The document provides an overview of a social media intro class. It discusses how social media is real-time communication that can be permanent and spread virally. It then covers topics like personal branding, understanding different social media platforms like Facebook, LinkedIn, and Twitter, and how to establish a digital presence and engage on each platform. Key advice includes understanding your target audience, crafting a brand statement, growing your network by connecting on sites like LinkedIn, and how to follow others and engage on Twitter. The document aims to educate users on best practices for using different social media to promote themselves or their organization.

1. Social Media Intro Class

2. Don Schindler
Submariner
Mizzou / ND grad
been working the internets since 1999

3. SOCIAL MEDIA
Click to edit Master
SUCKS!
title style
Click to edit Master text styles

4. Ipsum lorem dolor sit amet Kids adopted it
first.

5. Real-Time Forever
• Face-to-Face, instant
message, and cell phone
are real time Real-Time Forever
communications but they
are also fleeting.
• Social Media is real-time
communications that can
be permanent and spread
virally.
• Should that scare you?
Scares me.
• But that doesn’t mean you
shouldn’t use it.

6. It screwed up everything.
• NO VOICE
• NO CONNECTIONS

7. YOUR AUDIENCE HAS AN
AUDIENCE
AND THEIR AUDIENCE
TRUSTS THEM OVER YOU.
HOW MANY PEOPLE KNOW THAT HE
REALLY DISLIKES BEING HERE?

8. Brand: YOU

9. Who R U?
• To (target audience), (your name) is the (blank
provider/service) of (blank) delivered through
(blank).
• To Notre Dame Campus Communicators and
employees, Don Schindler is the thought leader
for creative marketing and communications
solutions in both digital and print.

10. Brand Statement
• What are you
known for?
• What do you want
to be known for?
• How will this benefit
the University and
my career?

11. KNOWLEDGE
BLOG - OUT OF MY HANDS
• KNOWLEDGE
• SPEAKER -OUT OF MY MOUTH

12. Click to edit Master
title style
Click to edit Master text styles

13. Click to edit Master
Who do you know and how well?
title style
Click to edit Master text styles

14. Click to edit Master
Twitter Handshake?
title style
Click to edit Master text styles

15. Click to edit Master
<A HREF=“DON KNOWS”
TARGET=“_BLANK”>DON KNOWS
HOW TO TALK THE TALK”</A>
title style
Click to edit Master text styles

17. What does
your digital
presence look
like?

18. Who R U?
• To (target audience), (your name) is the (blank
provider/service) of (blank) delivered through
(blank).
• To Notre Dame Campus Communicators and
employees, Don Schindler is the thought leader
for creative marketing and communications
solutions in both digital and print.

19. University Social Media Strategy
• Goal
– Promote and protect
• Governance
– Guideline
– Decision Tree
– Monitoring
• Education
– Classes
– Brown Bags
– Linkedin Group
• Measurement
– KPIs

20. Decision Tree

21. smedia@nd.edu

22. Facebook Basics

23. Click to edit Master
title style
Click to edit Master text styles

24. Click to edit Master
title style
Click to edit Master text styles

25. Click to edit Master
title style
Click to edit Master text styles

26. Click to edit Master
title style
Click to edit Master text styles

27. Click to edit Master
title style
Click to edit Master text styles

28. Click to edit Master
title style
Click to edit Master text styles

29. Click to edit Master
title style
Click to edit Master text styles

30. Click to edit Master
title style
Click to edit Master text styles

31. Click to edit Master
title style
Click to edit Master text styles

32. Click to edit Master
title style
Click to edit Master text styles

33. Click to edit Master
title style
Click to edit Master text styles

34. Click to edit Master
title style
Click to edit Master text styles

35. Click to edit Master
title style
Click to edit Master text styles

36. Click to edit Master
title style
Click to edit Master text styles

37. Click to edit Master
title style
Click to edit Master text styles

38. Click to edit Master
title style
Click to edit Master text styles

39. Click to edit Master
title style
Click to edit Master text styles

40. Click to edit Master
title style
Click to edit Master text styles

41. Click to edit Master
title style
Click to edit Master text styles

42. Click to edit Master
title style
Click to edit Master text styles

43. Click to edit Master
title style
Click to edit Master text styles

44. Click to edit Master
title style
Click to edit Master text styles

45. Click to edit Master
title style
Click to edit Master text styles

46. Click to edit Master
title style
Click to edit Master text styles

47. Click to edit Master
title style
Click to edit Master text styles

48. Click to edit Master
title style
Click to edit Master text styles

49. Click to edit Master
title style
Click to edit Master text styles

50. Click to edit Master
title style
Click to edit Master text styles

51. Click to edit Master
www.facebook.com/username
title style
Click to edit Master text styles

52. Click to edit Master
title style
Click to edit Master text styles

53. Click to edit Master
title style
Click to edit Master text styles

54. Linkedin Basics

55. LINKEDIN MAPS CONNECTIONS

56. Click to edit Master
title style
Click to edit Master text styles

57. Click to edit Master
title style
Click to edit Master text styles

58. Click to edit Master
title style
Click to edit Master text styles

59. Click to edit Master
title style
Click to edit Master text styles

60. Click to edit Master
title style
Click to edit Master text styles

61. Click to edit Master
title style
Click to edit Master text styles

62. Click to edit Master
title style
Click to edit Master text styles

63. Click to edit Master
title style
Click to edit Master text styles

64. Click to edit Master
title style
Click to edit Master text styles

65. Click to edit Master
title style
Click to edit Master text styles

66. Click to edit Master
title style
Click to edit Master text styles

67. Click to edit Master
title style
Click to edit Master text styles

68. Click to edit Master
title style
Click to edit Master text styles

69. Click to edit Master
title style
Click to edit Master text styles

70. Click to edit Master
title style
Click to edit Master text styles

71. Click to edit Master
title style
Click to edit Master text styles

72. Click to edit Master
title style
Click to edit Master text styles

73. Click to edit Master
title style
Click to edit Master text styles

74. Click to edit Master
title style
Click to edit Master text styles

75. Click to edit Master
title style
Click to edit Master text styles

76. Click to edit Master
title style
Click to edit Master text styles

77. Click to edit Master
title style
Click to edit Master text styles

78. Click to edit Master
title style
Click to edit Master text styles

79. Click to edit Master
title style
Click to edit Master text styles

80. Twitter Basics

81. Click to edit Master
title style
Click to edit Master text styles

82. Click to edit Master
title style
Click to edit Master text styles

83. Click to edit Master
title style
Click to edit Master text styles

84. Click to edit Master
title style
Click to edit Master text styles

85. Click to edit Master
title style
Click to edit Master text styles

86. Click to edit Master
title style
Click to edit Master text styles

87. Click to edit Master
title style
Click to edit Master text styles

88. Click to edit Master
title style
Click to edit Master text styles

89. Click to edit Master
title style
Click to edit Master text styles

90. Click to edit Master
title style
Click to edit Master text styles

91. Click to edit Master
title style
Click to edit Master text styles

92. Click to edit Master
title style
Click to edit Master text styles

93. Click to edit Master
title style
Click to edit Master text styles

94. Click to edit Master
title style
Click to edit Master text styles

95. Click to edit Master
title style
Click to edit Master text styles

96. Click to edit Master
title style
Click to edit Master text styles

97. Click to edit Master
title style
Click to edit Master text styles

98. Click to edit Master
title style
Click to edit Master text styles

99. Click to edit Master
title style
Click to edit Master text styles

100. Click to edit Master
title style
Click to edit Master text styles

101. Summary
• Why is a personal brand important?
• Is facebook for friends or business?
• Do you have privacy?
• What’s the best thing about linkedin?
• How would I follow someone on twitter?
• Should I be using twitter.com?

102. Credits
• Baby ipad - http://brutalgamer.com/wp-content/uploads/2011/11/baby-ipad.jpg
• Girls - Real Life -
http://4.bp.blogspot.com/_3L5geIMITE4/TD3JrrKaFwI/AAAAAAAAABg/LMq8UKcFS3w/s1600/social_media_clutter+men+talking+2.jpg