Intro Social Media Strategy DI Teams
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This document provides an introduction to developing a social media strategy for Destination Imagination, focusing on goals of building community and engagement. It outlines key aspects of planning such as identifying target audiences, integrating social media into overall communications, and selecting platforms. Advice is given around collaboration, creating a content calendar, messaging, and community management best practices.
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Intro Social Media Strategy DI Teams
- 1. Intro To YOUR Social Media Strategy Max and Tina
- 2. What is ‘Social Media’? • It’s where we: – Create – Store – Organize – Publish – Syndicate – Critique – Share – Text, Photo, Video Content
- 3. What is ‘Social Media’? Traditional Social
- 4. Traditional Business vs. DI • What are businesses trying to sell? – Products, services, idea that you’re not good enough, idea that product will change your life • What do they want? – Your Money, people to buy their product/ service, repeat customers, your trust to refer others to purchase item • What are we trying to ‘sell’? – Emotional connection, awareness of the program, team-paks • What do we want? – New teams, team managers, volunteers, donors, partner organizations.
- 5. Who are you?
- 6. You are a Destination Imagination community manager!
- 7. You are our team of community managers and you are brand advocates who humanize our brand and build relationships while telling your affiliate’s Destination Imagination story in an authentic way.
- 8. So let’s throw out some Facebook posts and a tweet right?
- 9. WRONG!
- 10. It’s time to be strategic about content.
- 12. Planning
- 13. Goals and objectives: • Why are you using social media for your organization? – – – – – Build Community Reach New People Drive Traffic Listening Engaging in Real Time Discussion • What do you hope to gain? (Goals) • What are the ways you’re going to do this? (Objectives)
- 14. Audience Identify groups of people who currently follow you on social media and groups you want to follow your organization.
- 15. PA R E N T S | E D U C AT O R S | S T U D E N T S
- 16. Audience • What are your objectives for each segment? • What are the ways you will get them to follow you? Reach out in their own space and promote social presences in collateral Presentations, business cards, sponsored stories Ask and content.
- 17. Integration • How are you going to integrate social into your everyday life? • What do you already create that can now become social content? • What ways do you integrate social media with other forms of communication?
- 21. Platforms to connect Going to the teams and parents where they’re already connecting
- 22. Platforms to connect Listen to conversations. Tweet it up.
- 23. Twitter 1-2-3 • Ready to bump up your Twitter strategy? • 1 Unique Tweet • 2 Call Outs • 3 Retweets
- 24. TWITTER ACTIVITY • Take the following information and condense it to 140 characters or less.
- 25. TWEET 1 Destination Imagination team, Duct Tape Phenomena, from Philadelphia placed first at their state competition and will be heading to Global Finals 2014 in one month. They are holding a fundraiser at Pat’s in South Philly in order to raise the $5,000 needed for the team to travel to Knoxville, TN. *For the purpose of this exercise, the hashtag for Global Finals 2014 is #GlobalFinals14
- 26. TWEET 2 Get your creative juices flowing! Use the image below to create an engaging DI inspired tweet!
- 27. Platforms to connect Connect with potential volunteers, sponsors, partners.
- 28. Platforms to connect Free SEO
- 29. COLLABORATE
- 31. Identify the leader of your social media team.
- 32. Who is a part of the social media team?
- 33. We gots peeps all over the state! How we collaboratin’?
- 34. Beautiful, strategic, well planned, full of lines CONTENT CALENDAR
- 35. EXECUTE
- 36. NEAT FACTS! BUT what messaging works in social?
- 37. Make it PERSONAL
- 39. Be FU NNY
- 40. CREATE A MEME 1. Choose your photo 2. Create a MEME that is: Personal, Visual, Funny and Current 3. Present your MEME to the group!
- 41. Stay CURRENT
- 42. Ask Questions
- 43. BeResponsive
- 44. What you talkin’ bout Tina?
- 45. TOOLS to USE HOOTSUITE fo’ Free DISocMed 201
- 46. THANK YOU!
- 47. Get in touch with us! • Tina • Communication Coordinator for DI • cshaffer@dihq.org • Twitter: @idodi • Facebook.com/ destinationimagination • Max • • • • • AD from NoDAK mkringen@creatend.org Twitter: @maxkringen Twitter: @creatend Facebook.com/creatend