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Social Media Marketing for beginners

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A presentation made for Mindanao State University College of Business Administration and Accountancy for their Marketing 111 : A Seminar in E-Commerce and Internet Marketing.

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Social Media Marketing for beginners

  1. 1. Web Advertising Through Social Media Marketing CHARMAINE XY-ZA YAPE
  2. 2. Your Speaker: • Blogger at www.XyzaSpeaks.com • Social Media Rock star of some local and international brands • Content Writer and Virtual Staff of local and international brands • Web developer and web manager • Start-up Business Innovator • Real Estate Social Media Marketing Trainer • PRC Registered Real Estate Agent and Property Investment Adviser • Licensed Financial Adviser and Financial Planner
  3. 3. Learning Points: • What is SMM? • What Platforms to use? • Why use SMM? • What are the fundamentals of SMM?
  4. 4. WHAT IS SOCIAL MEDIA MARKETING?
  5. 5. What is Social Media Marketing? • Social media marketing refers to the process of gaining website traffic or attention through social media sites. (Mashable.com) • Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. (Wikipedia.com)
  6. 6. WHAT PLATFORM TO USE?
  7. 7. Social Media Platforms?
  8. 8. Recommended:
  9. 9. Why use Social Media? • Because today WORD OF MOUTH is WORLD OF MOUTH.
  10. 10. FUNDAMENTALS OF SOCIAL MEDIA MARKETING?
  11. 11. Don’t ever buy Likes, Followers for sale online! Fake followers do not engage Fake followers do not share Fake followers will not buy
  12. 12. Compounding Rule
  13. 13. Influence
  14. 14. VALUE
  15. 15. Acknowledgment
  16. 16. Acknowledgment
  17. 17. Acknowledgment
  18. 18. Accessibility
  19. 19. Reciprocity
  20. 20. CONCLUSION: • Social media marketing is process of gaining attention and encourages readers/audience/people to share valuable information through social media sites. • You need to listen to know, focus and build relationships, put value to share, and be available to acknowledge ,communicate and reciprocate with your target audience.
  21. 21. References • http://www.entrepreneur.com/article/218160 • https://www.youtube.com/watch?v=zxpa4dNVd3c • http://www.entrepreneur.com/topic/social-media- marketing • http://www.entrepreneur.com/article/251034 • http://mashable.com/category/social-media-marketing/
  22. 22. Thank you!!!! Follow me at @xyzaspeaks xyzaspeaks@gmail.com

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