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Social Media for Recruiters


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This presentation was delivered by Colm Hannon in a Workshop to the Elite Leaders Forum for the MD's of recruitment companies in London in September 2011.

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Social Media for Recruiters

  1. 1. Beyond the NoiseEnterprise Social MediaforRecruitment AgenciesElite LeadersSeptember 21st, 2011byColm HannonMD of<br />
  2. 2. To Start<br />Who are you?<br />What do you want to get out of this session?<br />Where are you with Social Media?<br />What are your issues with Social Media?<br />
  3. 3. Agenda<br />Session 1<br />Introductions<br />Questions for you<br />Enterprise Social Media<br />What UK businesses & recruiters are doing<br />What you could do<br />Your questions for me<br />Session 2<br />Your Real Life Challenges<br />Walking through the process<br />Key Take Aways<br />
  4. 4. My Background<br />
  5. 5. To set the record straight: I don’t know everything about social media!<br />
  6. 6. But eSocialMedia has:<br />Smart & experienced consultants<br />A proven methodology <br />Over 60 social media partners<br />Common sense<br />A fantastic client list and track record<br />
  7. 7. The Bar Analogy<br />
  8. 8. The ME-ME-ME Guy Analogy/Corporate Narcissism<br />
  9. 9. What is Enterprise Social Media? <br />Enterprise Social Media is the deployment of online, collaborative communication to improve business relationships and reduce costs.<br />
  10. 10. The evolution of social media for direct recruitment<br />Buying social recruiting tools and platforms for search and message (Still ‘corporate narcissism’).<br />Relevant content-drivenmarketingusing a hub & outpost model with moderator<br />Talentpoolsbasedon<br />online communities, driven by recruitment departments that listen.<br />Facebook advertising.<br />Use LinkedIn to find candidates (Search Network, LION and Free Inmail).<br />ATS integration with social channels & broadcasting vacancies on Twitter and FB and LI. <br />Departments having online business-related interactions & workingwith recruitment department<br />
  11. 11. How we get involved in the conversation...Direct Resourcing Think TankThe Talent Think TankDigital Leaders Think TankThe Rugby Business Network<br />
  12. 12. How brands recruit using social media....<br />
  13. 13. Eversheds - creating a ‘Social Media Army’<br />Eversheds<br />Content Hub<br />Financial Services<br />Pensions<br />Real Estate<br />
  14. 14. Vodafone saved an estimated £2m in hiring fees from a conversational marketing strategy<br />
  15. 15. What I hear recruitment agencies say<br />We want:<br />More new clients<br />Grow existing accounts<br />Better candidates<br />Less poor candidate volume<br />Better internal communication and training <br />Reduced costs<br />We are worried about:<br />SM reducing productivity<br />Controlling the message<br />Cost of time and £ investment<br />I’m already too busy!<br />ROI?<br />What if we mess it up?<br />
  16. 16. To set the scene<br />
  17. 17. In Executive Relationships<br />><br />+<br />
  18. 18. But....<br />+<br /><<br />+<br />
  19. 19. Your communications people talk to the media and markets<br />Your sales people talk with prospects<br />Your business exists through conversations<br />Your recruiters talk to candidates<br />Your support people talk with customers<br />
  20. 20. Customer Service<br />How can Social Media support and enhance key business functions?<br />Biz Dev<br />PR<br />Marketing<br />Compliments of Olivier Blanchard<br />
  21. 21. Replace the term ‘social media’ with the term ‘social interaction’ and it will start to make a lot more sense<br />
  22. 22. Community & social business technology is here & big.....<br />
  23. 23. There is a new breed of social recruitment technology company<br />Keep yourself informed<br />
  24. 24. Capgemini's CTO team reduced email by 40% using Yammer. IDC say $1m saved per 1000 staff in productivity.<br />
  25. 25. G4S using Talent Communities<br />
  26. 26. Jive Community Platform for Brand Awareness<br />
  27. 27. Jive For Sales<br />
  28. 28. Top 20 UK Sites (Alexa, March 28th 2011)<br />Google UK<br />Google<br />Facebook<br />YouTube<br />BBC Online<br />Yahoo!<br />eBay UK<br />Windows Live<br />Wikipedia<br />Twitter<br /><br /><br />Linkedin<br />MSN<br />PayPal<br />The Guardian<br />Wordpress<br />The Daily Mail<br />Bing<br />Flickr<br />
  29. 29. Experian Hitwise shows that 9000 social-networking sites received 2.4 billion hits from the UKin January 2011<br />
  30. 30. And 22% of Grandparents in the UK are using social networks! Mashable 2011<br />
  31. 31. Three C’s of Social Media<br />Content<br />Conversation<br />Community<br />
  32. 32. Own your own conversational spaceWhile you still can<br />
  33. 33. Recruitment in Retail<br />
  34. 34. Apple is the closest ranked ‘recruitment in retail’ YouTube video<br />
  35. 35. By 2014 Mobile Internet usage will have overtaken desktop Internet usageMorgan Stanley 2011<br />
  36. 36. That’s 15 months away.....Are you ready?<br />
  37. 37. Jobvite Recruiter Survey<br />
  38. 38. Job boards are trying to catch up<br />
  39. 39. How is social media currently used in recruitment?<br /><ul><li> Search and Source
  40. 40. Advertise, Message and Promote
  41. 41. Engage and Communicate (eSM)</li></li></ul><li>Miramar – London Executive Search<br />
  42. 42. Jeff Bullas & Greg Savage CEO of Firebrand Talent on YouTube<br />
  43. 43. Greg’s Savage Truth about Social Media<br />Helped international internal comms with staff<br />Filled a conference via Twitter<br />SM is not the solution to all of their problems but a big part<br />Met suppliers and trainers online who trained his staff<br />Made hires for his company<br />Blog is exposed in industry press<br />
  44. 44. Greg’s Savage Truths about Social Media <br />Each recruiter has a personal url on their site<br />Video is the future<br />Job boards don’t find people – people find people<br />Time is a challenge<br />Take social media seriously<br />Don’t under estimate the positive and negative impacts<br />It’s an ongoing commitment & not a quick fix<br />
  45. 45. What to do...<br />Listen<br />Target<br />Engage<br />
  46. 46. What many organizations forgot to ask<br />before getting into the Social space:<br />“What are we trying to accomplish?”<br />Define the objective FIRST.<br />THEN come up with the tactics.<br />Slide compliments of Olivier Blanchard<br />
  47. 47. What does a Monitoring Dashboard look like?<br />Other tabs display relevant videos, conversations and competitor mentions<br />Google news summary<br />RSS News feeds<br />Conversations on forums<br />Conversations on blogs<br />
  48. 48. Monitor<br />Broadcast & Engage<br />Plan & Produce<br />Content<br />Ongoing Process<br />
  49. 49. Recruiters are becoming sector expertsby adding value & sharing: <br />Articles<br />Videos<br />Presentations<br />Podcasts<br />Data<br />Contacts<br />Advice<br />
  50. 50. Basic Relevant Infrastructure<br />Do you have this?<br />
  51. 51. Cost effective tools...<br />
  52. 52. What Should You Do Next?<br />Set real business objectives<br />Look at what you are currently doing and what is working for you and the competition<br />Start with a pilot<br />Define how each department will utilise social media<br />Integrate existing and new solutions<br />Draft processes to improve operational efficiency<br />Train your staff <br />Review and improve<br />
  53. 53. Questions... <br />
  54. 54. Session 2<br />
  55. 55. What is your Social Media strategy?<br />Example of a key challenge or objective in Q4?<br />How are you using social media today? <br />Is it working? What has the return been?<br />Have you been using it to address your biggest challenge or main objective?<br />
  56. 56. Sample Steps to Social Interaction <br />
  57. 57. If you get it right.....<br />