Connersville Presentation1

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Luncheon presentation Jan. 28 2010

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  • Adding “Tags” Helps Search Engines Find You
  • Connersville Presentation1

    1. 1. Social Media for Business
    2. 2. Social Media <ul><li>What is social media? </li></ul><ul><li>Why should you care about it? </li></ul><ul><li>How can you use it? </li></ul>
    3. 3. What is Social Media? <ul><li>Internet tools used for sharing and discussing information </li></ul><ul><li>Transforms media monologues (one source to many) to social media dialogues (many to many) </li></ul><ul><li>Information designed to be re-distributed </li></ul>
    4. 4. How important is social media? <ul><li>Take a look at who’s using it </li></ul><ul><li>http://www.youtube.com/watch?v=sIFYPQjYhv8 </li></ul>
    5. 5. Using Social Media <ul><li>It’s networking on the ‘net’ </li></ul><ul><ul><li>Meeting potential customers </li></ul></ul><ul><ul><li>Selling without being ‘pushy’ </li></ul></ul><ul><ul><li>Listen to what others are saying </li></ul></ul><ul><ul><li>Tell them what you offer </li></ul></ul><ul><ul><li>Hear what they’re offering </li></ul></ul><ul><ul><li>Building relationships </li></ul></ul>
    6. 6. You connect with your audience <ul><li>Social media lets you target your message and your customers </li></ul><ul><li>You can continue a dialogue after your first contact </li></ul><ul><li>You can stay in touch easier and more cost-effectively </li></ul><ul><li>You can react immediately to needs </li></ul>
    7. 7. Why should you ‘socialize?’ <ul><li>Small businesses thrive on personal contacts </li></ul><ul><li>Messages are permission-driven </li></ul><ul><li>Information is targeted </li></ul><ul><li>You can’t beat the price! </li></ul>
    8. 8. So what are we talking about? <ul><li>Social media sites </li></ul>
    9. 9. Forms of Social Media <ul><li>Microblogs (Twitter) </li></ul><ul><li>Video, Photo, File sharing </li></ul><ul><li>Social networking </li></ul><ul><li>Other types </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Bookmarking </li></ul></ul>
    10. 10. Twitter: 140 characters to get your message across
    11. 11.                                                            There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.                                                                                                                                                       Posted on January 15, 2009 by jkrums
    12. 12. Twitter gives you immediacy <ul><li>Adding keywords helps customers find your services </li></ul><ul><li>#’hashtag’ your name </li></ul><ul><li>#Connersville </li></ul><ul><li>Link information </li></ul><ul><li>RT@StacyDeanStephens Carbon Motors launches freshened web site with focus on social networking! Visit us today at... http:// bit.ly/wvEFM </li></ul><ul><li>Post photos </li></ul>
    13. 13. Video, Photo, File Sharing <ul><li>YouTube </li></ul><ul><li>Flickr (through Yahoo) </li></ul><ul><li>Slideshare </li></ul><ul><ul><li>Allow photos, videos and files to be posted and shared </li></ul></ul><ul><ul><li>Typically free, user generated </li></ul></ul>
    14. 14. Viral Video Examples <ul><li>http://www.youtube.com/watch?v=2QwGdOnY4p4 </li></ul><ul><li>http://www.youtube.com/watch?v=4-94JhLEiN0 </li></ul>
    15. 15. Photo Sharing <ul><li>Flickr </li></ul><ul><li> </li></ul>Flying Pig Marathon photostream                                                                                                                                                                                                    ’ s            From Rich and Yvonne: Here's a picture of our relay team from this year's run, our second time. We ...                        All rights reserved Uploaded on piglet race
    16. 16. Social Networking <ul><li>Facebook </li></ul><ul><li>More social, to stay in touch, offer updates, build relationships </li></ul><ul><li>LinkedIn </li></ul><ul><ul><li>More professional, to network, build </li></ul></ul><ul><ul><li>clients, find and post jobs </li></ul></ul>
    17. 20. How should you use Social Media? Monitor Participate Publish
    18. 21. Put your best virtual foot forward <ul><li>Usernames should be professional </li></ul><ul><ul><li>Can include company name </li></ul></ul><ul><li>Use photo of yourself/logo </li></ul><ul><li>Follow people </li></ul><ul><ul><li>Especially those in your same field </li></ul></ul><ul><li>Share information </li></ul><ul><li>Update regularly </li></ul>
    19. 22. Good luck! Questions-comments?

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