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Product
Life
Cycle
BY:
LENY VASIDATUR ROCHMAH
145030207121008
BUSINESS ADMINISTRATION UB
2014
Product Life Cycle
Product Life Cycle is a normative
and descriptive model for the life
of products in general.
Product Life Cycle
Individual product will experience their own
variation.
It is important concept that can gives
understanding about competition dynamic
of a product.
Product Life Cycle Requirements
Product has limited life time
Product selling through different phase for which phases gives different
challenges, chances, and different probles for it sellers
Profits can be ups and downs depend on various product life cycle
Product needs different marketing Strategies, Financial, Manufactur, Purchase
and Human Resources in every stages in product life cycle
Developing Product
The company find and found a product by enforcing
their internal and external factor to forge an ideas.
The ideas then through several process, baked and
tested and if they good enough, they got approved
4 Stages of Product Life Cycle
Introduction Stage
Growth Stage
Maturiy Stage
Decline Stage

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Presentasi product life cycle

  • 2. Product Life Cycle Product Life Cycle is a normative and descriptive model for the life of products in general.
  • 3. Product Life Cycle Individual product will experience their own variation. It is important concept that can gives understanding about competition dynamic of a product.
  • 4. Product Life Cycle Requirements Product has limited life time Product selling through different phase for which phases gives different challenges, chances, and different probles for it sellers Profits can be ups and downs depend on various product life cycle Product needs different marketing Strategies, Financial, Manufactur, Purchase and Human Resources in every stages in product life cycle
  • 5. Developing Product The company find and found a product by enforcing their internal and external factor to forge an ideas. The ideas then through several process, baked and tested and if they good enough, they got approved
  • 6. 4 Stages of Product Life Cycle Introduction Stage Growth Stage Maturiy Stage Decline Stage
  • 7. Introduction Stage When the idea of a product is already approved by the company to be released in public, its initially entering the Introduction stage. In this stage promoting the product is a crucial factor, the company needs to promote their product in such a way so that it will have maximum impact at the moment of sale
  • 8. Introduction Stage Pricing is something else for the company to consider during this phase. Product pricing usually follows one or two well- structured strategies. Pricing might help to minimize the promotion expenditures.
  • 9. Growth Stage In the growth or market-acceptance stage, both sales and profits increases. Competitors enter in the market in large numbers if the profit outlook is particularly attractive. Sellers shift into secondary demand rather than a primary demand promotional strategy.
  • 10. Growth Stage The growth stage offers the satisfaction of seeing the product take-off in the marketplace. This is the appropriate timing to focus on increasing the market share. If the product has been introduced first into the market then it is in a position to gain market share relatively easily.
  • 11. Maturity Stage During the first part of this period, sales continues to increase, but at a decreasing rate. While sales are leveling off, the profits of both the producer and the retailers are declining. Marginal producers are forced to drop out the market. Price competition intensified.
  • 12. Maturity Stage During this period new brands are introduced even when they compete with its own company’s existing product and model. This is the time to extend the product’s life. Pricing and discount policies are often changed in relation to the competition policies.
  • 13. Promotion and advertising relocates from the scope of getting new customers, to the scope of product differentiation in terms of quality and reliability. The battel of distribution continues using the multi distribution channels. Maturity Stage
  • 14. Maturity Stage A successful product in maturity phase is when the product life time extended beyond anyone’s timely expectation
  • 15. Decline Stage In this phase, the selling rate of the product is decreases, and the demand is dropping significantly. Cost control becomes increasingly critical, advertising declines, and number of competitors whitdraw from the market
  • 16. Decline Stage This is the time to start withdrawing variations od the products from the market that are weak in their market position. This is must be done carefully since it is often apparent which product variations bring the revenues.
  • 17. Decline Stage The price must be kept competitive and promotion should be pulled back at a level that will make the product presence visible and at the same time retain the “loyal” customer. Distribution is narrowed. The basic channel is should be kept efficient but alternative channel should be abandoned.
  • 18. Ten Ways to Dream Up New Products and Revitalize Older Ones: Take something out of the product Add something to the product Listen to consumer’s complaints Transfer success from one product category to another Make the task easier Dream up new uses Add new distribution channels Add a dramatic guarantee Don’t stymie creativity Look overseas for inspiration

Editor's Notes

  1. TALK ABOUT HOW PROMOTION IS A MONEY SINKHOLE