Grow Your Business With LinkedInDoha,18th April 2013@LinkedIn#inQatar
Agenda09:00 - Arrival, Registration with Tea, Coffee & breakfast09:30 - Introducing LinkedIn                              ...
Introducing LinkedIn     Ali Matar     Head of Talent Solutions     LinkedIn
LinkedIn is the social network for the professional world                Private Life                                 Curr...
Social media can boost job prospects in Arab worldSocial media has the potential to play an important role in boosting ski...
About LinkedIn     2 new members every second      >5 million members in MENA           200 million members               ...
Our VisionCreate economic opportunity for every       professional in the world
Global market opportunity is growing      200M+                    1          LinkedIn Members      640M+                 ...
Our MissionConnect the world’s professionals to  make them more productive and             successful
Benefits of being a member     Identity            Insights          Everywhere Connect, find, and   Be great at what   Wo...
Its about YOUAbout how it makes you feelAbout emotional attachmentAbout identity                              11
IdentityThe professional profile of record                   5B+               Search                                     ...
Insight          2M+          300K          1M+          2B+  Professional                 Unique             Network Upda...
Everywhere        75K+       >27%    Members visit                Developers               LinkedIn through APIs          ...
Millions of professionals start their day with LinkedIn
New HomepageYour professional dashboard                   2B+        Network Updates                              Viewed W...
Now featuring 150+ global thought leaders                                            17
What are professionals doing on LinkedIn?
“Compared to two years ago,the number of college students using LinkedIn          to find job opportunities         has in...
World’s Fastest Growing Network of Students 20,000,000+                          1                                        ...
Alumni engagement – Where did last year’s class find jobs? www.linkedin.com/alumni
A portal for students and fresh graduates to find new job opportunity LinkedIn.com/studentjobs                            ...
Company career page
University of Qatar Group                            26
Qatarization Network                       27
Qatar University Alumni Network
University of Qatar Alumni Network                                     29
The largest professional network   Economic model                                                                 Share of...
Changing the way companies work.       Hire                   Market                     Sell Engage the world’s    Connec...
Tips and Tricks on LinkedIn        Guillaume Larronde        Key Account Director        LinkedIn
Your online & company reputation can start and/or end here:                                                              33
Optimize your profile, be visible          Photo     Last Update                                    Connections       Summ...
35
Follow companies                   36
Set your visibility right                            37
Adapt the inbound messages to your needs                                           38
Extract the Signal from the stream                                     Filter to suit you        Search the network       ...
Get LinkedIn Today…and every day                                   40
Listen in on Groups                                Groups           Join many  Participate in a few                       ...
Add up to 50+ skills to your profile                                   •   What is the skill?                             ...
Visualize your connections with inMap                                                   Friends        Current       Compa...
3 things to do in 30 minutes  1. Complete your profile     (Photo, Tagline, summary, vanity url and links)  2. Set your pa...
Talent Solutions Overview      Dylan Sharkey      Territory Manager      LinkedIn
Talent SolutionsPassive recruiting at scale                LinkedIn Recruiter: Search Results (1,283)                     ...
Overview of the LinkedIn Talent Solutions                         Talent Acquisition          LinkedIn           LinkedIn ...
The difference between Active and Passive candidates   Active Candidates                               Passive Candidates ...
Reach the best candidates, not just the active ones                                                            <20%       ...
Passive candidates want to hear from you         “Do you mind being contacted by a recruiter on LinkedIn?”      100%      ...
Posting a job on LinkedIn                            51
Targeting your jobs to the right candidates                                                                  Reservoir Eng...
Target every candidate with relevant jobs automatically         JOBS YOU MAY BE INTERESTED IN               JOBS YOU MAY B...
What is the No1 activityof LinkedIn members on the site?                                   54
Engage them with personalized opportunities                                                     professionals visit your e...
Your company page is the professional identify of your corporateactivity on LinkedIn©2012 LinkedIn Corporation. All Rights...
Influence candidates at every touch point                                                     Viewing         Networking  ...
LinkedIn Recruiter-The only way to get full names and profiles of all 200M+LinkedIn Members              Source strategica...
Talent Brand Index      Guillaume Larronde      Key Account Director      LinkedIn
What is employer brand?            A qualitative representation of what it is like            to work at your companyEmplo...
Why this topic is so important                                                                      69%                   ...
3 reasons to invest in your talent brand            Lower cost per hire by            up to 50%.            Reduce employe...
Talent Brand Engagement116,299                           =   16%745,909   Talent Brand Reach                              ...
Talent Brand Index Benchmark24%                                2 7    of          PEERS      16%                          ...
65
by Job Function           by Geographic Location                         34%                               24%23%      19%...
Talent Brand Index over time 18% 15% 12%  9%  6%  3%  0%
www.talent.linkedin/indemand
Impact of Jobs & Media combined                                  69
3 things to remember           A strong employer brand makes it           easier to attract candidates           Talent Br...
Benefits & ROI     Malek Osseiran     Relationship Manager     LinkedIn
“Make sure youre hiring only A-players. Hire a fewB-players, and they hire Bs and Cs, and prettysoon the whole operation i...
Management priorities                                  How to                                 acquire &                   ...
Most Essential Trends in Talent Acquisition                                                                  What do you c...
An overview or LinkedIn’s Benefits, ROI                                                     Quality of Hire      Source   ...
Get access to powerful metrics about your company
Compare with your peers  ©2012 LinkedIn Corporation. All Rights Reserved.                                                 ...
Increase your influence                    Average % of LinkedIn members hired impacted by LinkedIn                       ...
Case studies                Found 60% of its hires on LinkedIn and saved more than                 £2 million year over y...
Questions?             80
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Qatar LinkedIn Day

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LinkedIn Day event in Qatar
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Qatar LinkedIn Day

  1. 1. Grow Your Business With LinkedInDoha,18th April 2013@LinkedIn#inQatar
  2. 2. Agenda09:00 - Arrival, Registration with Tea, Coffee & breakfast09:30 - Introducing LinkedIn Ali Matar10:00 - Tips and Tricks on LinkedIn Guillaume Larronde10:30 - Talent Solutions Overview Dylan Sharkey11:15 - Break11:30 - Talent Brand Index Guillaume12:00 - Benefits & ROI Malek Osseiran12:30 - Perspective of a former Doha Recruiter Richard Liddington13:00 - Lunch
  3. 3. Introducing LinkedIn Ali Matar Head of Talent Solutions LinkedIn
  4. 4. LinkedIn is the social network for the professional world Private Life Current status Professional network of users keep their Users have 2 x more trust in 83% professional and personal networks separate 2x LinkedIn than in rival networksSource : LinkedIn audience 360 Survey, France, August 2011 4
  5. 5. Social media can boost job prospects in Arab worldSocial media has the potential to play an important role in boosting skillsets, enhancing employment prospects andsupporting entrepreneurship across the Arab world, according to a survey conducted by the Governance and Innovation Program of theDubai School of Government (DSG), a teaching and research institution focusing on public policy.The report revealed that social media can have a dramatic impact on job creation and employment opportunities. Nearly 80per cent of the respondents said that technology could help provide access to critical job market data84 percent of the respondents said students would benefit from utilizing social media in developing entrepreneurial skills, 76affirmed they use social media and ICT tools to acquire such business abilities.Full report can be accessed: Social media can boost job prospects in Arab world
  6. 6. About LinkedIn 2 new members every second >5 million members in MENA 200 million members 1 As of August 2 2012
  7. 7. Our VisionCreate economic opportunity for every professional in the world
  8. 8. Global market opportunity is growing 200M+ 1 LinkedIn Members 640M+ 2 Worldwide Professionals 2 3,300M+ Worldwide Workforce 8 As of Feb 9 ’12 | International Planning & Research
  9. 9. Our MissionConnect the world’s professionals to make them more productive and successful
  10. 10. Benefits of being a member Identity Insights Everywhere Connect, find, and Be great at what Work wherever our be found you do members work 10
  11. 11. Its about YOUAbout how it makes you feelAbout emotional attachmentAbout identity 11
  12. 12. IdentityThe professional profile of record 5B+ Search Queries
  13. 13. Insight 2M+ 300K 1M+ 2B+ Professional Unique Network Updates Company Pages Groups Publishers Viewed Weekly 13
  14. 14. Everywhere 75K+ >27% Members visit Developers LinkedIn through APIs Leveraging Our mobile and web
  15. 15. Millions of professionals start their day with LinkedIn
  16. 16. New HomepageYour professional dashboard 2B+ Network Updates Viewed Weekly
  17. 17. Now featuring 150+ global thought leaders 17
  18. 18. What are professionals doing on LinkedIn?
  19. 19. “Compared to two years ago,the number of college students using LinkedIn to find job opportunities has increased by 700%.”
  20. 20. World’s Fastest Growing Network of Students 20,000,000+ 1 275,000 New Student Members Per Month Students & Recent Grads Worldwide 20,000+ Schools
  21. 21. Alumni engagement – Where did last year’s class find jobs? www.linkedin.com/alumni
  22. 22. A portal for students and fresh graduates to find new job opportunity LinkedIn.com/studentjobs 24
  23. 23. Company career page
  24. 24. University of Qatar Group 26
  25. 25. Qatarization Network 27
  26. 26. Qatar University Alumni Network
  27. 27. University of Qatar Alumni Network 29
  28. 28. The largest professional network Economic model Share of annual growth Talent Solutions For recruiters who want to access the largest pool 53% of candidates in the world Marketing Solutions For companies who wish to promote their products and 27% services to a highly qualified audience whilst maintaining maximum coverage Premium Membership For advanced users with specific needs: business 20% prospectives, recruitment, fund raising*Quarterly results Q4 2012 - Total quarterly turnover $303.6M 30
  29. 29. Changing the way companies work. Hire Market Sell Engage the world’s Connect most effectively Turn cold calls into best passive talent with professionals warm prospect 31
  30. 30. Tips and Tricks on LinkedIn Guillaume Larronde Key Account Director LinkedIn
  31. 31. Your online & company reputation can start and/or end here: 33
  32. 32. Optimize your profile, be visible Photo Last Update Connections Summary In Common Experience People Also Viewed Detailed job description 34
  33. 33. 35
  34. 34. Follow companies 36
  35. 35. Set your visibility right 37
  36. 36. Adapt the inbound messages to your needs 38
  37. 37. Extract the Signal from the stream Filter to suit you Search the network for updates 39
  38. 38. Get LinkedIn Today…and every day 40
  39. 39. Listen in on Groups Groups Join many Participate in a few 1,000,000 + Run one CXOs IT Pros Fashion 41
  40. 40. Add up to 50+ skills to your profile • What is the skill? • Who has the skill? • What companies value the skill? • What groups are related to the skill? • Where are the talent pools with the skill? • Other related skills 42
  41. 41. Visualize your connections with inMap Friends Current Company You School Past Clients Company http://inmaps.linkedinlabs.com/ 43
  42. 42. 3 things to do in 30 minutes 1. Complete your profile (Photo, Tagline, summary, vanity url and links) 2. Set your parameters according to your needs (visibility, accessibility, frequency of messages) 3. Your news (Join 3 Groups, Follow 3 companies, Subscribe to 3 News sources) 44
  43. 43. Talent Solutions Overview Dylan Sharkey Territory Manager LinkedIn
  44. 44. Talent SolutionsPassive recruiting at scale LinkedIn Recruiter: Search Results (1,283) Save this search Keyword: (mergers OR arbitrage) - Location: Hong Kong, China - Industry: Financial Services, Investment Banking
  45. 45. Overview of the LinkedIn Talent Solutions Talent Acquisition LinkedIn LinkedIn Talent Direct Jobs Recruiter Career Pages Work with Us Recruitment Ads Brand & Media 47
  46. 46. The difference between Active and Passive candidates Active Candidates Passive Candidates Work on their job search Work on doing their jobs better - Search job boards - Develop networks - Seek out many opportunities - Only listen to the right opportunities©2012 LinkedIn Corporation. All Rights Reserved. 48
  47. 47. Reach the best candidates, not just the active ones <20% Active 200M+ members >80% 266 PassiveNote: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the Adler Group©2012 LinkedIn Corporation. All Rights Reserved. 49
  48. 48. Passive candidates want to hear from you “Do you mind being contacted by a recruiter on LinkedIn?” 100% Yes, unless I know them 90% 80% Not if the role 70% is relevant 60% “ Not at all, assuming that the inquiry is relevant to 50% my experience. This should be 40% viewed as a benefit of 30% LinkedIn, not a detriment.” 
 VP, Fortune 500 company Not at all 20% 10% 0% 13918 responsesSource: LinkedIn Poll, January 2011, 13918 responses 50
  49. 49. Posting a job on LinkedIn 51
  50. 50. Targeting your jobs to the right candidates Reservoir Engineer Qatar Petroleum International Senior Reservoir Engineer Schlumberger Reservoir Engineer Brunel Mohammed Reservoir Engineer Your ideal passive candidate©2012 LinkedIn Corporation. All Rights Reserved. 52
  51. 51. Target every candidate with relevant jobs automatically JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN Reservoir Engineer Director of Recruitment Finance Manager Qatar Petroleum International Qatar Petroleum International Qatar Petroleum International Sr. Reservoir Engineer Head of Talent Aquisition Financial Analyst Schlumberger Doha Bank QNB Mohammed Reservoir Erica Steve Engineer Sr. Recruitment Finance Analyst Sales Manager ManagerMore applications come from LinkedIn recommended jobs than searches ©2012 LinkedIn Corporation. All Rights Reserved. 53
  52. 52. What is the No1 activityof LinkedIn members on the site? 54
  53. 53. Engage them with personalized opportunities professionals visit your employees’ 10,850 profile pages every month Mohammed Reservoir Engineer at QPI Picture yourself with a career in Engineering at QPI Mohammed Reservoir Engineer Your ideal passive candidate©2012 LinkedIn Corporation. All Rights Reserved. 55
  54. 54. Your company page is the professional identify of your corporateactivity on LinkedIn©2012 LinkedIn Corporation. All Rights Reserved. 56
  55. 55. Influence candidates at every touch point Viewing Networking relevant jobs with employees Hired Researching Following your company your companyMohammedYour ideal passivecandidate So far everything happens automatically-we help you set up the career page and recruitment Ads then when the Recruiters post Jobs the system matches them to the perfect candidate wherever they go on LinkedIn ©2012 LinkedIn Corporation. All Rights Reserved. 57
  56. 56. LinkedIn Recruiter-The only way to get full names and profiles of all 200M+LinkedIn Members Source strategically LinkedIn Recruiter  Expand your reach and access the entire LinkedIn network  Contact candidates directly with InMail  Manage your pipeline with your team 58
  57. 57. Talent Brand Index Guillaume Larronde Key Account Director LinkedIn
  58. 58. What is employer brand? A qualitative representation of what it is like to work at your companyEmployer brand Related to culture, talent, and performance 60
  59. 59. Why this topic is so important 69% Agree employer brand is a top priority for their organization 83% < 500 Employees 67% 501-1,000 Employees 70% Agree that employer brand has significant impact on ability to 1,000-10,000 Employees 67% hire great talent > 10,000 Employees 78% Prioritization of employer brand (by company size) Source: The State of Employer Branding, 2012 lnkd.in/stateofeb 61
  60. 60. 3 reasons to invest in your talent brand Lower cost per hire by up to 50%. Reduce employee 91% of companies increased turnover by up to 28%. or maintained their talent brand spend in 2012. Influence the conversation with candidates. If you don’t, someone else will.Source: What’s the Value of your Employment Brand? lnkd.in/valueofEB 62
  61. 61. Talent Brand Engagement116,299 = 16%745,909 Talent Brand Reach 63
  62. 62. Talent Brand Index Benchmark24% 2 7 of PEERS 16% Airbus 14% 12% BAE Systems 10% 10% Bombardier 8% Aerospace GE Jaguar Land Rover Rolls-Royce Optimized Systems and SolutionsEmployer of choice Weaker employer brand 64
  63. 63. 65
  64. 64. by Job Function by Geographic Location 34% 24%23% 19% 19% 18% 17% 16% 15% 13% 10% 66
  65. 65. Talent Brand Index over time 18% 15% 12% 9% 6% 3% 0%
  66. 66. www.talent.linkedin/indemand
  67. 67. Impact of Jobs & Media combined 69
  68. 68. 3 things to remember A strong employer brand makes it easier to attract candidates Talent Brand Index measures your attractiveness as an employer The LinkedIn Solution can help improve the strength of your brand 70
  69. 69. Benefits & ROI Malek Osseiran Relationship Manager LinkedIn
  70. 70. “Make sure youre hiring only A-players. Hire a fewB-players, and they hire Bs and Cs, and prettysoon the whole operation is going to pot”-SteveJobs“Measure the hiring manager’s ability to attract,develop and retain top people. If talent is #1, thisshould be every hiring managers number oneperformance objective”- Bill Gates “If you think hiring professionals is expensive, try hiring amateurs” Red Adair 72
  71. 71. Management priorities How to acquire & retain the Best Talent? How to grow the business to the next level? How to be an How to reduce Employer of cost? choice? 73
  72. 72. Most Essential Trends in Talent Acquisition What do you consider to be the three most essential and long-lasting trends in Talent Acquisition? Feb 2012 Survey – internal leads of Talent Acquisition Note: other choices included reducing dependence on traditional job boards; ensuring jobs posted reach multiple sites; using CRM for hiring; revitalizing career sites; recruiting globally; using employee blogs to recruit; jobs SEO; using video; mobile phone recruiting; and offshore sourcing. 74
  73. 73. An overview or LinkedIn’s Benefits, ROI Quality of Hire Source Biggest Passive Candidates Professional Network Time to Hire Cost to Hire Use our tools, Reduce substantial connections costs $$$General Manager ©2012 LinkedIn Corporation. All Rights Reserved. 75
  74. 74. Get access to powerful metrics about your company
  75. 75. Compare with your peers ©2012 LinkedIn Corporation. All Rights Reserved. 77
  76. 76. Increase your influence Average % of LinkedIn members hired impacted by LinkedIn products 40% 35% 34% 30% 25% 20% 17% 15% 11% 10% 5% 0% Seats & Limited Jobs LinkedIn Solution LinkedIn Solution & All Jobs “LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012 These averages include companies in all regions and account sizes ©2012 LinkedIn Corporation. All Rights Reserved. 78
  77. 77. Case studies  Found 60% of its hires on LinkedIn and saved more than £2 million year over year.  Filled 240 requisitions within the past 12 months using LinkedIn Recruiter  Cut agency spend from 20% to 2%  Reduced time to hire: 50 candidates identified in a few hours vs. weeks  Achieved 400% ROI using LinkedIn Recruiter.  Built an active presence on LinkedIn to create branding, awareness about career opportunities.  Found 25% of its hires in 5 months  Turned to LinkedIn Jobs Network and Work with Us ads to tap employee networks and scale recruiting efforts 79
  78. 78. Questions? 80

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