A presentation from Linkedin showing how their products can help businesses. If you would like to meet with our friends at Linkedin get in touch with us.

1. Linkedin
Partnering with eSocialMedia
To connect all of
the worlds
professional to
make them more
successful and
productive

2. Mission Statement
Connecting the worlds professionals to make them more
productive & successful

3. LinkedIn’s Footprint is Global – Highest Trafficked Professional
Site In the World
70 Million members 1.2bn Page Impressions
Canada
Over 2M
Europe Pacific Rim
Over 16 M Over 2M
US
Over 30M
India
Over 4M
Central &
South America Africa
Over 2.5M Over 1.2M
Australasia
Over 1.2M

4. LinkedIn: #1 UK & Global Knowledge Network
3.8+ UK Million Oxbridge Top
Members
Universities
Av household*
Over 3.5M* income £75,000
UUs / month
100,000 New
members/month
4.4 Mins Average*
per user
3.9 Average
visits per user*
11M + Page
146 different Views / week
industries
*Comscore Apr 2010

5. What do LinkedIn members do?
•Reputation- Maintaining their business and professional presence
-Maintain an online CVs inc; name, location, industry, job function, education and
interests
•Connections- Connecting to fellow professionals in the community
-Link to people they know or have worked with to share information and build their
sphere of contact
•Collaboration- sharing and learning from fellow professionals
-Share knowledge through using apps, ask and answer questions in Answers,
recommend esteemed contacts, join communities to improve and share knowledge

6. The LinkedIn Audience: The New Influencers
A Younger, More Affluent, More Educated, More Influential And Harder-To-Find
Audience Than Traditional Business Sites
% % Business % purchased
% Mid. Mgr.
Property Avg Age Avg HHI College/Post Decision B2B last 6
or Above
Grad Makers mo’s
LinkedIn 44 $105,731 76% 30% 40% 22%
Forbes.com 49 $96,801 65% 24% 34% 17%
WSJ.com 50 $99,994 70% 26% 33% 18%
BusinessWeek.com 49 $95,306 65% 26% 35% 18%
Source: @plan Fall 2009

7. LinkedIn Global Unique Users against leading global business
properties - Comscore
Worldwide Unique Users (thousands)
40,000
35,000
30,000
LINKEDIN.COM +193%
25,000 CNN Money +96%
FORBES.COM -5%
20,000
WSJ.COM +7%
BUSINESSWEEK.COM +25%
15,000
10,000
5,000
0
Nov- Dec- Jan- Feb- Mar- Apr- May- Jun- Jul- Aug- Sep- Oct- Nov-
2008 2008 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009
Note – Switched to new “Beacon”/ Hybrid measuring to include
At Work usage in Oct 09 * ComScore

8. LinkedIn UK comparison - Times, FT & WSJ
*Source: comScore Nov ‘09

9. Targeting
Rich and accurate profile data creates Job function
sophisticated targeting capabilities
Industry
3 Levels Seniority
 Run of Professional Job title
Company size
 InCrowd- 1 targeting variable
Education
 Custom Targeting- 2 or more targeting
Geographic location
variables
Company or business name
Age
Gender

10. Example of Custom Profile Targeting
Gender
Seniority
Location Industry
Function Company size
Experience
Education
Connections
Specialities

11. Media Opportunities
 Display
– Profile targeting
– InMail
 Engagement
– Distributed Content Modules
– Polls
– Answers
– Groups/Sponsored Groups
 ROI
– Whitepaper/CPL

12. Targeted Display
Text Link
300x250
300x250
300x250
728x90
160x600

13. LinkedIn Partner Message - InMail
Deliver customized, personalized
messages to a LinkedIn members
inbox

14. Content Ad
Distribute multiple content types through a customizable, tabbed
module

15. Polls
Engage specific audiences sets through interactive polls

16. Answers Sponsorship
A collaborative resource for members to find
and share information

17. Groups

18. Sponsored Group
A collaborative advertiser-moderated
community
 Advertiser creates a LinkedIn Group
 Group focus can be products, services,
professional interests, brands, or more
 Leverage a variety of marketing tools to
engage with members
Advertiser benefits:
 Moderate discussions to gain valuable
feedback from community members
 All Group activity has a viral effect
 Own the 300x250 and 728x90 media units

19. Content Ads
Content Ads enable marketers to distribute multiple streams of
content in a single ad unit
– Content can include video, twitter, blogs, or other RSS feeds
– Targetable to audiences through 300x250 and 160x600 media
sizes
Benefits:
– Build loyal followers by exposing members to the full spectrum of
your valuable content
– Easily execute and maintain updated content through use of RSS
feeds

20. Whitepaper
 User clicks on relevant offer
 Completes pre populated form
 Submits and downloads white
paper

21. Measurement

22. New Developments on LI
New Iphone App launched
LI Toolbar is integrated into new MS outlook.
LI Status update are integrated with Twitter
New site launch
Launch of enhanced group and community functionalities
More to follow...

23. Thanks!
For more info contact:
Colm Hannon
Colm.Hannon@esocialmedia.co.uk
+44 7704 921 651