Brief overview of the opportunity to partner with Avectra

1. AVECTRA SOCIAL CRM
For Associations & Non Profits
Partner Overview
Avectra – Industry leader with a unique position in a growing market 1

2. Company
Avectra – Industry leader with a unique position in a growing market 2

3. Opportunity
Avectra – Industry leader with a unique position in a growing market 3

4. McKinsey:
Companies using social business solutions gain greater
market share and higher margins.
Revenues ( 10-15% ) Time to Market ( 20% )
Marketing Effectiveness ( 10-20% ) Support Costs ( 10% )
Customer Satisfaction ( 18-20% ) Travel Costs ( 20% )
Employee Satisfaction ( 20% ) Marketing Costs ( 10% )
Successful Product Innovation ( 15-20% ) Supply Chain Costs ( 10% )
Source:
McKinsey Quarterly December 2010, “The rise of the networked enterprise: Web 2.0 finds its payday”, Jacques Bughin and
Michael Chui
Avectra – Industry leader with a unique position in a growing market 4

5. Opportunity
Social Business - $4.6B market by 2013*
“Social networking-type applications will
become as ubiquitous in the workplace as
$5B Microsoft Office tools and will likely replace
email as the dominant form of corporate
communications.”
$4B
- Bill Gates
$3B
“It is going to be bigger than the first wave in
$2B terms of capital spending in high tech, but
more importantly innovation and
$1B productivity.”
- John Chambers
2008 2009 2010 2011 2012 2013
* Forrester ** Gartner
Avectra – Industry leader with a unique position in a growing market 5

6. Opportunity
US Association Market
From 1974 to
2005, the number
of people
belonging to an
600
Recurring Subscriotions ( millions of dollars )
association
increased from 13
to 33 percent
(General Social 500
Survey, 2004)
400
300
200
100
0
50+ 5-50 1-5
#Associations (thousands) 2.2 16.96 4.41
Annual Value ($millions) $330 $528 $285
Avectra – Industry leader with a unique position in a growing market 6

7. Customer Requirements
What Associations Require
Business Drivers Solution Requirements
• Relevance
• High Functionality
• Retention
• High Configurability
• Recruitment
• Minimal IT Resources
• Revenues
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8. Solutions
Avectra – Industry leader with a unique position in a growing market 8

9. Solutions
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10. Avectra Social CRM for Associations &
Non Profits
netForum MemberFuse
• E-Marketing • Private Social Community
• E-Commerce • Relevance Engine
• Event Management – Right Content
• Committee Management – Right User
• Content Management – Right Time
• CRM
– Members
• Fully integrated with CRM
– Donors
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11. Solution Benefits
What Avectra+Intacct Delivers
Avectra Social CRM Business Drivers
• Membership Value • Relevance
• Member Retention
• Member Generated • Retention
Content Avectra+
• Event Marketing Intacct+ • Recruitment
• Recruitment
• On Demand, 100% Cloud • Revenues
Based, SaaS
Avectra – Industry leader with a unique position in a growing market 11

12. Why Partner with Avectra
High Growth, under-served Markets Diversify from on premise to SaaS
• Social Business $4.6 Billion - 41% •Subscription model
growth, SaaS –26% CAGR
• Keep Share of Initial Subscription
•Association $1 B+ - big target, Avectra
the leader, investing in product + partners •Same Share of all Renewals
Sell more professional services Sell more related products
•Strategy •Accounting
•Implementation •CRM/ERP/HR
•Integration •BI/Analytics
•Support •Social Add Ons
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13. Next Steps
Product Build
Sign
Deep Business
Agreement
Dive Plan
Train Develop Win Deliver Grow
Staff Pipeline Deals Solutions Annuity
13
Avectra – Industry leader with a unique position in a growing market

14. THANK YOU
Avectra – Industry leader with a unique position in a growing market 14