3. CONTENT
Introduction of PLC
Introduction stage of PLC
Marketing strategies used in INTRODUCTION stage
Growth stage of PLC
Marketing strategies used in GROWTH stage
Maturity stage of PLC
Marketing strategies used in maturity stage
Decline stage of PLC
Marketing strategies used in DECLINE stage
9. GROWTH STAGE OF PLC
SALES
COST
PROFIT
MARKETING
OBJECTIVES
PRODUCT
PRICE
DISTRIBUTION
ADVERTISING
10. MARKETING STRATEGIES USED IN
GROWTH STAGE
•Improve product quality and add new product features and
styling.
•Add new models and products of different sizes, color,
shapes etc.
•Enter new market segments.
•Increase distribution coverage, enter new distribution
channels.
•Shift from product awareness to product preference
15. DECLINE STAGE OF PLC
SALES
COST
PROFIT
MARKETING
OBJECTIVES
PRODUCT
PRICE
DISTRIBUTION
ADVERTISING
16. MARKETING STRATEGIES USED IN
DECLINING STAGE
•Increase the firms investments to dominate the market
•Maintain the firms investment level until the uncertainties
about the industry are resolved.
•Decrease the firms investment selectively by dropping
the unprofitable customers group.
•Harvesting the firms investment to recover cash quickly.