Blogging 101
 by Molly Buckley
What is a
  “blog”?
  WEBLOG: A blog is a
    modern way of
  journaling, article
   writing, content
producing, sharing, ...
Types of
        Blogs
•Art (ARTLOG)
•Photography (PHOTOBLOG)
•Sketches (SketchBlog)
•Videos (VLOG)
•Music (MP3BLOG)
•Audi...
Anyone can blog.
Blogging is all about...

• ALWAYS Share what
  you know.

• SHOW them you’re
  the expert, don’t
  TELL ...
Why Blog for
         REAL ESTATE?
• Connect with current residents/clients
• Connect with potential residents/clients
• R...
How to:
        SET-UP Your BLOG
              (I like Wordpress, F.Y.I).

•Wordpress.com vs. Wordpress.org
  •Wordpress.c...
This is what the
wordpress.com
homepage looks
      like!
Here’s where
you sign-up
  for your
    blog!
You’re all signed up!
     Now what?

     CONFIRM.
THE DASHBOARD
Customize Your Blog!
Use Widgets to add Content + Flare
Title
Media   Full-screen
What should I blog
      about?
Idea
 Generators
•Lists of 10
 •Category Examples:
   •Community Events
   •Real Estate News
   •Resident Testimonials
•Go...
How often
   Should I
    blog?
   Frequency = More
       Readers
Frequency = Relevancy
Frequency = Credibility

Minimum ...
How long do
 my posts
need to be?
  Frequency = Length
•The more you blog, the
more you can get away
with shorter posts
•T...
Resources
     for
  Promoting
  Your Blog
•Post Promoters
 •Reddit.Com
 •Digg.Com
 •Del.ici.ous (delicious.com)
 •Blogsur...
More Blog
   Promotion
   Resources
•OVERALL Blog Promoters
 •Open Zine (user
 submitted)
 •EZine (User submitted)
 •Comme...
Blogging
  Advantages
•Builds Credibility
•Connects with community
•Builds and audience
•FREE Advertising
•Share & Produce...
Blogging
 Drawbacks
•It Takes DISCIPLINE
 •Best way to remedy this?
 Schedule writing
 “meetings” with yourself.
•Can be t...
GREAT Resources/Hints/
     Tips/Tricks

• Bloggers who blog about blogging
 • Problogger (Problogger.com)
 • Copyblogger ...
Blogging 101 for Real Estate
Blogging 101 for Real Estate
Blogging 101 for Real Estate
Blogging 101 for Real Estate
Blogging 101 for Real Estate
Blogging 101 for Real Estate
Blogging 101 for Real Estate
Blogging 101 for Real Estate
Blogging 101 for Real Estate
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Blogging 101 for Real Estate

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This presentation was for Windjam Development, Sage Built, and The Villas at Pinehurst about community blogging 101 - specific for Real Estate.

Published in: Real Estate, Technology, Business
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Blogging 101 for Real Estate

  1. 1. Blogging 101 by Molly Buckley
  2. 2. What is a “blog”? WEBLOG: A blog is a modern way of journaling, article writing, content producing, sharing, and connecting.
  3. 3. Types of Blogs •Art (ARTLOG) •Photography (PHOTOBLOG) •Sketches (SketchBlog) •Videos (VLOG) •Music (MP3BLOG) •Audio (PODCASTING) •Short Messages (Micro- Blogging)
  4. 4. Anyone can blog. Blogging is all about... • ALWAYS Share what you know. • SHOW them you’re the expert, don’t TELL them. • Getting people “in the know.”
  5. 5. Why Blog for REAL ESTATE? • Connect with current residents/clients • Connect with potential residents/clients • Reach out to a new audience • Be found • Be “hot right now” with current events/issues • Be relevant with your content • Again, share what you know
  6. 6. How to: SET-UP Your BLOG (I like Wordpress, F.Y.I). •Wordpress.com vs. Wordpress.org •Wordpress.com = free, templates, easy to use •Wordpress.org = not free, uses a hosting service, more html/css involved, can be easy to use if you know how to navigate around •http://www.wordpress.com •http://www.wordpress.org
  7. 7. This is what the wordpress.com homepage looks like!
  8. 8. Here’s where you sign-up for your blog!
  9. 9. You’re all signed up! Now what? CONFIRM.
  10. 10. THE DASHBOARD
  11. 11. Customize Your Blog!
  12. 12. Use Widgets to add Content + Flare
  13. 13. Title Media Full-screen
  14. 14. What should I blog about?
  15. 15. Idea Generators •Lists of 10 •Category Examples: •Community Events •Real Estate News •Resident Testimonials •Google Wonder Wheel •Twitter Search •“HOT TOPICS”
  16. 16. How often Should I blog? Frequency = More Readers Frequency = Relevancy Frequency = Credibility Minimum = Once per week
  17. 17. How long do my posts need to be? Frequency = Length •The more you blog, the more you can get away with shorter posts •The less often you blog, the more content you need to produce
  18. 18. Resources for Promoting Your Blog •Post Promoters •Reddit.Com •Digg.Com •Del.ici.ous (delicious.com) •Blogsurfer.us •Twitter/Facebook Status •E-Mail Signature Lines
  19. 19. More Blog Promotion Resources •OVERALL Blog Promoters •Open Zine (user submitted) •EZine (User submitted) •Comment on Other Relevant Blogs •Guest Posting •Newsletters •RSS Feeds (google Reader, etc.)
  20. 20. Blogging Advantages •Builds Credibility •Connects with community •Builds and audience •FREE Advertising •Share & Produce Content
  21. 21. Blogging Drawbacks •It Takes DISCIPLINE •Best way to remedy this? Schedule writing “meetings” with yourself. •Can be time-consuming
  22. 22. GREAT Resources/Hints/ Tips/Tricks • Bloggers who blog about blogging • Problogger (Problogger.com) • Copyblogger (Copyblogger.com) • PunkRockHR.com • Appraisalscoop.com • CHPN.net • Bankling.com

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