Twitter, Facebook and etc: Quick Startup Guide for Marketing

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A short introduction to Facebook, Twitter and other social networks in 3-hour seminar class at Naresuan University for MBA.

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Twitter, Facebook and etc: Quick Startup Guide for Marketing

  1. 1. Twitter, Facebook and the rest
  2. 2. I am @sugree
  3. 3. “sugree” is me. Find out more in Google.
  4. 4. Social Network
  5. 5. Twitter is such a microblog.
  6. 6. Facebook is such a social platform.
  7. 7. Hi5 is another platform.
  8. 8. OpenSocial is a federated platform.
  9. 9. Basic concepts
  10. 10. Friend
  11. 11. Friend of a friend
  12. 12. 6 degrees of separation
  13. 13. The use of connection
  14. 14. Broadcast, Multicast, Unicast
  15. 15. Wall
  16. 16. Post / Tag
  17. 17. Private Messages
  18. 18. Group and Fan
  19. 19. Quiz and Game
  20. 20. Flash Game!
  21. 21. Twitter is just pure text
  22. 22. Followings (friends) and followers (fans)
  23. 23. #hashtag
  24. 24. @reply @mention
  25. 25. Retweet
  26. 26. Rich media integration - APIs
  27. 27. bit.ly, TwitPic, TweetPhoto, twaud.io, twitvid.io
  28. 28. Twitter or Facebook?
  29. 29. Why not both?
  30. 30. Caution!
  31. 31. Duplicate contents!!!
  32. 32. Mobile
  33. 33. Twitter and Facebook Chat
  34. 34. AIS Facebook Twitter Alert
  35. 35. DTAC Playground
  36. 36. Privacy!
  37. 37. Hot trend this year
  38. 38. Geolocation
  39. 39. Foursquare
  40. 40. Incentive-based
  41. 41. Scores, Badges, Mayor
  42. 42. Low quality / Inaccurate
  43. 43. Google Local Business / Yellowpages
  44. 44. Twitter Geo
  45. 45. Google Buzz
  46. 46. Foursquare and Yammer
  47. 47. Yammer is microblog for corporates
  48. 48. Google Buzz is also available in Google Apps
  49. 49. Smartphone is the key
  50. 50. Android, BlackBerry, iPhone, Symbian, Windows Mobile, ...
  51. 51. JavaME is over. Native rules.
  52. 52. Nearby
  53. 53. Next trend is Augmented Reality
  54. 54. Twitter is one of the best example for AR
  55. 55. Twitter has supported geolocation for a while
  56. 56. We are waiting for killer applications
  57. 57. Relationship is another key
  58. 58. Twitter and Facebook
  59. 59. Linkedin
  60. 60. Buzz
  61. 61. XFN – XHTML Friends Network
  62. 62. FOAF – Friend of a Friend
  63. 63. Bi-directional relationship
  64. 64. Quantity or Quality

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