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Does Your Future Depend On Your Social Media Etiquette?

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I presented this deck at SNA Future Leaders Conference in 2015. Most of it is common sense but there's probably a few nuggets you don't know.

Published in: Marketing
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Does Your Future Depend On Your Social Media Etiquette?

  1. 1. DOES YOUR FUTURE DEPEND ON YOUR SOCIAL MEDIA ETIQUETTE?There are unofficial do’s and don’ts in common social media situations
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  4. 4. 4 TREAT OTHERS AS HOW YOU THINK THEY TREAT THEMSELVES. https://flic.kr/p/bwyGVB THE PLATINUM RULE DO
  5. 5. Don’t broadcast your messages until you’ve earned the right to. 5 DON’T
  6. 6. 6https://flic.kr/p/nD2nj Do help others first. Highlight them, encourage them and in return they will be there for you. DO
  7. 7. 7http://www.flickr.com/photos/hamstershot/8761892149/ Rant or be a Debbie Downer. Negative posts garner initial attention but it fades quickly. DON’T
  8. 8. Understand that social is your best self. You can mix pleasure and work but there’s a balance to maintain.8https://flic.kr/p/G1gZ7 DO
  9. 9. 9https://flic.kr/p/djCk2x Schedule some time for it. 20 minutes a day if you can. DO
  10. 10. Talk about what you are an expert in or want to be an expert in. http://www.youtilitybook.com/10 DO
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  12. 12. Use video/photos with posts - they get seen more often. 12 DO
  13. 13. Google Yourself with private browsing or another machine. Evaluate it and fix it if necessary. 13 DO
  14. 14. Set up talkwalker alerts for yourself. 14 DO
  15. 15. Know your audience! How to reach them is different then how to interact with them. 15 Personal Business OldYoung DO
  16. 16. 16https://flic.kr/p/5yiuD Try and do all networks at once. Pick one and dig deeper. DON’T
  17. 17. Facebook is like a walled 17 But groups can be highly active and may be secret to you. You need to discover them and earn trust within them. https://flic.kr/p/cjPKzh
  18. 18. Twitter - easy to access people you might want to meet or know or follow (hint, hint – reporters), use for conversations in public, #hashtags help organize 18
  19. 19. LinkedIn - your professional life. Pulse and posts make it easier to blog. Lots of conversations and groups on food. 19
  20. 20. Pinterest – Share the good school lunches. Tons of talk about food without a lot of experts. 20
  21. 21. YouTube - videos are way easier than ever to do now. How To Library and Edutainment. 21
  22. 22. Engage if you don’t want to. 22 DON’T
  23. 23. 23 DO Evaluate first. If you want to persuade use “Yes, and…”
  24. 24. What DID we learn today 01 02 03 Your digital profiles are integral parts of your real life – they are available 24/7 and should represent you in the best possible way. Dos and Don’t are all around us. The platinum rule can govern almost any interaction. You will screw up – admit and move on. This digital legacy will live on forever. What do you want the internet to say about you after you are gone? 24
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