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40 plus wp.com_slides_final


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A presentation on the value of WordPress, tips on the website design process, and how-tos on setting up a WP.COM site using as examples 3 common types of sites and related Theme options: Photo, Blog and Organization:

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40 plus wp.com_slides_final

  1. 1. WordPress Websites for Professionals 40 Plus DC Presentation June 11, 2018 By Gary L. Vaughan
  2. 2. Intro • Quick Poll of audience: Who in IT? in Job Market? Have website, WP? • Relevant for both groups: a tool for everyone, and a growing IT and career field with opportunities at various levels • My background: USAID – SP – WordPress + craft beer/wine blog! • WP is dynamic…and fun! • “cool” – each big new version named in honor of jazz artist • Meet people from variety of backgrounds at events
  3. 3. Some happy WordCamp Attendees!
  4. 4. WordPress Roles…and Opportunities! Managers Developers Designers Users WP ADMIN Community Member!
  5. 5. Presentation Agenda • What is WordPress? • Why need WordPress vs Social Media? • WordPress.Com as entry-level (vs. WP.ORG) • How to Create a WP.COM site (ADMIN role!) • Importance of Design • Next steps - 3 site models to get you started Optional “coaching” on site set-up after class! Wapu
  6. 6. WordPress (WP) Definition • 30% of Web is on WP • Includes big organizations such as Bloomberg, CNN, NASA, the National Park Service, and the Houston Zoo • Over 50,000+ Plugins, and well over 11,000 Themes • Free or low-cost – user friendly – flexible and “modular” in nature • Evolution from simple blog to broad CMS • More robust than simple “site builders”, less complex than Drupal, SP
  7. 7. WP is Dynamic! • Open Source, with Updates each quarter in Core WP • Next big version release later this summer: WP 5.0 • Will include new “Gutenberg” changes – “a new publishing experience” • Opportunity for you to get involved at various levels – community!
  8. 8. Why Need a Website vs Social Media (SM) • Website a place you control content, “brand” – unlike SM • A “hub” to connect to other info, sites, social media • But to be useful, a website has to have a purpose and plan!
  9. 9. Image Credit for Slide 10: WordPress Can Help Focus Your Social Media Presence!
  10. 10. Why Should You Have a WP Website? A variety of reasons for you to get involved in WP…as a… • User - for a personal website, or to support one where you work • Developer – coding, IT nuts and bolts, enable WP functionality • Designer – graphic arts, how to render best look and feel • Manager – see how a WP platform can help your organization • WP Community member – social, educational…a lot of fun!
  11. 11. But first…Do Your Business Case…and Plan! • Why (rationale, results) • Who (audience for site) • What (your content, plus other links) • When (project plan for rollout) • How (Admins, WP Learning Curve, SM Promotion, Site Metrics) • Action: Do site Outline and/or a Sketch…before “tinkering” with WP!
  12. 12. Two WordPress Options • WP.COM (our focus today!) • Basic site – easy, free setup • Mainly bloggers (can post by voice!) – but CMS, business capability • Fully supported by Automatikk, and can grow (various paid plans) • Short learning curve – a “one-stop-shop”! • WP.ORG • More flexible, customizable, robust site – configuration important! • Wide variety of users, from bloggers to large organizations • More expensive, requires a hosting company on Web • Longer learning curve – for IT Developers, Designers, Site Admins
  13. 13. Basic WP Concepts – a Glossary • Site Dashboard • Content Inputs • By Admin: Posts, Pages, Media • By Users: comments, surveys • Data Location/Navigation • Blog categories, tags • Menu, Sidebar(s) • WP “front end” w/ links to other sites • WP.COM (easy) vs WP.ORG (custom) • Themes (framework) • Plugins (add big functionality) • Gravity Forms (surveys etc) • TablePress (tables) • Widgets (add small features) • Search, Events, Text Box, etc. CONTENT FUNCTIONALITY *Site Usage Analytics (Jetpack, Google Analytics)
  14. 14. Get Started with a Simple WP.COM site • WP.COM is a cheap, entry-level step into Wordpress • Let’s look at our Class Site as an example…………….
  15. 15. Site Example: Our 40Plus Class Site • Purpose: for training reference and student feedback • Functionality: • Classic top tabs for key content • Featured Page and Posts on Home Page • Tags Cloud for easy reference • Sidebar for WP ref links • Threaded Comments, Polls for feedback • 6 Built-in Color Schemes, Stock images • Cost: Free!
  16. 16. Design WP Site for this Class:, with “Textbook” Theme
  17. 17. First, Choose a Suitable WP Theme • Check out WP.COM portal info re Themes • Do filtered Search of Themes available: by purpose, function • Scroll through Theme displays of functionality, access a live demo • Check out tips on WP.COM by Automatikk, users on “Reader” blog • Activate, test on a new WP.COM site • See if layout right for your content, apply customizations. N.B.: Check speed, security, support of Theme (caveat emptor!)
  18. 18. Search for Theme on WP.COM (300+! Options – Browse Theme Dashboard/Search)
  19. 19. Check out WP.COM Info on “Textbook” Theme
  20. 20. DEMO (Tutorial): Starting a WP.COM Site – Twenty Sixteen Default Theme • To show some typical actions that you as Admin would take in starting and managing a new site from your “Dashboard”….. • Goal: Do a Travel Blog…..
  21. 21. Basic Steps to Produce a Simple WP.COM Blog Site CREATE INFORM FORMAT RE-VIEW!
  22. 22. 1. Site Creation (DEMO) • Create site, select domain (DONE)* - Site Link • Adjust General Settings • Select and activate Theme • Upload Header image…tagline? *FYI, initial Site creation/domain selection steps: Step 1 [Name-About-Goals-Level]; Step 2 [Domain-Free!]; Step 3 [Plan – Free!]
  23. 23. 2. Share Content (DEMO) • Draft 2 Pages (static) • “About Me” • “Packing Tips” • Draft/Preview/Publish…Enable Comments • Draft Posts (dynamic) • “Welcome” • “Field Trip Report” • Draft/Preview/Publish…Enable Category, Comments
  24. 24. 3. Navigation (DEMO) • Set up Menu (drag and drop) • Set About “Static Front Page” • Sample “widgets”: Text box, Search, Tag cloud
  25. 25. 4. View Site (DEMO) • Check out “look and feel” of Home Page, etc. • Do edits on the fly, test Reply to Post [See in Comments on Dashboard] • Toggle Admin Dashboard vs Site View • See effect if Themes changed: Twenty Sixteen vs. Twenty Seventeen (both default WP.ORG themes)
  26. 26. Detailed Technical Steps to Produce a More Complex WP.COM Site SKETCH SKETCH SET-UP THEME LAYOUT CONTENT TESTING LAUNCH Widgets + Plugins for “functionality”
  27. 27. Detailed Design + Marketing Steps to Produce a More Complex WP.COM Site SKETCH CONCEPT BRAND IMAGES DESIGN CONTENT UX TESTS MARKET Customizing Font, Color, Images, Look and Feel, “Moodboard”
  28. 28. Website Design Best Practices • Design Impact: Clean and simple...good use of white space, limit 3 Fonts in 3 sizes, few colors...key message (call to action?) • Navigation: Easy to find info (Visual Hierarchy), leverage conventions, consistency, accessiblity, menus max 3 levels deep. Contact info clear • Content: Well written, engaging, varied content for audience • Engagement: Build for usage/traffic on Web, SEO, check Google Tools • Devices: X browser/device compatibility
  29. 29. Site Maintenance • No matter how great the design, Maintenance is a chore! • Keep content fresh • Maintain site layout, functionality • Respond to user feedback • Keep in touch with advances, issues within the WP community!
  30. 30. 3 Possible Student Sites… [your optional “homework”…after this presentation!] Try one of 3 types of WP.COM sites on your own… 1. Creative Photos 2. Personal Blog 3. Organizational Site A good starting Theme “framework” is key!
  31. 31. 1. Photo Site • Purpose: creative display of photo collection as profession/hobby • Key Content: • Logo • About…Contact • Type: Wedding, Portrait, Artistic, Hobby… • Media: Gallery of photos, podcast, video… • Social Media Link: Pinterest
  32. 32. Suggested Themes for Photo Sites •  ideas of other photo sites on the Web: Vandelay Design Portfolio or After the Coaldust • Free Photo Themes • AltoFocus – Clean Grid • Rebalance – 6 Color schemes • Illustratr – Minimalist layout • Premium site option: Photo blog {recommended by WP.COM] 3 layouts, 4 style packs, 26 photo filters…$36
  33. 33. Sample Theme Functionality: Grid vs Masonry Layout of Photos – for “ Photo Blog “ Theme VS.
  34. 34. 2. Personal Blog • Purpose: promotion of individual professional or hobbyist • Key Content • Bio, Resume, Client Testimonials • Blog about tips, “thought leadership” • Areas of expertise/service • Work Sample: Papers, Slides, Project Summaries…eBook • Events (either presenting or attending) • Social Media Links – Linkedin, Eventbrite, etc.
  35. 35. Suggested Themes for Personal Blogs • Get ideas from other professionals’ sites on the Web: • Free Personal Themes • Editor, left menu • Cerauno, clean magazine design • Hemingway Rewritten, my blog’s theme, well supported • A Premium theme: Maxwell, trad’l layout, 6 color palettes, $69
  36. 36. Sample Theme Functionality : Color Palettes, for “Maxwell“ and Pullout Quotes for “Editor” Blog Themes
  37. 37. 3. Organization Site • Purpose: an info hub for non-profit or business • Key Content for Non-Profit [Detailed Site Map/Hierarchy] • Call to Action/Donate • Programs • Testimonials • About: Staff, Board, Annual Report, Careers • Blog: Newsletter • Social Media Links (broad…yet targeted!): FB, Twitter, LinkedIn, etc.
  38. 38. Suggested Themes for Organization Sites • Model sites on Web • Free Themes: • Canape (for restaurant) - food menu, or Pique (for restaurant or other) - one page, easy, Font Awesome • Twenty Sixteen - default WP.COM theme, can instantly change background color • Textbook (see this class site) • One Premium option:…Organization, specific for non-profits, call to action, Page templates, $69
  39. 39. Sample Theme Functionality: 3 Columns for “Organization”, Menu for “Canape“
  40. 40. If you decide to “graduate” and move up in WordPress complexity… • WP.ORG site more complex, configuration, and you maintain the software • Need a Host – fees vary • Selection criteria: speed, uptime, cost, support, “shared” vs “managed” • Many hosts, but a few to consider: • BlueHost • DreamHost • SiteGround • HostGator (my recent choice) • Note: migration from WP.COM to WP.ORG relatively easy with right tools
  41. 41. Optional “Homework”! • Share feedback on my presentation in a “Poll” at the Class site. • Create a free WP.COM site (on own, or with my/class help!) • Attend a WordCamp (super low cost…just your time!) • WC Baltimore – Oct 6-7, 2018 • WC DC – July or August - TBD • WC US in Nashville (National Conference), Dec 7-9, 2018 • Participate in informal monthly Meetups: DC or VA [links] • Get ready for big WP 5.0 Upgrade and new “Gutenberg” interface
  42. 42. Key WordPress References • WP Platforms: WP.COM, WP.ORG • WP.TV (all WordCamp presentations on video!) • WP Beginner site (how-tos) • WordCamp Central Calendar (world-wide) • Link to this Presentation at FortyPlus DC at the site for this Class, at
  43. 43. Other References: WP Hosting Links • Comparison of WP.COM vs WP.ORG • Comparison of 2 platforms, plus WP.COM to WP.ORG migration tool/process
  44. 44. Other References: UX + Photography Links • • • for-better-photography-on-your-website/
  45. 45. Other References: Personal Blog Links Examples of personal blog content/strategy (not WordPress sites) • • •
  46. 46. Other References: Design Links • • • exceptional-website-design-and-usability.aspx • • Image Credit for Slide 9:
  47. 47. My Contact Info: Gary Vaughan • Reply to Contact Form via Class Site: • My personal contact info and bio • Email: • Twitter: #glvaughan • Linkedin: Gary Vaughan PMP • Blog: dcwinebrewadvisor/about