og så
lancerer de rimelig træls hjemmeside? XXX.dk forsiden
burde være deres flagship produkt - deres ypperste
salgskanal
27.
”How can we create a more
engaging experience for
families with children, that
wants to plan and visit the
National Gallery of Art
(SMK)?”
How we work
30.
”We believe we can create a
more engaging experience, if
we engage children in the
planning and support their
physical experience
digitally.”
Hypothesis
70.
Business
Needs to be braver
Find out what really
matters
Decisionmakers all
the way
Design
Needs to create more
security
Become transperant
Let design do the
talking
The take away
in short
Business Design
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