Social Media for Lead Generation and Business Development

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  • Learn about the unique rules of social media. Understand "micro conversions" that can be measured and improved to make your company more money. Find out how to grow your leads and customers with the proper social media strategy. Mani Iyer – CEO - KwanzooErin Eschen – Online and Social Media Marketing Manager - Perficient 
  • AwarenessReachEngagementConversion
  • Social Media for Lead Generation and Business Development

    1. 1. Social Media for Lead Generation and Conversion Erin Moloney Online & Social Media Marketing Manager Perficient, Inc.@ErinE Social Media for Lead Generation 1
    2. 2. Power of Social Media B2B social media has a very large and growing impact on customer loyalty and advocacy.¹ 90% of consumers trust recommendations from people they know. Only 41% trust sponsored ads on web pages. ²1 Forrester B2B Marketing Analyst Laura Ramos2. Nielsen, December 2009 @ErinE Social Media for Lead Generation 2
    3. 3. Finding Leads with Social MediaEasy to:1. Access free contact information & interests2. Reach a target contact quickly & easily.Success is marked by:1. Penetrating the noise2. Establishing a relationship@ErinE Social Media for Lead Generation 3
    4. 4. Start by Setting Goals• Increase Awareness & Reach: Search engine rankings, visits, impressions, re-tweets / shares Make Increase Aware Reach• Engage: Time on site, comments, @ replies, Engage user generated content• Convert: Sales, leads, conversion Convert rate, ROMI• Reduce Costs @ErinE Social Media for Lead Generation 4
    5. 5. Social Media Steps Listen Convert Engage@ErinE Social Media for Lead Generation 5
    6. 6. Listen• Set up keyword alerts: CoTweet, SocialOomph, Radian6, Trackur, Goo gle Alerts• Search your brand, product, offerings, industry@ErinE Social Media for Lead Generation 6
    7. 7. Engage• 3 C’s of Engagement: Comment Compliment Converse• Communicate as you would at a networking reception or trade show, for example• Avoid “salesy” push @ErinE Social Media for Lead Generation 7
    8. 8. Convert • Research people before you meet them • Be a connector: Help people out • Share opinions & experiences • You get to reach out to individuals without requesting or paying for email or phone #Twitter, LinkedIn: The Digital Rolodex @ErinE Social Media for Lead Generation 8
    9. 9. “Anyone Know” and Twitter@ErinE Social Media for Lead Generation 9
    10. 10. LinkedIn Answers & Quora@ErinE Social Media for Lead Generation 10
    11. 11. LinkedIn Groups, Forums@ErinE Social Media for Lead Generation 11
    12. 12. Industry Social Networks@ErinE Social Media for Lead Generation 12
    13. 13. Quantifying Growth at PerficientPage Views Referred to Perficient.com from Our Blogs@ErinE Social Media for Lead Generation 13
    14. 14. Thought Leadership Content Views 38,000+ views of our 35 online presentations 7,000+ views of our 45 online videos SlideShare.net/PerficientInc YouTube.com/Perficient @ErinE Social Media for Lead Generation 14
    15. 15. Twitter Reach at Perficient@ErinE Social Media for Lead Generation 15
    16. 16. Social Media Drives Traffic and Leads@ErinE Social Media for Lead Generation 16
    17. 17. “Not everything that can be counted counts, and not everything that counts can be counted.” - Albert Einstein @ErinE Social Media for Lead Generation 17
    18. 18. Targeting Key Influencers@ErinE Social Media for Lead Generation 18
    19. 19. @ErinE Social Media for Lead Generation 19
    20. 20. Thank you!Erin MoloneyEEMoloney@gmail.comTwitter: ErinE@ErinE Social Media for Lead Generation 20

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