Social media can help you to communicate your mission and passion as an organisation

1. How to Use Social Media to Communicate Your Organisation’s
Mission & Passion

2. My Background
Diverse background from NGO to PA
Looking for work using social media
Training & coaching
Social media for NGO
Launched business - social media marketing &
coaching

3. How to Use Social Media to Communicate Your Organisation’s Mission & Passion

4. Social Media
Today
• Part of lifestyle
• All ages
• Part of business
• All consuming
• Cannot be ignored

5. How to Use Social Media to Communicate Your Organisation’s Mission & Passion
Social Media Means Social

6. How to Use Social Media to Communicate Your Organisation’s Mission & Passion

7. How to Use Social Media to Communicate Your Organisation’s
Mission & Passion
Social Media Means Social

8. How to Use Social Media to Communicate Your Organisation’s Mission & Passion
I’m Engaged
Social sharing
Followers who participate
Sense of community
Virality
Creativity

9. How to Use Social Media to Communicate Your Organisation’s Mission & Passion

10. How to Use Social Media to Communicate Your Organisation’s Mission & Passion
Commitment to Performance, People & Planet
• Tell your stories
• Recruit
influencers in
your SM circles
• Call to action
• Hashtags
• Brand your
initiatives

11. How to Use Social Media to Communicate Your Organisation’s Mission & Planet
Commitment to Performance, People & Planet,
• Recognize and thank partners,
volunteers and donors (tag them)
• Convey urgency
• Focus on impact/showcase success
• Be creative
• Ask – clearly

12. How to Use Social Media to Communicate Your Organisation’s Mission & Planet
Commitment to Performance, People & Planet,
• Set realistic goals
• Offer many ways
to participate
• Promote posts
• What is
newsworthy/viral?
• Look at trends

13. How to Use Social Media to Communicate Your Organisation’s Mission & Passion
Sustainability and Storytelling
Dove #RealWomen
Water.org – real stories
ALS – ice bucket challenge
Cancer research – no make up selfies

14. How to Use Social Media to Communicate Your Organisation’s Mission & Passion
Pick Me! Pick Me! (How to Catch Attention)
Visual
Branded
Diverse
Consistency and timing
Authentic
Relevant

15. How to Use Social Media to Communicate Your Organisation’s Mission & Passion
The Whole Shebang
SM is part of a whole
Consider PR, Email marketing, internal comms
Choose your SM platforms
Align your message and branding

16. How to Use Social Media to Communicate Your Organisation’s Mission & Passion
Empower through Community

17. How to Use Social Media to Communicate Your Organisation’s Mission & Passion
Empower through Community
Don’t sell
Give value
Etiquette
Friendly tone
Respond
Make use of groups

18. How to Use Social Media to Communicate Your Organisation’s Mission & Passion
Thank-You